RE: Audi RS5 Cabriolet video nasty

RE: Audi RS5 Cabriolet video nasty

Friday 7th September 2012

Audi RS5 Cabriolet video nasty

Launch video attempts to enhance the RS5 Cabriolet's cred...



The imminent arrival of the Audi RS5 Cabriolet, perhaps predictably, didn't really pique the interests of many of you when it was announced earlier this week. Its PH O'meter rating currently sits at a distinctly average 5.74...

Well, there's a good noise from them pipes
Well, there's a good noise from them pipes
Before its public debut at the Paris Motor Show, the RS5 Cabriolet has been subjected to an online unveiling, which seems very modern, very 2012, very Audi.

However, it is possibly the most awkward three minutes of film in the history of marketing. Playing the engine sound to members of the public for pity's sake? You can judge for yourselves by watching the video here, but be prepared to cringe.

And the car itself? It's an RS5 (4.2 V8, 450hp and 317lb ft) in an A5 Cabriolet body with a smattering of sporting addenda (new wheels, 'matt carbon' boot spoiler).

A 'lightweight acoustic hood' yesterday
A 'lightweight acoustic hood' yesterday
Interestingly, Audi mention details of the 'lightweight acoustic hood' of the RS5 Cabriolet before the chassis modifications that make it different to a 2.0 TDI variant. The latter changes include a 20mm drop in ride height and larger, stiffer anti-roll bars alongside wider use of aluminium in the suspension. Eight-pot brakes, are also standard. Of course, there is also option to plunge into the depths of the Audi extras list. Dynamic Ride Control, dynamic steering, carbon ceramic brakes and a sports exhaust can all be added to your RS5 to heighten its dynamic capabilities.

Following its Paris debut, the RS5 Cabriolet should be on British roads in sping 2013. Prices for RHD cars haven't yet been released. In Germany, an RS5 will cost 88,500 euros, which is roughly £70,000. With the new M4 cabriolet still a long way off and no sign of an open-top AMG E Class, Audi looks set to have the fast four-seat convertible market all to itself for now. Let's just hope the salesmen can sell it better than the PR department...


 

 

Author
Discussion

Ex Boy Racer

Original Poster:

1,151 posts

191 months

Friday 7th September 2012
quotequote all
Agreed; pretty pants.
But not as bad as that Lotus one from a few months ago.
It seems to me that car manufacturers can see the opportunity the web offers, but completely misunderstand how to use it. As usual, in marketing terms they are way behind the times.

Pistonwot

413 posts

158 months

Friday 7th September 2012
quotequote all
Car marketers really do view the public as complete idiots.

grenpayne

1,976 posts

161 months

Friday 7th September 2012
quotequote all
Dreadful video, could take any more after getting halfway through!

dasvolk

18 posts

144 months

Friday 7th September 2012
quotequote all
It sounds okay, but they act like the M3 doesn't exist, which is foolish from every standpoint but especially that of the engine note.

iStumpicus

4 posts

142 months

Friday 7th September 2012
quotequote all
Hey I love your accent. That exhaust sounds awesome. Are all Audis made in London by beefeaters?

Triumph Man

8,670 posts

167 months

Friday 7th September 2012
quotequote all
If you look very closely at the exhaust tips at 0.24 ish, you will see they are fake! The real exhaust appears to stop short, and the tips are just put there for styling. Shame.

em177

3,127 posts

163 months

Friday 7th September 2012
quotequote all
Pistonwot said:
Car marketers really do view the public as complete idiots.
For 86.5% of cases.... its generally a fair assumption!! laugh

carreauchompeur

17,830 posts

203 months

Friday 7th September 2012
quotequote all
Ja, ve vill make cheesy video and put blonde in it. Das ist genug.

StottyZr

6,860 posts

162 months

Friday 7th September 2012
quotequote all
It does sound very good. We can hear that, no need to show us lots of 'tards guessing its a F1 car and getting excited.

Lostprophet

2,549 posts

168 months

Friday 7th September 2012
quotequote all
Stupidly overpriced for what it is. £70K? HMMMM no thanks.

ArtVandelay

6,689 posts

183 months

Friday 7th September 2012
quotequote all
Terrible video, feels corny and forced.

They've fitted the bits from the RS5 into the A5 convertible, hardly remarkable is it?

suffolk009

5,344 posts

164 months

Friday 7th September 2012
quotequote all
Strange none of the people "listening" to the car thought it might perhaps be one of the Multiple LeMans Winning Audi endurance racecars.

959

226 posts

191 months

Friday 7th September 2012
quotequote all
Car looks amazing

Washing powder marketing not.

MartinF

557 posts

201 months

Friday 7th September 2012
quotequote all
I saw this vdeo yesterday over on the German MTM website and nearly died, especially when the wooden presenter urged us to 'Check THIS out' before heading to the streets of London with a walkman. fk off

Regardless, though, of how offensive the video is, I want an RS5 cab. To my eyes, the car looks incredible and my ears? They've melted clean off...

Face for Radio

1,777 posts

166 months

Friday 7th September 2012
quotequote all
Far too much imagine for me I'm afraid.

GTIR

24,741 posts

265 months

Friday 7th September 2012
quotequote all
I like any Audi that has an S or RS badge.

Even a ghey cab!

Torrid video.

Dave Hedgehog

14,541 posts

203 months

Friday 7th September 2012
quotequote all
i like the RS5, but if i wanted a v8 cab i would take the R8 spyder

kids can walk

FourWheelDrift

88,382 posts

283 months

Friday 7th September 2012
quotequote all
Martin Haven. Could have been worse, they could have got Carlton Kirby.

RevolveR

227 posts

139 months

Friday 7th September 2012
quotequote all
Doesn't do anything for me. Looks like a big barge with some irobot/tron lights.

Ex Boy Racer

Original Poster:

1,151 posts

191 months

Friday 7th September 2012
quotequote all
Triumph Man said:
If you look very closely at the exhaust tips at 0.24 ish, you will see they are fake! The real exhaust appears to stop short, and the tips are just put there for styling. Shame.
It's the same on my R8. Worst part of the car imo - sort of thing we used to buy from Halfords