Wednesday 7th August 2013

Honda 'hands': PH Ad Break

We're used to innovative ads from Honda, and here's another marketing marvel

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Ad Break is quite often a chance for a chuckle at outdated attitudes and crap cars being touted as the newest latest. But, every now and then, advertisers actually do something clever and worth watching.

We’ve rightly celebrated Audi’s clever subversion of rules preventing the supposed glorification of fast cars. And here’s yet another clever little advertising ditty from Honda, always masters of ‘smart’ adverts that brilliantly communicate the brand’s engineering-led ethos and diversity with an innocent child-like glee for cool stuff.

Take it away Honda…

 

[Vocal Minority]

Honda do rule at this sort of thing...

[Krikkit]

Fantastic ad, somewhat tarnished (for me) by the Civic touring car being RWD!

[ndj]

Excellent, other than the rear drive Civic BTCC car!

[GranCab]

Nuts ...

[Steff]

Krikkit said:

Fantastic ad, somewhat tarnished (for me) by the Civic touring car being RWD!

The BTCC Civic is front wheel drive.

[Garlick]

Steff said:

The BTCC Civic is front wheel drive.

I think that was his point...

[ST150HB]

Very clever!

[storminnorman]

was there a significance/reference in the NSX numberplate? "BSS 8888"

[trashbat]

What that says to me is: Honda - great bunch of stuff, but don't fly on their planes.

[Kenzle]

storminnorman said:

was there a significance/reference in the NSX numberplate? "BSS 8888"

Ayrton Senna's NSX had this plate.

Beco Senna something (Beco was his nickname).
Not sure what the 8888 means.

[Toecutter]

storminnorman said:

was there a significance/reference in the NSX numberplate? "BSS 8888"

"Brazilian Formula One World Champion Ayrton Senna, for whom Honda had powered all three of his world championship-winning Formula One race cars before his death in 1994, was considered Honda’s main innovator in convincing the company to stiffen the NSX chassis further after testing the car at Honda’s Suzuka GP circuit in Japan. American Bobby Rahal also participated in the car’s development. Senna was given two cars by Honda. The newer one, a black 1993 model, license plate BSS-8888 (the letters meaning Beco – a childhood nickname – Senna Silva and the number 8 is a reference to his first F1 championship in 1988) is still in his family’s possession"

Ref: http://racing.dimervansanten.com/the-car/history-o...

[storminnorman]

I suspected as much, thanks chaps!

[ShuthanVtec]

From the cog advert to the 'impossible dream' advert, Honda are excellent at ads, soo much thought put into it and imagination,

I do agree few eyebrows were raised at the BTCC car being RWD.

[Stokemon]

Superb!

[Krikkit]

trashbat said:

...but don't fly on their planes.

Why?

[trashbat]

Krikkit said:

Why?

Because they leave a mystery nut behind on takeoff.

[mgbond]

Already see this ad on TV, last night.

Great Ad

[Krikkit]

trashbat said:

Krikkit said:

Why?

Because they leave a mystery nut behind on takeoff.

Hah, good point! I didn't see that first time around.

[AmitG]

Saw this last night. Great ad and very memorable.

[BaronVonVaderham]

A very enjoyable short film, but doesn't make me want anything made by Honda (BTCC civic aside!). However the Audi R8 advert REALLY makes me want an R8, a car that i'd previously dimissed and shown no interest in and am now looking (dreamily) at the classifieds.