RE: Ferrari plans 'superclub' for dedicated owners

RE: Ferrari plans 'superclub' for dedicated owners

Tuesday 22nd November 2011

Ferrari plans 'superclub' for dedicated owners

Members - those lucky enough to own five Ferraris or more - will get first pick of limited-edition models



Ferrari is planning to create a super-exclusive 'collector's club' for its most dedicated and fanatical customers, with the intention of giving its most ardent fans (or at least the ones with sufficient money) a better opportunity to get hold of its limited-edition offerings.

"I don't want our faithful collectors to miss the opportunity to buy one of our special series," Ferrari boss Luca di Montezemolo told Automotive News Europe in an interview.

By faithful collectors, di Montezemolo means those who own at least five Ferraris - of which Maranello reckons there are about 300 (and by that we don't mean those with a couple of 308 GT4s, a Mondial, a Magnum PI special and a ropey 412). If the club should come to fruition, the plan would be to give first dibs on any limited-edition models that Ferrari produces.

The idea would be to avoid a repeat of the embarrassment caused over the Ferrari SA Aperta - the open-roofed version of the 599 - as some of Ferrari's more committed customers were apparently rather miffed at not being able to get hold of the 80-example, 400,000-euro special edition.

"The people who are building their collection - these are the people we want to look after," a UK Ferrari spokesman told PH. Reading between the lines, we presume this to mean that Ferrari wants to avoid (or at least limit the amount of) cash-happy speculators getting hold of their cars, and to keep its products firmly in the hands enthusiasts.

In addition, Ferrari is planning a 'cavalcade', an annual driving tour that Maranello hopes will give its customers a deeper knowledge of both the cars and the country they come from. The plan is to hold it in a different region of Italy every year, with additional trips to Fiorano and Mugello, and to open it up to 120 owners a time.

 

Author
Discussion

BUG4LIFE

Original Poster:

2,007 posts

217 months

Tuesday 22nd November 2011
quotequote all
How the other half live!!!

LuS1fer

41,086 posts

244 months

Tuesday 22nd November 2011
quotequote all
So a Tesco Club card for fat cats. Big deal.

ZOLLAR

19,908 posts

172 months

Tuesday 22nd November 2011
quotequote all
woohoo

<clicks on "My Garage">

Err actually nevermind...

Benbay001

5,794 posts

156 months

Tuesday 22nd November 2011
quotequote all
This will bump used price up hugely. As people with more money than sense buy up 5 ferraris to ensure when future limited edition ferraris are released, they can get one!

cavgt40

16 posts

175 months

Tuesday 22nd November 2011
quotequote all
It's a good think to keep the speculators awau from these cars, they should go to genuine enthusiasts

LotusOmega375D

7,582 posts

152 months

Tuesday 22nd November 2011
quotequote all
It'll be like a CIA hit-list of dictators and despots!

clarkmagpie

3,559 posts

194 months

Tuesday 22nd November 2011
quotequote all
Weren't the Enzo invite only?
Don't think it's a big deal.
They are looking after their main customers, surely that's basic business sense?

WCZ

10,492 posts

193 months

Tuesday 22nd November 2011
quotequote all
wait, this is and always has been the case with Ferrari anyway?

ZOLLAR

19,908 posts

172 months

Tuesday 22nd November 2011
quotequote all
Benbay001 said:
This will bump used price up hugely. As people with more money than sense buy up 5 ferraris to ensure when future limited edition ferraris are released, they can get one!
Well by doing that surely that proves they have a good amount of sense?, buy 5 ferrari's to get access to limited edition ones which may be worth a fortune in the future.

Beefmeister

16,482 posts

229 months

Tuesday 22nd November 2011
quotequote all
The SA Aperta was rather embarrassing for Ferrari. I know 2 guys who have at least 10 other high value Ferraris each and they lost out on getting one, while there are a few for sale by speculators already.

johnnyreggae

2,930 posts

159 months

Tuesday 22nd November 2011
quotequote all
Sounds like a plan to get folk to pay to jump the queue : very cunning

RobCrezz

7,892 posts

207 months

Tuesday 22nd November 2011
quotequote all
A "cool story bro" if I ever saw one!

DanDC5

18,748 posts

166 months

Tuesday 22nd November 2011
quotequote all
Worst forum ever.

lgomgf

237 posts

187 months

Tuesday 22nd November 2011
quotequote all
Crap... i will need to built a bigger garage...

If I could only buy one used 355F i would be a happy PH..

bristolracer

5,528 posts

148 months

Tuesday 22nd November 2011
quotequote all
Lottery winners (unless euro treble roll over) need not apply!

43034

2,963 posts

167 months

Tuesday 22nd November 2011
quotequote all
Will 5 (very, very high quality hehe) MR2 replicas count?

Frik

13,542 posts

242 months

Tuesday 22nd November 2011
quotequote all
Another day, another attempt by Ferrari to try and control the used market.

K50 DEL

9,227 posts

227 months

Tuesday 22nd November 2011
quotequote all
There's a guy here on the Palm in Dubai who has at least 6 parked outside his house at all times, along with various other exotica, god knows what's in the garages he has as well!

I'm sure he'll be happy at this news, sadly it'll never be of any relevance to me!!

DJRC

23,563 posts

235 months

Tuesday 22nd November 2011
quotequote all
So if you like to use a 400 for crossing the Continent in style and speed with the family, have a 308GTS to enjoy the European sun, a 550 for wife and you GT duties, etc you dont count?

So what IS the cut off of the models you need to own?

swatches

88 posts

154 months

Tuesday 22nd November 2011
quotequote all
WCZ said:
wait, this is and always has been the case with Ferrari anyway?
But now its an offical club they will be able to charge an annual fee.