Facebook ads for local building company
Discussion
It is very easy to do but first, do you have a good Facebook profile for your building business, nice photos etc. This is critical that you look professional in 2-3 seconds.
If you do then pick any relevant photo and find where it says "boost" post. Categorise with a radius of your address, chose an amount of money and press go.
For only a few pounds you can test this and tweak. It works very well and is cheaper than all other advertising.
If you do then pick any relevant photo and find where it says "boost" post. Categorise with a radius of your address, chose an amount of money and press go.
For only a few pounds you can test this and tweak. It works very well and is cheaper than all other advertising.
Here you go buddy, everything you need is in the link below. It's fairly simple to do, but as said above, make sure your page looks spot on before you promote.
https://www.facebook.com/business/help/29467195397...
https://www.facebook.com/business/help/29467195397...
What is the purpose of these ads
For People to take immediate action and book an estimate
To enter a sales funnel via free online offer
Build your brand image
Etc
Also what budget are you allocating as if it's large enough you may be better hiring a freelance to do this. I can recommend one if you need.
For People to take immediate action and book an estimate
To enter a sales funnel via free online offer
Build your brand image
Etc
Also what budget are you allocating as if it's large enough you may be better hiring a freelance to do this. I can recommend one if you need.
MickyDncl said:
What is the purpose of these ads
For People to take immediate action and book an estimate
To enter a sales funnel via free online offer
Build your brand image
Etc
Good questions - being clear about your objectives and how you are going to measure the success of the campaign is essential. It is very easy to burn through piles of cash with Facebook. For People to take immediate action and book an estimate
To enter a sales funnel via free online offer
Build your brand image
Etc
I'm not sure facebook is the best platform for leads depending on what excatly you are trying to get leads for.
It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
BGARK said:
It is very easy to do but first, do you have a good Facebook profile for your building business, nice photos etc. This is critical that you look professional in 2-3 seconds.
If you do then pick any relevant photo and find where it says "boost" post. Categorise with a radius of your address, chose an amount of money and press go.
For only a few pounds you can test this and tweak. It works very well and is cheaper than all other advertising.
Boosting is terrible when you can actually target really specifically.If you do then pick any relevant photo and find where it says "boost" post. Categorise with a radius of your address, chose an amount of money and press go.
For only a few pounds you can test this and tweak. It works very well and is cheaper than all other advertising.
You can target homeowners, age group etc for people who are actually going to be relevant to you.
You can drill down the audience on post boosts too, I use it for a few of my retail shops when I have special offers, new items etc.
I don't spend a lot though, just a couple of quid to get the right audience to see it and then they do all the sharing and tagging themselves and get me more "organic" advertising views than a boosted post ever could.
I don't spend a lot though, just a couple of quid to get the right audience to see it and then they do all the sharing and tagging themselves and get me more "organic" advertising views than a boosted post ever could.
When you boost a post, you can use any of the available targeting options. The boost element just refers to the fact that you are extending the reach of a post that you've already posted to your page, as opposed to making a specific advert post.
If your goal is to generate leads, then there is a specific objective and ad type for that.
If your goal is to generate leads, then there is a specific objective and ad type for that.
MickyDncl said:
I'm not sure facebook is the best platform for leads depending on what excatly you are trying to get leads for.
It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
This is terrible advice. PPC will eat cash faster than anything.It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
Friends of mine have grown their residential builders to $8m p/a purely with FB ads.
Do this:
- Make a page on your site with a nice case study of a previous job. Preferably with a video testimonial from the client.
- Create a long form ad giving an overview of the job with a nice image. (Traffic objective when you're creating a campaign)
- Install the FB pixel on said page
- Create a retargeting ad with a specific offer related to the job eg book a 60 minute loft extension design session
- Show that ad to people who have visited the case study page on your site
Consistency matters. You can't be setting up campaigns that run for a few days then stop. Commit $10-$20 a day for 2 months and you will get jobs.
playerone said:
MickyDncl said:
I'm not sure facebook is the best platform for leads depending on what excatly you are trying to get leads for.
It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
This is terrible advice. PPC will eat cash faster than anything.It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
Friends of mine have grown their residential builders to $8m p/a purely with FB ads.
Do this:
- Make a page on your site with a nice case study of a previous job. Preferably with a video testimonial from the client.
