BMW to buy De Tomaso?
Another left-field Italo/German alliance could be on the way
The Italian Industry Ministry is in discussions with several suitors, one of which is BMW, a trade union has revealed. The Ministry reportedly hopes to begin a sales process by the middle of October.
The sale would be for the structural assets of De Tomaso, including the firm’s former production facility in Modena, Italy. Another deal to buy De Tomaso, which included also buying an ex-Pininfarina factory near Turin, fell through earlier in the year.
But the big question is, why? What would BMW get from buying the assets of a borderline Italian sports car brand that was founded in 1959, used to own Maserati and Moto Guzzi, showed an intriguing SUV crossover at Geneva 2011 (main pic) but otherwise appears to offer little obvious appeal?
There are several theories. One, BMW wants an Italian sports car brand to rival Audi’s ownership of Lamborghini (a 21st century version of the Pantera is said to be under development). Two, it sees an opportunity to expand into the super-luxury SUV market with a production version of that Geneva concept aimed at models such as the Bentley EXP 9F (it has the underpinnings, after all: the X5/X6 M and X5/X6 M50d duo for starters).
And the most intriguing theory of all? That BMW wants to put the beautiful Z4-derived Zagato concept into production, wearing De Tomaso badging. Pure speculation, but intriguing, don’t you think? Particularly if it could be built in low volumes by Modenese craftsmen.
Delve deep and the purchase does make more sense than first appears, but it remains a curious one – particularly given the brand’s glaring lack of recent-years heritage.
Indeed, De Tomaso is most recently known for its odd and tumultuous alliance with Qvale, which led to its turnaround mid-90s Biguà becoming the Qvale Mangusta. Which later became the MG SV, a car designed to help MG become a sporting brand after it had been sold by, of all firms, BMW. Small world…
And it has to sound like this.
http://www.youtube.com/watch?v=QRLggRd6y7w
While the De Tomaso brand is little known in the UK it does still have a following and recognition in the US.
While the De Tomaso brand is little known in the UK it does still have a following and recognition in the US.
That used to be Maserati's stomping ground but not any more.
While the De Tomaso brand is little known in the UK it does still have a following and recognition in the US.
If you ever have come close to the factory in recent times, you'll recognize that it requires, as it is now, maybe more than it's value in refurbishing and renovation works (one for all, since 2004 no one has ever cared about the surrounding green that has, in the meantime, *cough*..... regained space).
So surely it must be down to purchasing primariliy the brand, and then the craftmanship still available in the area.
That said, if it goes better than the last attempt.....welcome BMW!
Enrico
And it has to sound like this.
http://www.youtube.com/watch?v=QRLggRd6y7w
God, those things are truly stunning, quite ludicrously desirable .... wanted one ever since an uncle mentioned he might be buying one back in the early 80s (he didn't and got a Marcos 3 liter instead)
BMW has all the makings as a main player in the huge-conglomerate wars. It has the prestige-brand saloons (BMW itself), the affordable FWD family cars (Mini), and the super-expensive almost-without-equal luxury marque (Rolls-Royce).
However, despite the M-division, they're lacking in supercar credibility. An M3 may well be supremely capable, but when all's said and done it is 'just' a tricked-up 3-series. Alongside a Gallardo or a 458 it's not what you'd call exotic.
Buying De Tomaso would bring them credibility in this respect. They have heritage via the M1 I guess, and the early Guaras used BMW V8s, but to bring the name 'De Tomaso Pantera' back into the international consciousness with an Italian-designed BMW-V8-engined mid-motored supercar would surely be irresistable. BMW would make it all work reliably too - look how VW turned around Lamborghini and how Fiat ownership stabilised Ferrari.
De Tomasos don't lose anything by having other people's engines in them either, so it wouldn't need some bespoke powerplant putting together. A virtue could be made of the fact you could get them serviced at BMW dealers in the way De Tomasos were originally possible to service at Lincoln-Mercury dealers in the US.
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