Thursday 23rd June 2016

Alfa Giulia Quadrifoglio pricing announced

Pricier than a BMW M3, cheaper than a C63 AMG and more powerful than either of 'em

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Our first impressions of the new Alfa Romeo Giulia Quadrifoglio were positive, and that's a good thing. Because Alfa is set to send it into battle in the UK wearing a price that, although fair compared to obvious segment rivals, puts it into uncharted territory for an Alfa Romeo saloon.

Hopes that it would undercut the BMW M3 and Mercedes-AMG C63 saloon by a comfortable margin have proved to be optimistic, with a base On The Road price in the UK of £59,000. To save you having to look things up that's £2,395 more than a BMW M3 saloon and £70 less than the non-S version of the C63.

As we've previously discussed, the power advantage is a significant one, with the QV's 510hp outplaying the AMG's 476hp and the M4's 431hp. Indeed, it draws with the more powerful S version of the AMG for peak output, with the Merc costing £66,820. Of course, whether there's any performance difference between them on the road is another matter...

According to the release standard kit includes 19-inch alloys, leather and Alcantara interior trim, various active safety systems and a navigation system with an integrated 8.8-inch display screen. Although some markets will get the option of a manual gearbox, all right-hookers will come with the eight-speed autobox which can also be bossed with steering wheel paddles. There's no word on option pricing yet, or indeed whether Alfa will market a plusher version of the car at a higher price point, but the carbon-ceramic brakes that were fitted to the launch cars we drove in Italy will be extra cost.

It's a punchy price for a car that will be an unknown quantity for many - it's 25 years since Alfa last sold a rear-drive saloon in the UK and the Giulia Quadrifoglio has twice the horsepower of the 156 GTA that was the brand's previous high watermark for four-door performance. Our first impressions were that it's certainly not lacking in excitement our outright pace, the question now is whether Alfa can deliver a dealership experience to persuade potential buyers to give the Giulia a chance.

Photos: Tim Brown

[Gandahar]

But it comes as standard with "fantastic good looks" which must be at least £8k thrown in for free.

[Bluehawk]

[j90gta]

£59,000 for an ..... Alfa Romeo!!!! It'll be worth a third of that within 2 years (if anyone buys one in the first place).

[V8 FOU]

It's not a BMW/ Audi / AMG etc.

Good news. Be interesting to see how much the M3 costs with the usual salesman upgrades....

[Dave Hedgehog]

Gandahar said:

But it comes as standard with "fantastic good looks" which must be at least £8k thrown in for free.

its certainly going to look good on the back of a recovery truck

[kambites]

Looks decent enough value compared to the competition.


It still looks ungainly though, even compared to the less than pretty competition.

[forzaminardi]

On a like-for-like basis it seems good value, but the "HOW MUCH for an Alfa" question remains. You would have to be exceptionally brave (or have deep pockets) to buy new given Alfa's historic depreciation. Having said that, the Mustang seems predicted to hold value, and good 159s command good money still - so perhaps the novelty value will maintain used values.

For me, I'd be well up for a used one in about 4 years time.

[Matt UK]

article said:

..with a base On The Road price in the UK of £59,000. To save you having to look things up that's £2,395 more than a BMW M3 saloon and £70 less than the non-S version of the C63.:

I fear these numbers are meaningless twaddle.
I think the target market will really need to see the monthly ££lease/lend rates in order for us to judge whether many of these will actually leave the forecourts. Shame, but true.

Looks good though and hopefully will shake up the establishment.

[Ruskins]

Dave Hedgehog said:

its certainly going to look good on the back of a recovery truck

1 pound in the Italian car stereotypes swear jar please...

[Al U]

Fail from product strategy not bringing the manual option to the UK.

If it does end up being on par with the non-S merc/M3, then the option of a manual could sway it for some.

[red_slr]

Is the M3 actually 430 bhp though?

Looks better than either, will probably fall to bits within a week on our roads but will look good doing it!

[sandys]

That rear spoiler looks like it'll hurt your hands when you're pushing it

I still want one

[kambites]

sandys said:

That rear spoiler looks like it'll hurt your hands when your pushing it

I assume that's why it has the low bit in the middle.

[sandys]

kambites said:

I assume that's why it has the low bit in the middle.

those clever guys from Ferrari have thought of everything

[AlexHat]

Waits for Jaguar to release the SVR version of the XE and the inevitable love in that comes with a British car going up against 'ze Germans' Alfa had a reliability issue decades ago, but that's in the past. I for one would love one of these.

I do agree that sadly it won't be the headline it costs £xx,xxx to buy figure that will sway people. If the monthly payments are similar they will sell. Goes for the whole range.

[Huskyman]

I have a serious level of want for one of these, I never thought I would say that about a modern Alfa! I wonder if I can make the man maths work in a couple of years time when I have finished paying for the Boxster...

[generationx]

I could get quite excited about one of these. I think the waiting game is the trick - wait a couple of years, find a decent nearly-new, and pounce.

[DamianQS]

Have they a configurator working I have a few minutes to kill

[Jayho]

I think this is an absolute stunner! I don't actually think it would depreciate like a rock as the Alfas of old. The Halo model would probably sell so little that it will become so rare that it's more desirable. Just got to look at the limited 4C and 8C's, their prices haven't moved much since release.

All new cars depreciate, but I reckon these will probably depreciate the same rate as their German rivals, but possibly bottom out at £20k for a good one.

Even the "Problematic" Alfa's have started holding their value well. Been constantly keeping on the pulses for decent Spider 3.2 V6 (2008ish) and their prices have kept between the £10-15k mark.

[HarryW]

Can't say I'm up to speed on this, what engine does it have?