Value (& costs) of a marketing video like this?
Discussion
So, I see this on the twitter
and have a look at the video that has now had over 1m views in about 8 days https://youtu.be/z3tCq7-QLO8
Does anyone know about the economics of such a thing?
How much to do the video? Any spend on promoting it needed? Expectation for conversions? How that all compares to a 'traditional' ppc campaign?
and have a look at the video that has now had over 1m views in about 8 days https://youtu.be/z3tCq7-QLO8
Does anyone know about the economics of such a thing?
How much to do the video? Any spend on promoting it needed? Expectation for conversions? How that all compares to a 'traditional' ppc campaign?
I am curious how the economics of it stack up against 'traditional' ppc, especially in terms of likely conversion rates.
I wasn't aware of the "pay Youtube £10k - £30k and it will go viral" element of the equation.
Does that just get views (which I guess you could buy cheaply from seoclerks or similar anyway), or is it priced on click throughs?
I wasn't aware of the "pay Youtube £10k - £30k and it will go viral" element of the equation.
Does that just get views (which I guess you could buy cheaply from seoclerks or similar anyway), or is it priced on click throughs?
JPJPJP said:
Interesting, thanks.
We are using social influencers and podcasts for clients along with ppc / seo / database marketing - however the most effective (horses for courses excepted) has been micro bloggers and codes. Happy to have a chat if your thinking of marketing an item.VitzzViperzz said:
Out of curiosity, how long will it take to build a constant stream of customers to your website that make purchases? How much of money would you need to put in to marketing?
I am after an idea for selling some things online and it's something everyone can buy - so I just wanted to get an idea.
Thanks
I'll pm you but we do a specific digital landscape report for your products / service and revenue aspiration. When selling online i found that agencies would say they could help but you only found out that the help they charge for didn't actually result in hard sales until several expensive months later. I am after an idea for selling some things online and it's something everyone can buy - so I just wanted to get an idea.
Thanks
Firstly 1m videos is not that impressive in internet terms. Secondly, they may have had, across partners, SM channels, etc a lot more than 1m followers anyway so getting 1m views was not hard. The video is not great, its a bit stupid tbh.
It looks very cheap in terms of production but, from what I saw, the point is to get people to use Moneybox, to appeal to a younger audience with a horribly cliched female actress. There ROI probably comes from sign ups.
It looks very cheap in terms of production but, from what I saw, the point is to get people to use Moneybox, to appeal to a younger audience with a horribly cliched female actress. There ROI probably comes from sign ups.
Someone mentioned this video to me over the weekend, which prompted me to look again
I see it is now up to 2.3m views, which seems like a lot
Is there anyway - without access to the youtube account that posted it - to any more stats than those shown on the youtube page.
The average viewing time is 56 seconds, which seems good
Also, is there any way - again with access to the 'owner' account - of finding out how many app downloads the advertiser's app has achieved from the Apple / Play stores?
I see it is now up to 2.3m views, which seems like a lot
Is there anyway - without access to the youtube account that posted it - to any more stats than those shown on the youtube page.
The average viewing time is 56 seconds, which seems good
Also, is there any way - again with access to the 'owner' account - of finding out how many app downloads the advertiser's app has achieved from the Apple / Play stores?
Moneybox is a Fintech startup - it's raised around £3.8 million in 2 funding rounds and will now be at the stage of throwing money at marketing to try and scale the concept as quickly as possible. The founders have a history of finance and media apps.
On Android 50,000 installs means they're getting about 2% conversion rate from that video (very crudely), and judging by the usual app response rate, they might be converting around 1 in 5 installs into regular customers. So that's 10,000 customers saving (from their site) about £8.40 a week.
Their fees work out as £12 per year + around £2 management fees for an average investing customer. So we're looking at a return of around £140,000 from that ad on the Android platform (and I presume a similar order of magnitude on iPhone, usually a bit higher). It's worth pointing out that getting £14 from a user is quite good going in app terms.
So this (very rough) fag packet maths suggests they may be looking at around half a million pounds turnover by now. Their team is around 15 people, so that's not earth shattering, but it's not a bad starting position. From what I can tell the apps have been running for about 9 months now, so maybe a million annual turnover by the end of the year?
In the mean time, an advert like that would have been pretty low cost, and much more spent on promoting it through the usual YouTube channels - adwords etc.
More than likely they'll be chasing another round of funding to launch and scale in the US if possible.
On Android 50,000 installs means they're getting about 2% conversion rate from that video (very crudely), and judging by the usual app response rate, they might be converting around 1 in 5 installs into regular customers. So that's 10,000 customers saving (from their site) about £8.40 a week.
Their fees work out as £12 per year + around £2 management fees for an average investing customer. So we're looking at a return of around £140,000 from that ad on the Android platform (and I presume a similar order of magnitude on iPhone, usually a bit higher). It's worth pointing out that getting £14 from a user is quite good going in app terms.
So this (very rough) fag packet maths suggests they may be looking at around half a million pounds turnover by now. Their team is around 15 people, so that's not earth shattering, but it's not a bad starting position. From what I can tell the apps have been running for about 9 months now, so maybe a million annual turnover by the end of the year?
In the mean time, an advert like that would have been pretty low cost, and much more spent on promoting it through the usual YouTube channels - adwords etc.
More than likely they'll be chasing another round of funding to launch and scale in the US if possible.
Interesting stuff Tuna, thanks
2% conversion sounds reasonable, especially if the users are sticky once they have the app
I also saw a YouTube ad series for Vauxhall with @negdupree 's comedy characters - maybe it is a bit of a trend this comedy character angle?
E.g https://twitter.com/negdupree/status/8597770547237...
2% conversion sounds reasonable, especially if the users are sticky once they have the app
I also saw a YouTube ad series for Vauxhall with @negdupree 's comedy characters - maybe it is a bit of a trend this comedy character angle?
E.g https://twitter.com/negdupree/status/8597770547237...
Edited by anonymous-user on Saturday 27th May 23:18
Gassing Station | Business | Top of Page | What's New | My Stuff