RE: Prior Convictions: Urus looming

RE: Prior Convictions: Urus looming

Friday 24th November 2017

Prior Convictions: Urus looming

Lamborghini has been industrially previewing its new SUV, which is apparently attempting to be all things to all men



Lamborghini has released some more details of its upcoming Urus SUV. (Along with an undisguised infotainment image it probably wasn't intending to reveal.)


In a series of new videos, available below, a still-disguised Urus can be seen driving on various terrains after flicking through some of its different drive modes, which are Strada, Sport, Corsa, Sabbia, Terra and Neve. (Or Street, Sport, Race, Sand, Dirt/Gravel/Land or something, and Snow.)

Lamborghini says the new Urus will be 'the most versatile Lamborghini for everyday driving in a range of environments'. Which, no, I don't think is particularly easy to understand, either - but I think means: it's rather capable, everywhere.

It's based on the same MLB evo platform as the Audi Q7, Bentley Bentayga and Porsche Panamera, sensibly, I suppose, because what with Lamborghini being a member of VW Group, what else would it be?


The 4wd system, according to reports, can and will put most of its power towards the rear, most of the time, but it can also shuffle most of it forwards, as the big - 2.3 tonne, or thereabouts - Lamborghini tries to make the most of whatever grip you have.

Which is where things will get interesting. Bentley tried to give the Bentayga one of the hardest briefs in the motor industry: be a capable off-roader that's able to tow a big weight one minute, and be a luxury car - and lightly sporting with it - not even at the next minute, but at precisely the same time.

It's possible that Lamborghini is asking more of this car again. Some of the luxury will inevitably go - hence the kerb weight should be lighter than the Bentley's, which will help things, I'm sure - but the track performance will, no question, be turned up.


And so the same compromises and demands will remain because, as an engineer who's himself currently developing a luxury, sporting SUV told me the other day, in true Scotty fashion, that's physics. So the Urus gets the 48v active anti-roll bar system you'll find in Audi's SQ7 and the Bentley Bentayga, which can slacken off the anti-roll bars in a straight line or off-road, to give greater wheel travel and whatever comfort 21-23-inch wheels deign to give you, or stiffen up if you're inclined to give this car a workout. It'll have air springs, and adaptive dampers too.

The Urus also gets a twin-turbocharged 4.0 V8 petrol engine, because, it says, big SUVs suit turbo engines but also more likely because that platform was never meant to house Lamborghini's naturally-aspirated V10 or V12 - sadly, but inevitably. Anyway, it'll make around 650hp, by all accounts.


But the physics issue will never go away. For going off-road you want a tall ground clearance, good approach angles, articulate suspension and serious tyres. Everything on top of that helps, but them's the basics. For going around a race track you want low mass, low height, stiff suspension and minimal roll.

Which is where I'm torn. In a way, I don't feel that I should like a car that tries to do both of these things to such high levels, because ultimately, it's absurd, isn't it? These things are the absolute extreme ends of the automotive spectrum. Why make a 2.3-tonne car and make it drive a) up a sand dune and yet also b) around a race track? The same tyres aren't suitable for both. The same body height isn't suitable for both.

And why the heck would you want car that can do all of those things, anyway? It'll never be as good as anything that's designed to do each one even half properly. It's a patently, blatantly, shamelessly ridiculous and, ultimately, completely pointless idea. I prefer the Audi SQ7 to the Bentley Bentayga for precisely that reason: it's designed to do fewer things, and therefore feels better at those it's set up for.

And yet, here I am, at the same time, thinking: well, why the hell not?

 

 

 

 

 

[Spyshots: SB Medien]

Author
Discussion

PhantomPH

Original Poster:

2,967 posts

156 months

Friday 24th November 2017
quotequote all
Gonna cost a fortune....and look outrageous! Love it. biggrin

SmartVenom

401 posts

100 months

Friday 24th November 2017
quotequote all
This just makes me want to cry. True car fans should organise one of those mass screams like ty did against trump. Pointless, but might just make us feel better. Now off to look at pictures of a red countach to make me feel better.