- Create a long form ad giving an overview of the job with a nice image. (Traffic objective when you're creating a campaign)
- Install the FB pixel on said page
- Create a retargeting ad with a specific offer related to the job eg book a 60 minute loft extension design session
- Show that ad to people who have visited the case study page on your site
Consistency matters. You can't be setting up campaigns that run for a few days then stop. Commit $10-$20 a day for 2 months and you will get jobs.
Obtainable on the OPs budget I'm not sure. It will depend what he considers small.
I admit a good PPC campaign will also have some upfront costs to avoid burning your budget.
Rated people is good solution for a small budget and trial, they have homeowners looking to have work done. They sell you the lead, so you can price the work.
Seeing as there are people here who know about Facebook stuff, is FB a good bet for a business which is looking to achieve a wide geographical reach? By which I mean customers in person from (for instance) a 50 mile radius, and mail order customers from the entire UK?
It's quite a specialised service btw.
It's quite a specialised service btw.
playerone said:
MickyDncl said:
I'm not sure facebook is the best platform for leads depending on what excatly you are trying to get leads for.
It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
This is terrible advice. PPC will eat cash faster than anything.It all comes down to the timing, and if you want leads for extensions or other similar large and considered purchases I think facebook will eat through your cash and provide very little in the way of qualified leads. Sure you will get likes and comments about how beautiful that work is and how they wish they could have it. But even with the best targetting set up I think you will struggle to reach people who are considering purchase.
If I was you I would trial Google Adwords (PPC) or Rated People first.
Friends of mine have grown their residential builders to $8m p/a purely with FB ads.
Do this:
- Make a page on your site with a nice case study of a previous job. Preferably with a video testimonial from the client.
- Create a long form ad giving an overview of the job with a nice image. (Traffic objective when you're creating a campaign)
- Install the FB pixel on said page
- Create a retargeting ad with a specific offer related to the job eg book a 60 minute loft extension design session
- Show that ad to people who have visited the case study page on your site
Consistency matters. You can't be setting up campaigns that run for a few days then stop. Commit $10-$20 a day for 2 months and you will get jobs.
A poorly managed PPC campaign or Facebook campaign will eat through your cash with s
t results.Of course retargeting a user that has already visited your will perform better than blindly bidding on generic, high value 'upper funnel' keywords.
Facebook massively overstates the value it drives for advertisers and very heavily restricts 3rd parties attempting to measure performance using multi touch attribution.
It's generally not wise or cheap to restrict yourself to a single marketing channel.
Retargeting can be done through many channels including PPC.
singlecoil said:
Seeing as there are people here who know about Facebook stuff, is FB a good bet for a business which is looking to achieve a wide geographical reach? By which I mean customers in person from (for instance) a 50 mile radius, and mail order customers from the entire UK?
It's quite a specialised service btw.
Thing is to try everything as long as it can be measured, pal launched a watch brand and (influencer) Instagram kills it, FB is rubbish where for mirrors FB is brilliant and even a shop through insta gets nothing but they are trialled, measured and dismissed or run with.It's quite a specialised service btw.
I will be launching the branded sweets in september and will be using FB groups targeted advertising to reach my audience (and PPC) - what I LOVE about FB is that its so definable and costs ARE EASILY CONTROLLED despite what seems to be said elsewhere.
I think for a 50m / mail order campaign whilst you dont mention the product I would say "why not try it" and if its something that you can make a video of then video boosts on FB are very strong at present.
MickyDncl said:
This is good advice, but what you are suggesting is a sales funnel with retargeting, it will have upfront costs and quite a bit commitment content wise. Great plan for the long term.
Obtainable on the OPs budget I'm not sure. It will depend what he considers small.
I admit a good PPC campaign will also have some upfront costs to avoid burning your budget.
Rated people is good solution for a small budget and trial, they have homeowners looking to have work done. They sell you the lead, so you can price the work.
A few hundred to setup and $600-$1000 in ad spend is small compared to customer value in the building trade. If a business cant/wont invest at that level then they don't have a business that can grow.Obtainable on the OPs budget I'm not sure. It will depend what he considers small.
I admit a good PPC campaign will also have some upfront costs to avoid burning your budget.
Rated people is good solution for a small budget and trial, they have homeowners looking to have work done. They sell you the lead, so you can price the work.
By commitment content wise I'm assuming you mean the old 'refresh the content' myth peddled by most agencies.
Good funnels don't need refreshed content. They need scaling within the target audience.
My own funnel is only slightly more sophisticated than the above outline and has been identical for 13 months.
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