What to charge for pitches at shows.

What to charge for pitches at shows.

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User name

Original Poster:

2,344 posts

170 months

Thursday 19th July 2018
quotequote all
Moving on from my previous thread of "Monetising spare land" and getting the excellent suggestion of hosting car boots, I am just looking for a little more help on what to charge.

As for actual car-booters I think its fairly set rate while looking around it's £8 a car, £12 a small van, ramping up depending on the vehicle space taken.

Visitors £1 each, kids (u13) free.

Now, where I'm not so sure on for the commercial entities that will want a plot, EG Burger vans, inflatables etc.

Obviously they will attract a significant premium, which I suppose should be weighted on how busy the event is expected to be.

Anyone have any experience with pricing this sort of thing at events?


cbmotorsport

3,065 posts

118 months

Thursday 19th July 2018
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You'd be surprised how little money you might make from a burger van at something like this.

Majority of people bring food and drink with them to these sort of events, you can't compete with Tesco. Only a small percentage of people will buy a burger from you.

If you price your burgers sensibly to sell to the sort of people that frequent car boot sales, you won't be making much money per burger sold.

Overheads are quite large.


User name

Original Poster:

2,344 posts

170 months

Thursday 19th July 2018
quotequote all
cbmotorsport said:
You'd be surprised how little money you might make from a burger van at something like this.

Majority of people bring food and drink with them to these sort of events, you can't compete with Tesco. Only a small percentage of people will buy a burger from you.

If you price your burgers sensibly to sell to the sort of people that frequent car boot sales, you won't be making much money per burger sold.

Overheads are quite large.
I'm not selling burgers i'm selling pitches - so in a way "That's not my problem" !!!

Gary29

4,155 posts

99 months

Thursday 19th July 2018
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User name said:
I'm not selling burgers i'm selling pitches - so in a way "That's not my problem" !!!
He's just making the point that you're unlikely to sell any pitches for outside catering. So it kind of is your problem.

cbmotorsport

3,065 posts

118 months

Thursday 19th July 2018
quotequote all
Gary29 said:
He's just making the point that you're unlikely to sell any pitches for outside catering. So it kind of is your problem.
Thanks. :-)

My point was that you talk about charging a 'significant premium' for a burger van pitch, yet you may well not be able to justify it. If you don't have decent facilities because you charge too much, nobody will come back ....so sorry chap, it's definitely your problem.

As has been said, charge a nominal fee, get the footfall, assess the situation after the first couple and increase prices if they're doing a roaring trade.





NewNameNeeded

2,560 posts

225 months

Thursday 19th July 2018
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User name said:
Visitors £1 each, kids (u13) free.
Who pays to go to a car boot sale? None of the successful ones near me charge, and if they did I'd be inclined not to bother. Fair enough charging those selling for their pitch, but you might want to think again about charging your visitors.

User name

Original Poster:

2,344 posts

170 months

Thursday 19th July 2018
quotequote all
cbmotorsport said:
Thanks. :-)

My point was that you talk about charging a 'significant premium' for a burger van pitch, yet you may well not be able to justify it. If you don't have decent facilities because you charge too much, nobody will come back ....so sorry chap, it's definitely your problem.

As has been said, charge a nominal fee, get the footfall, assess the situation after the first couple and increase prices if they're doing a roaring trade.
ok sorry, wrong end of your stick...

I see your point - and certainly need to see what the footfall is going to be like before setting an ongoing rate.

I certainly dont want to be charging them the same as regular booters, as they will create noise, smells and litter, so need to think about how to proceed.

User name

Original Poster:

2,344 posts

170 months

Thursday 19th July 2018
quotequote all
NewNameNeeded said:
Who pays to go to a car boot sale?
ALL of the ones near me do.

48k

13,078 posts

148 months

Thursday 19th July 2018
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NewNameNeeded said:
User name said:
Visitors £1 each, kids (u13) free.
Who pays to go to a car boot sale? None of the successful ones near me charge, and if they did I'd be inclined not to bother. Fair enough charging those selling for their pitch, but you might want to think again about charging your visitors.
This

I've never been to a boot sale that charges for visitors. Let the visitors in for nothing and make the money on the pitches.

48k

13,078 posts

148 months

Thursday 19th July 2018
quotequote all
User name said:
NewNameNeeded said:
Who pays to go to a car boot sale?
ALL of the ones near me do.
There's a USP then. Make sure you have "FREE FOR VISITORS" in all of your adverts. smile

User name said:
certainly need to see what the footfall is going to be like before setting an ongoing rate.
Don't forget your other costs - advertising, insurance etc. Make sure you have a clear idea of what its going to cost you to put an event on before you figure out how many pitches you need to sell and at what price in order to cover your costs.


