RE: Audi D4 A8 facelift

Wednesday 21st August 2013

Audi A8 facelift

It's the mildest of mildest updates for Audi's flagship, but this is the new A8. We think...



It might be hard to tell from the images, but Audi has subjected the A8 to a 'wide-sweeping update' for the Frankfurt show. With renewed competition from the Mercedes S-Class and the latest Maserati Quattroporte, the A8 was rather in need of a quick nip 'n' tuck.

Check out those flatter rear LEDs...
Check out those flatter rear LEDs...
So what's new? Well, given the design is reputedly 'even more expressive' than before, we'll start there. It's familiar Audi facelift territory though, with some reprofiled bumpers and grilles, a 'more sculptured' bonnet and some additional chrome. The 'dynamic turn signals', recently debuted on the R8, are also available.

Perhaps the most notable new feature is the introduction of LED headlights, set to be standard on all V8-engined A8s. Optional 'Matrix LED' headlights include 25 LEDs that can be dimmed individually. To be tested on a rear bumper near you soon...

Most of the A8's engines have also been subtly upgraded to keep them competitive. The A8 Hybrid hasn't received any tweaks, which perhaps indicates a lack of popularity. And that's only likely to continue with the cheaper diesel now faster and more efficient.

Colours other than silver are available
Colours other than silver are available
The 3.0-litre diesel is now up to 258hp (from 250) and returns 47.8mpg (compared to 44.1 previously). But don't forget the 'extremely high-torque 4.2 TDI clean diesel', now making 385hp and 627lb ft to match its application in the storming Cayenne Diesel S. The base 3.0 TFSI petrol is up by 20hp to 310hp, but that will surely remain a rare choice in Britain. The S8 continues over unchanged, so it's stuck with 520hp and 479lb ft. How mean.

With the exception of carbon ceramic brakes, now optional on other V8 models as well as the S8, the mechanical stuff is largely unchanged; an eight-speed auto and all-wheel drive are standard. It appears the lower-powered FWD-only 3.0-litre diesel has been dropped, whilst the sport diff first seen on the S8 is now standard on the 4.2-litre diesel.

Audi's updates to the interior of the A8 appear designed to remove the driver from the inconvenience of driving as far as possible. So there's an active lane assist, adaptive cruise control with stop and go, an enhanced night vision plus a park assist system. When you're actually stationary, the A8's WLAN hotspot will presumably come in handy.

As lavish as ever, now with even more options
As lavish as ever, now with even more options
Much of the surprise and delight features of the A8's interior are optional. Ventilated and massaging seats, four-zone air conditioning and a fridge are all on the extras list. Those plumping for the A8 L can also have a power footrest but the A8's cabin is largely business as usual; contemporrary, crisp and very stylish.

Despite the limited nature of the upgrades, Audi has implemented a noticeable price hike. German prices will start at 74,500 euros, or £63,800. UK prices will follow ahead of its expected 2014 arrival but, given the cheapest 4WD diesel A8 is currently £56,930, it seems likely they will climb. Can the addition of LED headlights and some extra power really allow it to compete with the latest S-Class?

Author
Discussion

myhandle

Original Poster:

809 posts

109 months

Wednesday 21st August 2013
quotequote all
An improvement. The strange V shaped headlight graphic has been replaced by something more elegant; the rear is also more elegant.

ArtVandelay

6,631 posts

119 months

Wednesday 21st August 2013
quotequote all
That interior is lovely IMO, make a good used buy in a few years...

va1o

15,672 posts

142 months

Wednesday 21st August 2013
quotequote all
Subtle but very nice

would love to buy one in a few years when they get cheaper used

number1nesta

56 posts

91 months

Wednesday 21st August 2013
quotequote all
myhandle said:
An improvement. The strange V shaped headlight graphic has been replaced by something more elegant; the rear is also more elegant.
Totally agree, the daytime running light graphic always looked wrong...

surveyor

13,136 posts

119 months

Wednesday 21st August 2013
quotequote all
Another luxury steering wheel that I don't like...

