RE: Time For Coffee? BRZ milks it

RE: Time For Coffee? BRZ milks it

Thursday 31st January 2013

Time For Coffee? BRZ milks it

Ready for your morning coffee? You may need to pop out for some milk first...



As we now know, advertisers aren't allowed to make driving look fun or exciting. Even virtually, Toyota's attempt to get around the rules by showing computer generated footage of the GT86 going sideways falling foul of the rules.

Which makes advertising the GT86 and Subaru BRZrather tricky. After all, their USP is meant to be bringing the fun back into driving. And if you can't show that what does that leave those Mad Men lounging around on their bean bags in Soho to talk about?

There's a wider point here too. We've talked a lot about the future for rallying recently and how the sport survives. That our advertising rules specifically prevent manufacturers implying that their road cars carry the same genes as their racing equivalents or motorsport technology or experience has been used to develop road cars removes a huge incentive for investing in motorsport of any kind. Would Subaru have shifted as many Imprezas in the 90s without the McRae or Burns connections? Of course not. But if you're not allowed to sell on Monday what incentive to race on Sunday?

Oh to be their Spanish colleagues! No such squeamishness there. And if a car's major selling point is its ability to go sideways. You show it going sideways. Bookended with lots of lingering shots of a blonde in her nightwear. Job done, let's go out for some tapas.

The ad could probably have done with a slightly tighter edit and you'll kind of get the point pretty quickly. And it's not shy with the cheese either - Audi's not alone in that one. But it's good to know that outside of our nanny state you're still allowed to imply that you can have fun at the wheel. Even if you're just popping out for some milk.

See here.

 

 

Author
Discussion

Grenoble

Original Poster:

50,289 posts

154 months

Thursday 31st January 2013
quotequote all
Excellent.
Now anyone know the music? Shazam won't pick it up.
Oh, and the blonde... smile

stevenandalex

124 posts

203 months

Thursday 31st January 2013
quotequote all
No wonder he was driving so quick, I would have wanted to get back to her too!!

Steve

Grenoble

Original Poster:

50,289 posts

154 months

Thursday 31st January 2013
quotequote all
stevenandalex said:
No wonder he was driving so quick, I would have wanted to get back to her too!!

Steve
Not sure I would have left the house. Black coffee is fine.

AndyBrew

2,774 posts

218 months

Thursday 31st January 2013
quotequote all
Brilliant!

Glosphil

4,337 posts

233 months

Thursday 31st January 2013
quotequote all
He put a crash-helmet on and took it off again when he was driving!

GTiFrank

625 posts

183 months

Thursday 31st January 2013
quotequote all
hehe Thanks for posting this. Made me chuckle.

Are all spanish BRZ owners are going to live next to a quarry and a dairy farm though? biggrin

Robmarriott

2,633 posts

157 months

Thursday 31st January 2013
quotequote all
Urgh, warm milk.

Rick_1138

3,656 posts

177 months

Thursday 31st January 2013
quotequote all
Hehe, that gave me a chuckle.

Really like the BRZ, though really want a 370Z, but moving into house with GF making my commute an 80mile round trip, kinda takes the fun out of the bigZ as will never be out of BP smile.

hmm.

StottyZr

6,860 posts

162 months

Thursday 31st January 2013
quotequote all
Almost but not quite. The helmet, the driving at first and the massive change in music ruined it for me frown

Perfect morning, out of milk, go and blissfully drift the BRZ to the farm and back would've done it for me.

Drift at 2.33 was brilliant though yes

cjj799

363 posts

178 months

Thursday 31st January 2013
quotequote all
Surely he should have let the engine warm up before he caned it smile

grosserbaby

142 posts

167 months

Thursday 31st January 2013
quotequote all
I think I'd have offered her some chiorizo.

Grenoble

Original Poster:

50,289 posts

154 months

Thursday 31st January 2013
quotequote all
cjj799 said:
Surely he should have let the engine warm up before he caned it smile
What is there a car in the video?

JayEll

133 posts

135 months

Thursday 31st January 2013
quotequote all
no car would get me out of that bed

LordGrover

33,531 posts

211 months

Thursday 31st January 2013
quotequote all
Repost: click!

WCZ

10,492 posts

193 months

Thursday 31st January 2013
quotequote all
love it

sorrel

223 posts

137 months

Thursday 31st January 2013
quotequote all
I love cars and milk like the best of 'em, but come on, milk and drifting can wait.... biggrin

X5TUU

11,908 posts

186 months

Thursday 31st January 2013
quotequote all
Is this different from any other normal morning in most households??!

Unless I'm the 'different' one lol

stew-S160

8,006 posts

237 months

Thursday 31st January 2013
quotequote all
Helmet for the milk run. Awesome.

NigelCayless

201 posts

154 months

Thursday 31st January 2013
quotequote all
Rick_1138 said:
Hehe, that gave me a chuckle.

Really like the BRZ, though really want a 370Z, but moving into house with GF making my commute an 80mile round trip, kinda takes the fun out of the bigZ as will never be out of BP smile.

hmm.
I get about 300 miles from a full tank in my 370z. Costs about £100 to fill with posh unleaded.

grosserbaby

142 posts

167 months

Thursday 31st January 2013
quotequote all
for some reason, if i try to quote it links to my other postings, but in answer to the comment about warm up, you can get a Subaru engine block heater.