User name

Original Poster:

2,344 posts

170 months

Friday 20th July 2018
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48k said:
NewNameNeeded said:
User name said:
Visitors £1 each, kids (u13) free.
Who pays to go to a car boot sale? None of the successful ones near me charge, and if they did I'd be inclined not to bother. Fair enough charging those selling for their pitch, but you might want to think again about charging your visitors.
This

I've never been to a boot sale that charges for visitors. Let the visitors in for nothing and make the money on the pitches.
Hmm... I disagree.
If every other local boot sale is charging visitors, and they are VERY busy, i'd be foolish not to charge, as people expect it.


Another option that I've come across is an "early bird" fee, whereby they are charged (for example) £2 entry for the first hour, then free after that.

Edited by User name on Friday 20th July 10:16

matjk

1,102 posts

140 months

Friday 20th July 2018
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I'd be tempted to do a really cheap deal for pitches to start, a busy car boot will attract more punters, that will attract more sellers (self perpetuating). Also if you can offer something very cheap but that will entertain family's you're onto a winner. You don't need much, I'm amazed the lengths people will go to to get a free afternoon out with the kids.

iphonedyou

9,250 posts

157 months

Tuesday 24th July 2018
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User name said:
Hmm... I disagree.
If every other local boot sale is charging visitors, and they are VERY busy, i'd be foolish not to charge, as people expect it.

Another option that I've come across is an "early bird" fee, whereby they are charged (for example) £2 entry for the first hour, then free after that.
If, as you assert, people happily pay £1 (and I think they're mental for doing so, it's a new one on me) then they'll happily pay £2. Nobody is going to change their day's plans around to save a quid each.

boyse7en

6,720 posts

165 months

Tuesday 24th July 2018
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iphonedyou said:
If, as you assert, people happily pay £1 (and I think they're mental for doing so, it's a new one on me) then they'll happily pay £2. Nobody is going to change their day's plans around to save a quid each.
I wouldn't pay £1 to go into a car boot sale, but would pay £1 for the parking... I know its the same but we are more conditioned to pay for parking than we are to go into a retail environment.

User name

Original Poster:

2,344 posts

170 months

Wednesday 25th July 2018
quotequote all
Another way to look at it is people who have paid to park/get in are significantly more likely to be genuine buyers instead of time wasters.

I'd rather have 200 genuine people pay £1 to get in than 800 time wasters in for free.




singlecoil

33,588 posts

246 months

Thursday 26th July 2018
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There's a car boot sale at a college near us, my wife was keen to have a look so we went and were charged for entry. I can't remember what the charge was but I was surprised that potential customers were being asked for anything at all. I would have been happy to turn around and drive off but my wife still wanted to see what sort of thing was for sale so we paid and went in.

Turned out there was nothing that was of interest to us so we left thinking 'lesson learned'. Point about the entry charge being that we will never go again whereas if entry had been free we might be inclined to give it another go.

48k

13,078 posts

148 months

Thursday 26th July 2018
quotequote all
User name said:
Another way to look at it is people who have paid to park/get in are significantly more likely to be genuine buyers instead of time wasters.

I'd rather have 200 genuine people pay £1 to get in than 800 time wasters in for free.
I don't agree with that at all. The thing about a boot sale as a buyer is that you have no idea if there will be anything of interest for sale so ti say people who don't want to pay to get in are time wasters is totally missing the point.

steveo3002

10,521 posts

174 months

Thursday 26th July 2018
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free to get in all the popular ones around here

V8mate

45,899 posts

189 months

Thursday 26th July 2018
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boyse7en said:
iphonedyou said:
If, as you assert, people happily pay £1 (and I think they're mental for doing so, it's a new one on me) then they'll happily pay £2. Nobody is going to change their day's plans around to save a quid each.
I wouldn't pay £1 to go into a car boot sale, but would pay £1 for the parking... I know its the same but we are more conditioned to pay for parking than we are to go into a retail environment.
Indeed.
Parking is also more easy to charge for than 'attendees', as cars tend to come in through a single point, whereas the car park and boot sale area are open land, and, in many ways, car parking tends to carry a cost to the organiser (which needs paying for) in terms of the parking wombles.

Gary29

4,155 posts

99 months

Thursday 26th July 2018
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I would never attend a car boot that charged me just to get in and have a wander around, never seen them charging around here (North West/North Wales)

Might be different where you are.