Why do they look like they are made out of bakelite nowadays?
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elephantstone

2,176 posts

92 months

Wednesday 21st August 2013
quotequote all
Audi's are looking very dull. Now other makes have caught up with light technology etc.. Mercedes are winning it for me..

McAndy

8,744 posts

112 months

Wednesday 21st August 2013
quotequote all
Standard German barge approach from me I'm afraid: Wait 5 years, see near-Shed prices, contemplate financial ruin as the number of expensive toys that can go wrong dawns on you, revert to oggling classifieds for cheap 911 pretending that it'll be a much wiser investment.

I honestly don't understand why people buy these (or the 7-series or S-Class for that matter) given the horrific depreciation. They must have truly disposable income and be ok with it. However I am glad that they do. smile

Wammer

238 posts

123 months

Wednesday 21st August 2013
quotequote all
Where's the W12 gone?

IainT

10,040 posts

173 months

Wednesday 21st August 2013
quotequote all
surveyor said:
Another luxury steering wheel that I don't like...

Why do they look like they are made out of bakelite nowadays?
Looks pretty much identical to the one in my A5 and, in the leather (so to speak), it's really quite pleasant to use. The controls also fall very nicely to thumb access...

va1o

15,672 posts

142 months

Wednesday 21st August 2013
quotequote all
McAndy said:
I honestly don't understand why people buy these (or the 7-series or S-Class for that matter) given the horrific depreciation. They must have truly disposable income and be ok with it. However I am glad that they do. smile
Most will be registered to chauffeur fleets and businesses etc, the ammount of private owners when new will be small and most will probably take out finance.

epom

5,911 posts

96 months

Wednesday 21st August 2013
quotequote all
Thats nice, as someone said would make a nice secondhand buy in a few years. They are however huge !!

Neil G60

679 posts

159 months

Wednesday 21st August 2013
quotequote all
It just looks like a giant A4

Elneld

92 posts

85 months

Wednesday 21st August 2013
quotequote all
Audi design department head count 2
Audi up-scaling and down-scalling department head count 150

I have to say Audi now equals bland to me. There are exception, RS4, A5 and R8 but thats about it.

McAndy

8,744 posts

112 months

Wednesday 21st August 2013
quotequote all
va1o said:
Most will be registered to chauffeur fleets and businesses etc, the ammount of private owners when new will be small and most will probably take out finance.
Good point well made: I hadn't considered chauffeur fleets, hotels etc.

matpilch

240 posts

75 months

Wednesday 21st August 2013
quotequote all
The Article said:
'dynamic turn signals'
what's that? I think I have missed the info in the r8 article

toppstuff

11,567 posts

182 months

Wednesday 21st August 2013
quotequote all
It is a corporate taxi.

Audi only really sell these to upmarket private hire firms.

Essentially, this car is Lufthansa business class on 4 wheels.




Baryonyx

16,299 posts

94 months

Wednesday 21st August 2013
quotequote all
It looks like an outsize A8, not very inspiring at all! The D2 A8 is one the the best looking saloons of all time, so for Audi to let that accolade slip in successive models is unforgivable.

Nors

1,157 posts

90 months

Wednesday 21st August 2013
quotequote all
I drive 100 miles to and from work everyday and have the previous generation A8 (3.0tdi with remap)and picked it up for pennies relatively. It's full of toys, quick, 40mpg (after the remap) really comfortable and for the milage I do, it's perfect! also has 4WD which is a huge benefit where I live. Ticks all my boxes.

I'll be having one of these too, when they fall into the daily driver budget for me.

sutts

467 posts

83 months

Wednesday 21st August 2013
quotequote all
Surprised they're still using the seven year old B7 RS4 wheel design on this 'new' car.

Dyl

971 posts

145 months

Wednesday 21st August 2013
quotequote all
matpilch said:
The Article said:
'dynamic turn signals'
what's that? I think I have missed the info in the r8 article
Easier to show than describe