PH Footnote: Aston's new factory takes shape
St Athan will be the Welsh bedrock on which Aston's future profitability is built
If all goes well, the new factory will begin producing the DBX next year - a crossover model at the very heart of Aston's ambitious expansion plans. The scale of the new facility exemplifies the boldness of its best intentions: the site will become the firm's third manufacturing plant alongside Gaydon and Newport Pagnell, and will create up to 750 jobs initially (for which it has had 3,000 applications).
It can't have hurt either that the new factory is only two and a half hours from Gaydon. Aston has admitted that in the course of launching seven new models, some activities will inevitably overlap - and it's rather cheaper to ship stuff down the M5 than recreate the tooling from scratch. Certain elements will eventually be travelling in the other direction, too, thanks to the establishment of engineering centre at St Athan that will deal specifically with electrification.
Andy Palmer, Aston's energetic CEO, has also previously stated that he likes the idea of having "two competing plants" as it promotes internal competition. There's also the little matter of Britishness - a quintessential feature of how the brand is regarded globally.
Commenting on the news, Palmer said: "The St Athan facility is really starting to take shape. With the completion of this first phase, it is another milestone on our journey in Wales, and an important part of Aston Martin's Second Century Plan. Work is also well underway on phase two; the rest of the Aston Martin team and I are excited for when St Athan joins our Gaydon and Newport Pagnell facilities as a centre of hand-crafted manufacturing excellence."
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