Turbobanana

1,009 posts

132 months

Friday 24th November 2017
quotequote all
The thing is though, is it REALLY necessary to be able to do all that you describe? Do owners of (insert prestige SUV here) ACTUALLY want to go off road and round the 'Ring in them, or do manufacturers just think they do?

My belief, and I'm happy to be proved wrong, is that the vast majority want a big, impressive "look-at-me" kind of a car with a prestige badge on it. And, let's face it, if you can have one with a Lamborghini, Maserati or Bentley badge on then that's as "prestige" as any road car is likely to get (other brands are available).

The proof seems to be in how many DON'T have towbars fitted, or run 20"+ wheels and road tyres.

If I was in this rarefied, £100,000+ market I wouldn't care less about off road or track ability: if I did I'd by a proper 4x4 / track car.

Quickmoose

3,729 posts

54 months

Friday 24th November 2017
quotequote all
They want the image that it portrays and the obvious status of people knowing how much they have spent getting that image...

The same way people spend shedloads for a car that'll do over 200mph....and have the quality of ride of an S class...with all mod-tech stuff with aircon and leather....
If you like extreme hyper cars you won't care how much it costs
If you like extreme SUVs same applies...
I think...

PhantomPH

Original Poster:

2,967 posts

156 months

Friday 24th November 2017
quotequote all
Turbobanana said:
The thing is though, is it REALLY necessary to be able to do all that you describe? Do owners of (insert prestige SUV here) ACTUALLY want to go off road and round the 'Ring in them, or do manufacturers just think they do?
Do owners of [insert prestige sportscar here] ACTUALLY want to go 200mph+ and round the ring in them or do manufacturers just think they do?


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Ninja59

1,556 posts

43 months

Friday 24th November 2017
quotequote all
Sorry it is already ruined without having at least a V10, but more so V12.

It is just going to be another VAG product where the 4.0 V8 pops up again (not that it is a bad engine, but is just nothing special considering this is a Lambo). Even if they say otherwise how can engine have exactly the same capacity and setup, coincidence? Bo**ocks.

Also I think the Urus struggles with the very same issue as Cayenne in that it tries to integrate the design elements of its sister cars in the range and just looks frankly odd.

Lambo FirstBlood

627 posts

110 months

Friday 24th November 2017
quotequote all
I saw the first unveiling of this 5 years ago along with a number of other Lamborghini owners.

If think you’re right, no one needs a car that goes 200mph round the ring and will green lane/go over sand dunes. In fact I’m not sure anyone even wants a car that does all that let alone needs it.

Lamborghini like all almost every other brand of super car, realises that a good number of their customers have other cars that they use more frequently than their Hurracans or their Aventadors. I reckon most of those people’s daily driver is a very expensive SUV. Lambo probably agree and would rather those customers bought one with a bull on the front than a Range Rover SVR/SVA, Bentayga, Cayenne Turbo S etc.

They’ll sell loads IMHO.

Fetchez la vache

5,060 posts

145 months

Friday 24th November 2017
quotequote all
Ninja59 said:
Sorry it is already ruined without having at least a V10, but more so V12.
This is the crux of it for me. In the way that the Huracan may not be as technically accomplished as some of it's peers, but is forgivable (to me at least) because of it's V10 drama.

If Lamborghini wanted to trade on its 4x4 "history" in the LM002 they should have given it a dramatic engine - at least the LM002 had the countach engine in it. This will always be an "imagine it with a v10" car for me.

Lambo FirstBlood said:
They’ll sell loads IMHO.
Shed loads.

ZOLLAR

19,305 posts

104 months

Friday 24th November 2017
quotequote all
Turbobanana said:
The thing is though, is it REALLY necessary to be able to do all that you describe? Do owners of (insert prestige SUV here) ACTUALLY want to go off road and round the 'Ring in them, or do manufacturers just think they do?
I always mention the watches when this is discussed, my watch will stay working/pressurised down to 300M whilst remaining super accurate and is an automatic movement.

