I Have Had An Idea .......

I Have Had An Idea .......

Author
Discussion

DSLiverpool

Original Poster:

14,729 posts

202 months

Friday 23rd June 2017
quotequote all
Ive thought of a wedding favour type product that is truly unique, cheap and that we dont have to stock - its a customised little gift for guests and I can buy it in Liverpool and get it customised on the Wirral.

It has a lot of "want that" about it and to sell them I thought of using "mums" approaching say 5 wedding venues in their area with a sample set in a nice presentation pack (cost to them £25) - once they order the sample packs and nominate the 5 venues we dont sell to anyone else nominating the same venues for a trial 3 month period and if sales thresholds are reached they keep the area for maybe another 3 months or possibly 6.

Possibly super mums might want to have a good go at it and we can discuss that, even do a fair or two.

If they get an order for 500 units they would typically make £50 on a £150 sale and pro rata but would people really need more than 500 favours ? they are cheap I accept. We also make £50 with cost of goods at circa £50. These figures might evolve but are pretty near.

I know NOTHING about this, we will try to attract them via FB targeted advertising and a website - up front cost is very little, just time and a bit of marketing - anyone fancy shooting my (yet another) idea down ;o)

Cheers

Doofus

25,777 posts

173 months

Friday 23rd June 2017
quotequote all
You might want to look at the average number of guests at today's weddings. I believe it's a fair bit lower than 20 years ago.

Also consider the cost of 'extras' that the bride and groom pay for. When you factor in food, wine, the bar, entertainment and so on, the average budget doesn't go as far as it did.

Aaaand.... If you 'flood' a geographical area with a "unique" product, does there come a point at which it is ubiqitous, And therefore less desirable?

DSLiverpool

Original Poster:

14,729 posts

202 months

Friday 23rd June 2017
quotequote all
Good point but this has a low entry cost for me (so worth trying) and each one is unique to that wedding in the way its customised. I think / hope its low entry point and fact its a favour (everyone has them ?) will get some traction. I will post it up once I agree with the customiser a degree of exclusivity trial as its nothing he has done before in this way.

Nothing ventured .....

Doofus

25,777 posts

173 months

Friday 23rd June 2017
quotequote all
DSLiverpool said:
Nothing ventured .....
Nothing lost.

wink

Seriously though, keep us updated (as you tend to), because I can see some potential synergy here with something I might have going on....

geeks

9,160 posts

139 months

Friday 23rd June 2017
quotequote all
Good luck!

I have had an idea the wife and I are just starting work on, completely different thing all together but very exciting all the same! We have virtually no idea what we are doing but I have done alot of reading on here that is helpful as well as a strong application of google fu!

Simpo Two

85,343 posts

265 months

Friday 23rd June 2017
quotequote all
DSLiverpool said:
thought of using "mums" approaching say 5 wedding venues in their area with a sample set in a nice presentation pack (cost to them £25) - once they order the sample packs and nominate the 5 venues we dont sell to anyone else nominating the same venues for a trial 3 month period and if sales thresholds are reached they keep the area for maybe another 3 months or possibly 6... If they get an order for 500 units they would typically make £50 on a £150 sale and pro rata but would people really need more than 500 favours ?
Don't understand a word of it. Why not just advertise on www.hitched.co.uk and sell direct to the brides?

DSLiverpool

Original Poster:

14,729 posts

202 months

Friday 23rd June 2017
quotequote all
Simpo Two said:
DSLiverpool said:
thought of using "mums" approaching say 5 wedding venues in their area with a sample set in a nice presentation pack (cost to them £25) - once they order the sample packs and nominate the 5 venues we dont sell to anyone else nominating the same venues for a trial 3 month period and if sales thresholds are reached they keep the area for maybe another 3 months or possibly 6... If they get an order for 500 units they would typically make £50 on a £150 sale and pro rata but would people really need more than 500 favours ?
Don't understand a word of it. Why not just advertise on www.hitched.co.uk and sell direct to the brides?
I can't post what it is (small personalised table favours are near) but weddings are not what we researched them for, but I think some FB advertising will tell us what demand is there.

DSLiverpool

Original Poster:

14,729 posts

202 months

Friday 23rd June 2017
quotequote all
DELETED: Comment made by a member who's account has been deleted.
Lol your not the first person to describe me as frustrating (the Mrs first). Everyone in Velstar is gagging to do our own ecommerce and my task was to find something, so apart from the normal crap we will look into I'm on the look out for quirky stuff.
When I can post a picture you'll get it - the main market is not matrimonial but we can get more £ in that market.
As an aside we have 2 lash clients, 2 brows clients and were about to sign up a hair extension compsny and if I was at the start of my career I would definitely do that instead of bloody phones.

insurance_jon

4,055 posts

246 months

Saturday 24th June 2017
quotequote all
One thing to point out is that the venue almost never orders or sorts out the wedding favours

