Tuesday 9th August 2016

Alfa Romeo Giulia pricing announced

From £29K for the Giulias people will actually buy, with a petrol turbo and two diesels available

---

Now while everyone is really very excited about the Giulia Quadrifoglio, it isn't going to be the best selling version of the new Alfa saloon. The responsibility for truly re-establishing Alfa back in the compact executive market lies with the regular diesels and petrols, prices for which have now been announced.

Coming to an outside lane near you soon!

The range starts at £29,180 for the 200hp petrol turbo, which compares well with the £29,100 asked for a 190hp Audi A4 2.0 TFSI Sport. However with cloth seats, 16-inch wheels and the smaller navigation screen, it seems unlikely that the base Giulia will prove the most popular option. The £30,880 Giulia Super brings 17-inch wheels, the 8.8-inch navigation screen (with a supplementary seven-inch TFT screen), plus leather and cloth seats.

But of course the biggest sellers in the UK will be the diesel models; the 150hp diesel starts at £30,750 in Super trim, against £30,270 for a 320d Sport and £29,775 for a Jaguar XE 2.0d SE. The lower powered diesel is also offered in Tecnica spec, which brings a rear-view camera, a driver assistance pack and power seats. It costs £30,995.

The 180hp diesel carries a £1,200 premium over the 150hp car, making the Super £31,950; a Tecnica is £32,195. The more powerful diesel is also offered as a Speciale too, with additional equipment over the Tecnica including 18-inch 'Sport' alloy wheels, heated front seats and wheel, aluminium trim, leather seats and different bumpers. It costs £34,150. For point of reference, a 320d M Sport is £32,770, a C250d Sport is £34,825 (with an automatic) and a 190hp 2.0 TDI S Line A4 £32,900.

A lot of numbers to deal with there, but the Giulia appears class competitive so far. Remember that there won't be a manual in UK cars at all, with every model getting the eight-speed auto as standard. Buyers will have 13 colours to choose from at least, with the car officially going on sale later this year. Could the Giulia really be the car to pose a genuine Italian threat to the Germans again?

[Ursicles]

Pricing above the current german clan ... seems they have shot themselves in the foot before they have even begun!

Undercutting them means lower BIK etc, but £2k above... means i can spec my 320d with a lot more toys and come in at the same money.

Looks lovely though.

[craigjm]

It appears that you cant get the top two specs (QV aside) with the petrol engine either. Thats odd.

[IanCress]

Nobody actually buys cars like these brand new. PCP and lease deals are what will make or break it. I imagine they may be able to rival the deals on the Jag XE, but won't get close to the 320d.

[TNH]

Sounds brave/ stupid pricing them above the equivalent German rivals.

Especially as it sounds like it is down on power compared to them like for like? ie the 150hp diesel is a rival for a 318d not a 320d.

[anonymous-user]

How many dealers are there?

[kambites]

Does anyone know what proportion of cars in this class are BiK leases vs personal finance/HP/purchase?

[Jimmy Recard]

TNH said:

Sounds brave/ stupid pricing them above the equivalent German rivals.

Especially as it sounds like it is down on power compared to them like for like? ie the 150hp diesel is a rival for a 318d not a 320d.

The pricing takes into account that the Alfa Romeo has an automatic gearbox. The price there for the rivals is the price of them with a manual gearbox, I think.

[TNH]

Jimmy Recard said:

The pricing takes into account that the Alfa Romeo has an automatic gearbox. The price there for the rivals is the price of them with a manual gearbox, I think.

That would make more sense.

Thanks

[craigjm]

and yet with typical sloppiness they still only have the QV on the configurator

[Ozzie Osmond]

If ever two words should never appear in the same sentence they are "Alfa" and "Diesel"!

Mind you, same applies at Porsche...

[Wills2]

I think the have a long road ahead of them, they haven't played in the 3 series/A4/C-class/XE market for a while so they're going to have to get on to those CC user chooser lists and offer some great PCP deals to shift people away from what they know.

But a little bit of different is always welcome, can't help but think they need a 330/5d competitor as well or a petrol hybrid with 250-300hp

Edited by Wills2 on Monday 8th August 11:41

[ZesPak]

Ozzie Osmond said:

If ever two words should never appear in the same sentence they are "Alfa" and "Diesel"!

Mind you, same applies at Porsche...

Not to forget Maserati and Jaguar.

That said, if they want to shift volumes, that's what they need.

As said, the pricing takes into account the auto box. Is the transmission the 8 speed ZF used by a lot of cars? I've got one in the XF and I think it's a brilliant transmission.

[Vitorio]

Ozzie Osmond said:

If ever two words should never appear in the same sentence they are "Alfa" and "Diesel"!

Mind you, same applies at Porsche...

While i kind of agree, its nice that those of us who want an alfa yet do big miles can have one. And while im not entirely up to speed on current affairs, the JTD(m) was pretty much one of the best diesel engines from the previous decade.

[Itsallicanafford]

Vitorio said:

While i kind of agree, its nice that those of us who want an alfa yet do big miles can have one. And while im not entirely up to speed on current affairs, the JTD(m) was pretty much one of the best diesel engines from the previous decade.

well sort of, but my GT's JTD engine snapped its cambelt at 70K and 4 years old (serviced on the button) but that's only my experience.


Thing is with Alfa is what are the dealers like? They were pretty shoddy back then (2004). its got to be a big factor as you are going to have an ongoing relationship with them (not a dig at Alfa, all cars need servicing etc). Lexus, although never mentioned in these discussions, are pretty faultless in my experience and this was certainly a factor in my purchase of an IS over an A4, 3 series etc

[Triumph Man]

Jimmy Recard said:

TNH said:

Sounds brave/ stupid pricing them above the equivalent German rivals.

Especially as it sounds like it is down on power compared to them like for like? ie the 150hp diesel is a rival for a 318d not a 320d.

The pricing takes into account that the Alfa Romeo has an automatic gearbox. The price there for the rivals is the price of them with a manual gearbox, I think.

What? Can you not have a proper box with the Alfa?

[Jimmy Recard]

Triumph Man said:

What? Can you not have a proper box with the Alfa?

According to the article, not in the UK

[ZesPak]

I echo the statement above, dealer network is important with these cars. You don't go driving 50km twice a year to service it.
I had bad experiences with the alfa and BMW dealers around the corner, while the Mercedes and Jaguar dealers are pretty good.
It's a big part of the general experience, especially if you're doing a lot of miles.

[craigjm]

Alfa's are shoved into the corner of Fiat dealers in central london

[davebem]

I must admit, I thought the earlier reports of lack of manual were for the QF only. I dont mind an auto, but dont want to end up in a position where driving a manual seems like a chore because Im used to an auto, does that make sense?

I'd take a monte blue 2.0 petrol with sunroof and leather to replace my 159 though. The website is buggy, on the main configurator page it only has the QF, but when you drill back through the site to the Giula page, you can configure colour, wheels and interior of the base models from there.

[robemcdonald]

Prices date a premium over the establishment? What does that premium get you? More equipment? Not really. More power? No. A better dealer experience? Not unless thing between now and launch. This is going to have to be a hell of a drive to make sense.