RE: Jaguar and the future of fast cars

RE: Jaguar and the future of fast cars

Thursday 10th November 2011

Jaguar and the future of fast cars

Design boss Ian Callum and Martin Brundle talk racing, Jaguar and how fast cars can still be relevant


UVs an attempt to get down with the kidz
UVs an attempt to get down with the kidz
PistonHeads scrubbed up posh to join Jag design boss Ian Callum and Martin Brundle for a bit of a chat about the future of motoring, Jaguar style.

Callum and Brundle were speaking at the Dunhill shop just off Berkeley Square in Mayfair, the swanky surroundings very much in keeping with Jag's traditionalist image. But the talk was of how Jaguar can stay relevant in the age of hybrids, downsizing and economic downturns.

Both Callum and Brundle apparently owe their careers to precocious bits of letter writing as youngsters, Callum approaching Bill Heynes and a teenage Brundle penning a "I want to be a racing driver" note to Tom Walkinshaw. Brundle was more immediately successful, Heynes responding to Callum's assertion that he wanted to design Jaguars with "well, that's Sir William Lyons' job!" As Callum says, "it took four decades but I finally made it!"

Jag says you can still enjoy this
Jag says you can still enjoy this
Their careers intersected some years later when Brundle drove the Callum-designed Nissan R390 at Le Mans in 1997, though not to quite the same success he'd enjoyed in 1990 in the Jaguar XJR-12. That and an early career driving Walkinshaw XJ-S racecars has obviously rubbed off on Brundle though, hence the head-to-head with Callum.

With the turbine-hybrid C-X75 and gorgeous C-X16 coupe it's clear Callum is on a bit of a roll at the moment. But the dilemma of how to make fast cars viable - justifiable even - in the current climate is one he's clearly aware of. Making the point that his XKR-S has more power than his first F1 car, Brundle asked Callum how to "keep speed relevant and credible before they legislate and smash it to bits?"

Hybrids can be sexy - most definitely!
Hybrids can be sexy - most definitely!
That's a worry many PHers would share no doubt, but one Callum seems to be less pessimistic about than many. "There are always these bragging rights, especially among the German brands," he acknowledged, "and you've got to keep up. But I think the world is changing and I think 0-60 time will be more important. A lot of people do say you can't drive a car that fast anymore, but actually you can, even in this country, and a lot of people go track driving. So I think there's still a relevance for speed. But overall I think the drive is going to be about agility. Top speed is peaking at about 300km/h and won't get much faster."

The C-X16, already spotted out testing at the 'Ring, is exactly the car to carry that mantra forward. But is it, in Brundle's view (and that of many others), the new E-type? A roll of eyes from Callum as the response and a groaned "the E-type is a cloud over my head!" might have caused a few bristling moustaches among traditional Jag fans present but he's clearly affectionate about the car.

Brundle started out with TWR and Jag
Brundle started out with TWR and Jag
Though not shackled to its legacy as many have been before him. "The E-Type is a car from 1961 and the C-X16 is a car for the 21st century." Agility and light weight are clearly very high on the agenda for the C-X16, Callum pointing to Jaguar's experience in aluminium as an example of the existing expertise in this area. "Mass is the enemy" is a catchphrase you might expect to hear from another iconic British brand, but it's clearly one Jaguar wants to claim as its own.

And what about engines? Callum clearly sees plenty of life in the petrol engine yet, pointing to the fact batteries add weight and cost to cars while 1.5-litre petrol engines with 300hp are within sight. If not quite as charismatic-sounding as the V8s we know and love in the spicier Jaguars like the XKR-S.

Callum says speed can still be relevant
Callum says speed can still be relevant
Hybrids will, inevitably, play a part with both the C-X16 and C-X75 benefitting from electrical assistance. With a mischievous glint in his eye Callum said the latter was his way of proving electric cars can be sexy too. And how.

Until then enjoy those V8s while you can. And we shall be very soon. Watch this space...

 

 

 

Author
Discussion

Japcarnut

Original Poster:

189 posts

176 months

Thursday 10th November 2011
quotequote all
I really like the look of these new Jag's!

Add lightness hey? what with Mercedes also taling about this the future looks bright (or light!)

http://www.pistonheads.co.uk/gassing/imgs/6.gif

rob.e

2,861 posts

277 months

Thursday 10th November 2011
quotequote all
Nice article.. really like the designs Ian Callum is coming up with, makes the Germans look very dull IMO.

Not completely sure why there's a pic of an XKRS with neons in there?!

Bebee

4,678 posts

224 months

Thursday 10th November 2011
quotequote all
How long before we get an XK 300? driving

sherbert90

1,906 posts

151 months

Thursday 10th November 2011
quotequote all
rob.e said:
Nice article.. really like the designs Ian Callum is coming up with, makes the Germans look very dull IMO.
Exactly. It's good to see. It wasn't too long ago that Jaguar was a bit of a laughing stock in all sectors, particularly when up against the likes of Audi and BMW. Now we've seen the massive successes that the XF and XK have been for them, and things are looking even better.

A lot to come from jaguar i reckon. I'll have a CX-16 in Gunmetal, please.

engineer666

32 posts

151 months

Thursday 10th November 2011
quotequote all
The latest Jags have the same petrol tech as the new Ford 3 cylinder mentioned in another PH thread so why not as long as they meet the EU emissions number whatever and can limbo under any future or backdated road licence changes in GB lol.........