DSLiverpool

Original Poster:

14,729 posts

202 months

Saturday 24th June 2017
quotequote all
insurance_jon said:
One thing to point out is that the venue almost never orders or sorts out the wedding favours
Yep I sort of meant wedding planner types attached to the venue or similar - I think we get a site up and do some paid social to see what comes back.
I think on monday I can post them up and its an "ah" moment but I want to get our agreement agreed on hard copy first.



insurance_jon

4,055 posts

246 months

Saturday 24th June 2017
quotequote all
when will these start shipping....I get married on 23rd and haven't got any favours yet

Doofus

25,777 posts

173 months

Saturday 24th June 2017
quotequote all
insurance_jon said:
when will these start shipping....I get married on 23rd and haven't got any favours yet
Favours are the least of your worries - the 23rd was yesterday eek

48k

13,044 posts

148 months

Saturday 24th June 2017
quotequote all
DSLiverpool said:
each one is unique to that wedding in the way its customised.
His'n'hers embossed giro covers? idea

DSLiverpool

Original Poster:

14,729 posts

202 months

Saturday 24th June 2017
quotequote all
Giro covers love it - :-)
We can make them now I'll put a pic up on Monday after I have a solid agreement on the machine time.
Lead time is 5 days delivered

DSLiverpool

Original Poster:

14,729 posts

202 months

Saturday 24th June 2017
quotequote all
insurance_jon said:
when will these start shipping....I get married on 23rd and haven't got any favours yet
Jon I'll pm you a pic of the Gio ones we did

Simpo Two

85,343 posts

265 months

Saturday 24th June 2017
quotequote all
DSLiverpool said:
Simpo Two said:
Don't understand a word of it. Why not just advertise on www.hitched.co.uk and sell direct to the brides?
I can't post what it is (small personalised table favours are near) but weddings are not what we researched them for, but I think some FB advertising will tell us what demand is there.
It wasn't a comment on the product but on the incredibly convoluted sales process which, if I was a wedding venue and you rang me up and tried to explain it, would have me bailing out very quickly. I want to have calls from wedding couples with lots of loot, not salesment with wheezes I need a degree in SP to understand smile

insurance_jon said:
One thing to point out is that the venue almost never orders or sorts out the wedding favours
Bingo.

BoRED S2upid

19,682 posts

240 months

Saturday 24th June 2017
quotequote all
Did you say they make £50 if they sell 500? So £25 for 250 and a typical wedding with maybe 100 guests... if those figures are correct nobody will sell it for you.

Also search Etsy it's full of stuff like this if your product isn't on there maybe it should be. Oh and nobody buys stuff at wedding fairs they go to get inspiration then source stuff from places like Etsy.

Good luck though.

twoblacklines

1,575 posts

161 months

Sunday 25th June 2017
quotequote all
DSLiverpool said:
Ive thought of a wedding favour type product that is truly unique, cheap and that we dont have to stock - its a customised little gift for guests and I can buy it in Liverpool and get it customised on the Wirral.

It has a lot of "want that" about it and to sell them I thought of using "mums" approaching say 5 wedding venues in their area with a sample set in a nice presentation pack (cost to them £25) - once they order the sample packs and nominate the 5 venues we dont sell to anyone else nominating the same venues for a trial 3 month period and if sales thresholds are reached they keep the area for maybe another 3 months or possibly 6.

Possibly super mums might want to have a good go at it and we can discuss that, even do a fair or two.

If they get an order for 500 units they would typically make £50 on a £150 sale and pro rata but would people really need more than 500 favours ? they are cheap I accept. We also make £50 with cost of goods at circa £50. These figures might evolve but are pretty near.

I know NOTHING about this, we will try to attract them via FB targeted advertising and a website - up front cost is very little, just time and a bit of marketing - anyone fancy shooting my (yet another) idea down ;o)

Cheers
Why not just make shopify store, use FB ads or native ads on somewhere like mumsnet to sell it to see if it is viable? You don't even need to ship the orders, just refund them.

Edited by twoblacklines on Sunday 25th June 04:00

DSLiverpool

Original Poster:

14,729 posts

202 months

Sunday 25th June 2017
quotequote all
We got into this because a web client wanted it but couldn't find it, the wedding stuff was just a side idea I had when I saw how many similar but inferior products sold on Amazon and eBay.

We're popping up a site with artwork uploader and all the marketing required to do it across all demands but I though weddings could be separate.

I'll post a pic up tomorrow of the ones we did for the client and we've done some speculative ones to send to some large manufacturers we think might bite.

drainbrain

5,637 posts

111 months

Sunday 25th June 2017
quotequote all
DSLiverpool said:
......and if I was at the start of my career I would definitely do that instead of bloody phones.
Well I thought you were really pretty good at the comms thing.....certainly the best we ever dealt with....

getmecoat