Ineos in 2025+

[Goldfever4]

Since going for a spin in a Grenadier at Goodwood last Summer, where the rep was effusive about the future of the business, everything seems very quiet at Ineos motors. Ratcliffe's sporting investments are struggling across the board - redundancies at United, cancelling contracts in New Zealand, downfall of the cycling team. I wonder if the motors business isn't dissimilar.

I remember they had a supplier fail in the Autumn, a quick google and reportedly the vehicles are back in production again after what must have been quite a substantial disruption. But it all feels rather quiet - has the motors business been secret squirrels in the workshop do we think, or is the business fading away with Sir Jim's hands full at Old Trafford? Or is the old boy just skint?

[Goldfever4]

reddiesel said:

I honestly struggle to see a future for the Brand without the " Big Jim " subsidy and I don't say this to cause argument though would welcome debate .
Its such a specialised marketplace where Ineos are currently situated with the Grenadier , a bit like a more accessible Unimog .
The Brand in my humble opinion urgently wants stretching into the "soft" SUV marketplace similar to what Landrover did with the Range Rover back in the Seventies and later with the Discovery and Evoque . I doubt " Big Jim " for many reasons has that desire or plan and if not , Grenadier Owners have ended up purchasing a vanity project .

I think you're right, I can't see how the business sustains itself within the rugged off-roader segment alone.