KM666

1,757 posts

182 months

Thursday 10th November 2011
quotequote all
Its a bit NFSU2 for a jag...

Ex Boy Racer

1,151 posts

191 months

Friday 11th November 2011
quotequote all
Ummmmm - did Martin Brundle say anything? Surely more came out of the interview than just this blandness???

Sivraj

256 posts

190 months

Friday 11th November 2011
quotequote all
I don't think the real discussion came through in the above article but the question of whether 'Speed is relevant' has and for me will never changed.
The way in which we achieve our goal of 'Speed' will almost defiantly change along with the tools we use to do it.
I have not in the past or at the present time been able to afford to feed a large V8 or V10 engine but I can achieve may aims using turbo's, supercharges or motorcycles.
All of these things help achieve the 'Speed' I desire whether it is straight line or corner but the question as to 'Is it relevant' remains the same.
I will always desire it and achieve it whenever the opportunity presents itself.
It’s as relevant now as it has always been and as far as I can see always will be.
If the question of whether speed is relevant to promote and sell a product then that is a different question which needs to take into account the companies moral and social attitudes.

Small Car

877 posts

198 months

Friday 11th November 2011
quotequote all
Ah, so that was the event I saw.

There was one with red lights as well. Looked like a pimps's car...

paulrussell

2,084 posts

160 months

Saturday 12th November 2011
quotequote all
On thursday evening I just happened to see a XK just like the one in the first photo in London between Oxford Street and Park Lane, I wonder if it were the same XK? I didn't hear it as I was on a bus, but it did look very nice.

Highrisedrifter

754 posts

153 months

Saturday 12th November 2011
quotequote all
sherbert90 said:
Exactly. It's good to see. It wasn't too long ago that Jaguar was a bit of a laughing stock in all sectors, particularly when up against the likes of Audi and BMW. Now we've seen the massive successes that the XF and XK have been for them, and things are looking even better.

A lot to come from jaguar i reckon. I'll have a CX-16 in Gunmetal, please.
I totally agree. I would not have looked at a Jag if they hadn't launched the XF/XK. I love my XF and I've put a deposit down on a CX-16 for the 2013 coupe launch.

They've produced some stunning designs recently and I'm really glad they are giving ze Germans a run for their money.

vintageracer01

873 posts

174 months

Sunday 13th November 2011
quotequote all
sherbert90 said:
rob.e said:
Nice article.. really like the designs Ian Callum is coming up with, makes the Germans look very dull IMO.
Exactly. It's good to see. It wasn't too long ago that Jaguar was a bit of a laughing stock in all sectors, particularly when up against the likes of Audi and BMW. Now we've seen the massive successes that the XF and XK have been for them, and things are looking even better.

A lot to come from jaguar i reckon. I'll have a CX-16 in Gunmetal, please.
A CX-16 in green for me, please!!!

I wish I could have been at this interview session.

It is true. Jaguar is producing exquisite and stunning designs while the competion is twisting surfaces in most bizarr ways and make awful designs (BMW and Mercedes, Mercedes even ruined the last and only nice car: the 1st CLS...). And Audi is repeating well resolved surfaces over and over again to now rather blend and boring becoming vehicules of all kind of types.

Jaguar is just wonderful, inside and outside. Slightly surprising but beautiful and always well refined. WHAT A GREAT BRAND!

ZesPak

24,421 posts

195 months

Monday 14th November 2011
quotequote all
vintageracer01 said:
A CX-16 in green for me, please!!!

I wish I could have been at this interview session.

It is true. Jaguar is producing exquisite and stunning designs while the competion is twisting surfaces in most bizarr ways and make awful designs (BMW and Mercedes, Mercedes even ruined the last and only nice car: the 1st CLS...). And Audi is repeating well resolved surfaces over and over again to now rather blend and boring becoming vehicules of all kind of types.

Jaguar is just wonderful, inside and outside. Slightly surprising but beautiful and always well refined. WHAT A GREAT BRAND!
Agreed,
The OH was always in love with AM's, yesterday we saw a DB9 volante and an XK8 next to each other and she said she'd have a very hard time chosing between the two. Performance aside, for a car that's half the price, that's quite an achievement imho.

TinyCappo

2,106 posts

152 months

Monday 14th November 2011
quotequote all
I actually think the new jag sounds better than the AM.

Twincam16

27,646 posts

257 months

Monday 14th November 2011
quotequote all
Ex Boy Racer said:
Ummmmm - did Martin Brundle say anything? Surely more came out of the interview than just this blandness???
Sounds like a press event with Brundle asking Callum the questions TBH.

urquattro

755 posts

185 months

Thursday 17th November 2011
quotequote all

Surely Callum should have said "the E Type is an inspiration hanging over my head" - the mass produced E Type still commands a premium of approximately 25 times its orginal cost for a good example.
That is the strength of the Jaguar brand and heritage, of course I am biased having a series 1 4.2 fhc and the yet to be discovered V12 XJS much maligned but understated now/

12aphyte

2 posts

131 months

Tuesday 16th April 2013
quotequote all
Really nice article. I'm kinda crazy about fast cars. I always look on internet about new fastest cars online and I gotta say I found a nice website about them.
Here
World's fastest car