But it's completely irrelevant as the most water it comes into contact is washing my hands and I'm usually late so it doesn't matter how accurate it is.

Yet it looks good and it's nice to know it can do those things smile


Personally I hope Lamborghini do a limited mad run in the future and manage to fit in the V12, that would be great!

Big GT

421 posts

23 months

Friday 24th November 2017
quotequote all
Turbobanana said:
The thing is though, is it REALLY necessary to be able to do all that you describe? Do owners of (insert prestige SUV here) ACTUALLY want to go off road and round the 'Ring in them, or do manufacturers just think they do?

.
Correct few owners will ever do these things. Its the fact it can. So owner pretend they can.

Also if a car is designed to go 200mph, you know it will be very good at 70mph.


IanCress

4,202 posts

97 months

Friday 24th November 2017
quotequote all
Big GT said:
Also if a car is designed to go 200mph, you know it will be very good dull at 70mph.

AmosMoses

2,906 posts

96 months

Friday 24th November 2017
quotequote all
Shame about the V10 frown Will be bloody spectacular though.

Bencolem

426 posts

170 months

Friday 24th November 2017
quotequote all
I find it incredible that VAG group can platform share on a £150,000 model the way they have with Audi/VW/Seat/Skoda on a £15,000 hatchback.

It’s almost contemptuous that they think customers are happy to have the same chassis, suspension, engine, gearbox etc just packaged in different body styles with different states of tune at this end of the market.

Clearly they’re correct though - just leaves me worrying that Lamborghini therefore become the Seat brand of large SUV...

Dr G

13,174 posts

173 months

Friday 24th November 2017
quotequote all
Pleasingly obnoxious.

I realise the marketing team would never allow it more power than the top V12 car but a really, really silly version (800BHP?) would ice that cake nicely smile

M1C

1,035 posts

42 months

Friday 24th November 2017
quotequote all
Fabulous.

eldar

11,611 posts

127 months

Friday 24th November 2017
quotequote all
The name, Urus. Sounds rather like a genital infection!

Quickmoose

3,729 posts

54 months

Friday 24th November 2017
quotequote all
It will look dramatic and attention grabbing
it will have engine/exhaust modes to annoy and excite the public in equal measure
It's a VAG product in a dress and those that don't care about the lack of depth of experience will buy it in their droves.
Will it have any oily bits made in Italy? or is it literally a Seat/Skoda/VW/Audi/Porsche/Bentley.....

NJ72

123 posts

29 months

Friday 24th November 2017
quotequote all
£5 says 99.999% of the Urus' (Urui? Uri? Uruseses?) that are sold will never see any more than a bit of grass on a verge as the barge down a little country lane expecting other motorists to kindly get out of their way.

Perhaps that is the cynic in me, but the fact that it 'can' offroad and 'can' drive around a track is all marketing hyperbole. It will almost certainly never do those things, in the same way most Range Rovers are used to ferry neon orange people from place to place in our fair capital.

Pointless marketing rubbish to eek a little more profit out of the same platform that they've developed.

Looks daft, premise is daft and most certainly shouldn't be built.


NJ72

123 posts

29 months

Friday 24th November 2017
quotequote all
ZOLLAR said:
I always mention the watches when this is discussed, my watch will stay working/pressurised down to 300M whilst remaining super accurate and is an automatic movement.

But it's completely irrelevant as the most water it comes into contact is washing my hands and I'm usually late so it doesn't matter how accurate it is.

Yet it looks good and it's nice to know it can do those things smile


Personally I hope Lamborghini do a limited mad run in the future and manage to fit in the V12, that would be great!
The difference is, your fancy watch isn't just a Seiko with a Rolex badge on it...

PhantomPH

Original Poster:

2,967 posts

156 months

Friday 24th November 2017
quotequote all
IanCress said:
Big GT said:
Also if a car is designed to go 200mph, you know it will be very good dull at 70mph.
Ha ha. biggrin (That's a joke edit, right?? Nobody with half a brain actually thinks that, surely?)