Jaguar E-Pace

Author
Discussion

hackjo

354 posts

160 months

Friday 14th July 2017
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Ares said:
Commercially driven though. Jags are already expensive compared to their competitors, to stick the polished wood/HQ fittings to their cars would add to the cost - the consumer won't pay or doesn't want.

People cited the brand devaluation argument about Porsche, and Bentley, and BMW, and Mercedes. They have all benefitted and the improved commercials allowed them to develop purists cars.

Jag's market entries have mirrored the global market demands, and with Jag's sales doubling, they've got something right.

As for the SUV/RR argument. If you have 5 competing products, better to have 2 of the 5 rather than 1. You could also argue that RR has the higher quality play covered, Jag the more sporting intent.

If I think Jaguar, I think sporting, not leather/wood luxury.
Fair play old chap.

As for me, I'm enjoying my Lexus at the mo, mainly down to the refinement from the hybrid drivetrain and the impeccable build quality. It has wood and leather too! :-)



Ares

11,000 posts

120 months

Friday 14th July 2017
quotequote all
hackjo said:
Ares said:
Commercially driven though. Jags are already expensive compared to their competitors, to stick the polished wood/HQ fittings to their cars would add to the cost - the consumer won't pay or doesn't want.

People cited the brand devaluation argument about Porsche, and Bentley, and BMW, and Mercedes. They have all benefitted and the improved commercials allowed them to develop purists cars.

Jag's market entries have mirrored the global market demands, and with Jag's sales doubling, they've got something right.

As for the SUV/RR argument. If you have 5 competing products, better to have 2 of the 5 rather than 1. You could also argue that RR has the higher quality play covered, Jag the more sporting intent.

If I think Jaguar, I think sporting, not leather/wood luxury.
Fair play old chap.

As for me, I'm enjoying my Lexus at the mo, mainly down to the refinement from the hybrid drivetrain and the impeccable build quality. It has wood and leather too! :-)
Interestingly, I'd have put Lexus and Jag in very much the same sector, and targeting the same customers/demograph. Neither appeal to me, but I can see their appeal for some.

DoubleByte

1,253 posts

266 months

Friday 14th July 2017
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The Vambo said:
hackjo said:
Allegedly, and in the short term quite possibly. But what about the long term damage to the brand? Jaguar don't have the brand reputation to get away with it in the same way as the German manufacturers. Meanwhile, their original loyal client base is deserting them, in favor of a more transient client base who don't care what brand they buy and have no loyalty to Jaguar when they fk it up. And there are many horror stories about laxadasical build quality on the latest Jaguar models since the XE.

It's good that a British brand (albeit Indian owned) is supposedly doing well but I'm not convinced that throwing the baby out with the bath water is really going to pay off long term.

Witness the decline of Rover for a good example of taking a luxury manufacturer downmarket into volume production while cutting costs.
Would you by chance, like to see a return to National Service to drum a bit of discipline into today's youth?
Would that be the original loyal client base that bought fk all cars?

godskitchen

131 posts

147 months

Friday 14th July 2017
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Pintofbest said:
Jaguar sales up 83% yoy, LR product 1% due to model run out and new Disco not having an effect yet. Expect Velar to really increase that though.

http://media.jaguarlandrover.com/en-gb/news/2017/0...

Sales have gone from c360k cars in 2012 to 605k last financial year. You need to do some reading.
Easy now, I asked a question. I have no desire to do research on JLR sales figures. I was just noting that I don't see their products outside of the UK very much.

Questionable quality, loads of models competing with each other in the same segments under different brands, huge reliance on the UK market..... All seems a bit Rover to me.

Now they do seem to have investment, something Rover lacked.

Pintofbest

804 posts

110 months

Friday 14th July 2017
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godskitchen said:
Questionable quality, loads of models competing with each other in the same segments under different brands, huge reliance on the UK market..... All seems a bit Rover to me.

.
I'll find the link for you - 80% of cars are exported so that doesn't back up your statement that there is massive reliance on U.K. China and US are also fastest growing markets.

http://www.telegraph.co.uk/business/2017/05/21/jag...

I also think your comparison to Rover is ridiculous.

FN2TypeR

7,091 posts

93 months

Friday 14th July 2017
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The front end looks like a beefed up Suzuki Swift

hackjo

354 posts

160 months

Friday 14th July 2017
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Actually, I've just had a stload of gin and I take it all back. It's bloody brilliant. fk the Germans!!!

zb

2,648 posts

164 months

Friday 14th July 2017
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The colours in the OP's post doesn't do it any favours; black, dark blue and re-sale silver will suit it better. Saw my first F-pace the other day, it's a nice well proportioned car, the E-pace looks as though it is following suit.

Why they are calling the non-electric model the E-pace is bloody mystifying though.

JiggyJaggy

1,451 posts

140 months

Friday 14th July 2017
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Look like a Q3 direct competitor.

sheepman

437 posts

160 months

Friday 14th July 2017
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godskitchen said:
Easy now, I asked a question. I have no desire to do research on JLR sales figures. I was just noting that I don't see their products outside of the UK very much.

Questionable quality, loads of models competing with each other in the same segments under different brands, huge reliance on the UK market..... All seems a bit Rover to me.

Now they do seem to have investment, something Rover lacked.
no desire to do any research, yet plenty to spout misinformed crap rolleyes

tomic

720 posts

145 months

Saturday 15th July 2017
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Why is it that people moan that Jaguars brand will get devalued by something like this, when their competitors have been making lowly models since the year dot and their brands have only taken a bashing recently.

Mercedes have been knocking out 200D's to Taxi drivers all over europe forever and BMW have always sold 316s and 520s. These cars are their bread and butter and they haven't stopped anyone buying an SL or 760i in the past. They've also changed with the times and brought out SUVs as tastes have moved on. Jag need to follow their lead. They also need to release an XE estate.

Ares

11,000 posts

120 months

Saturday 15th July 2017
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zb said:
The colours in the OP's post doesn't do it any favours; black, dark blue and re-sale silver will suit it better. Saw my first F-pace the other day, it's a nice well proportioned car, the E-pace looks as though it is following suit.

Why they are calling the non-electric model the E-pace is bloody mystifying though.
Electric is the i-Pace. Like BMW.

And you first F-Pace?? Really? They're like clitorises round here!

Cold

15,244 posts

90 months

Saturday 15th July 2017
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Ares said:
And you first F-Pace?? Really? They're like clitorises round here!
I'm not sure that you should be licking other people's cars.

hackjo

354 posts

160 months

Tuesday 15th January 2019
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Well, two years later and JLR is in trouble. I think we now know the truth!

hackjo

354 posts

160 months

Tuesday 15th January 2019
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Word from the supply chain is that they are in trouble and are trying to firefight their way out of it.

livinginasia

850 posts

110 months

Wednesday 16th January 2019
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If they really are in trouble its such a shame, I hired an F-Pace recently and it was amazing, we absolutely loved it. Wonderful car. My wife would have an F-Pace in a heartbeat if we could get one here at a reasonable price.