RE: Lagonda Vision Concept: Geneva 2018

RE: Lagonda Vision Concept: Geneva 2018

Tuesday 6th March 2018

Lagonda Vision Concept: Geneva 2018

Aston Martin has finally relaunched Lagonda. The Vision? Radical, autonomous, luxury and electric



If you thought Aston Martin was being bold with latest Vantage and talk of a mid-engined model, well, you ain't seen nothing yet. Gaydon has saved arguably its most ambitious forward step for Geneva: the relaunching of Lagonda, the 114-year-old brand which it refers to as "a sleeping giant".

The carriage for this venerable marque? The Lagonda Vision Concept; a sweeping, daring and not precisely pretty show car which points to its standalone electric future. The aim? To compete with Rolls-Royce and Bentley in the luxury four-door, four-seat market - but in a forward-thinking way that has nothing to do with internal combustion or even an old-world notion of grandeur.


Bold? Certainly, and plainly Marek Reichman, Aston long-standing design boss, has been given carte blanche to 'go long' with the Vision Concept - a car which is expected to heavily influence a forthcoming saloon. That will be the first Lagonda-badged model, followed by the inevitable SUV-shaped alternative to the Rolls-Royce Cullinan and Bentley Bentayga.

It's obviously early days, but expect the architecture underpinning both models to be all-new - though likely based on the same bonded and riveted aluminium technology that Aston has made its own. For the powertrain and batteries, Aston will partner with an as yet unnamed Silicon Valley-based firm. (Place your bets on that one.) Expect the Lagonda to be powered in familiar style though - i.e. two electric motors driving all four wheels - with a range of 400 miles among the objectives.

An additional target is a full wireless recharge time of 15 minutes - an ambition which will almost certainly require solid-state batteries. Gaydon is also adamant that a production Lagonda would be built with the highest available level of autonomous driving baked in - meaning it will be a luxury car to sit in rather than drive.


As a result, the opportunities explored with the Vision Concept's design are intriguing. Reichman has virtually done away with a bonnet and is obviously unconcerned with fostering any link to Aston Martin's current styling conventions. Aerodynamic efficiency is the key criteria here, along with the kind of sculpted surfaces that are intended to distance Lagonda from its 'horse and cart' rivals.

The real sea change, though, is said to have occurred in the cabin, which was reputedly designed first (before having a body wrapped round it). The Lagonda's five-and-a-half metre length ought to mean exemplary legroom anyway but, with the wheelbase maximised by the EV-only configuration, Aston claims more legroom than you'd enjoy in an extended wheelbase Rolls-Royce Phantom.


Of course, you also get some classic show-concept conceits like front seats which swivel to face those in the back and rear doors which hinge from the roof. But with Reichman boldly claiming that 70-80 per cent of the car is destined for production and existing (presumably very good) Aston customers are already involved in the process, the Vision Concept is clearly meant to be about much more than merely Gaydon dipping its toe in unfamiliar waters.

When the razzmatazz of Geneva fades there will be many other questions to answer - some of them difficult and vexing, many of them about numbers and positioning and viability - but for now Aston is content for Lagonda to be back on the map. And with it pointing in the most audacious direction.

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Author
Discussion

loudlashadjuster

Original Poster:

3,390 posts

129 months

Tuesday 6th March 2018
quotequote all
What of the Taraf then? Surely that was the relaunch of the brand a few years ago.

loose cannon

5,463 posts

186 months

Tuesday 6th March 2018
quotequote all
Looks like a Lamborghini aventador has morphed with a Honda Civic with the interior from a talbot solara

Oz83

399 posts

84 months

Tuesday 6th March 2018
quotequote all
Interior shots borrowed from USS Enterprise Star Date 2375.28

Fetchez la vache

5,171 posts

159 months

Tuesday 6th March 2018
quotequote all
loose cannon said:
... interior from a talbot solara
Christ it's not that bad is it??

captain_cynic

5,073 posts

40 months

Tuesday 6th March 2018
quotequote all
Oz83 said:
Interior shots borrowed from USS Enterprise Star Date 2375.28
Captains Log, we've finished coating the interior with vulgar coloured velour and light up glossy panels.

It does really seem like a 80's version of what the future might look like.

Macboy

435 posts

150 months

Tuesday 6th March 2018
quotequote all
captain_cynic said:
It does really seem like a 80's version of what the future might look like.
This - exactly. I'm sure Citroen or Renault or Guigiaro must have done this exact car in the mid-80's in brown with orange detailing and an interior by Fiorucci.

Dynamic Space Wizard

663 posts

49 months

Tuesday 6th March 2018
quotequote all
Why didn't they just bring William Towns back to life and let him design it?

unpc

2,100 posts

158 months

Tuesday 6th March 2018
quotequote all
Looks like the pink panther car except it's in a different colour. Obs...


Cold

7,332 posts

35 months

Tuesday 6th March 2018
quotequote all
I had to look again, because at first glance I thought that was a chandelier hanging from the ceiling. Perhaps I just wanted it to be?


Roy m

72 posts

158 months

Tuesday 6th March 2018
quotequote all
Sorry but if that's the future I need a new interest!

MrScrot

69 posts

107 months

Tuesday 6th March 2018
quotequote all
Looks like the taxi from the end of Blade Runner 2049

ManOpener

4,574 posts

114 months

Tuesday 6th March 2018
quotequote all
I'd never really though about what a 2010s reimagining of a 1980s imagining of cars circa 2010 would look like.
Turns out I don't really like it.

Plug Life

978 posts

36 months

Tuesday 6th March 2018
quotequote all
Oz83 said:
Interior shots borrowed from USS Enterprise Star Date 2375.28
More like Space: 1999

M1C

1,148 posts

56 months

Tuesday 6th March 2018
quotequote all
I find this rather stunning!

It looks modern and retro at the same time....clever cues to the old 80's/90's model.

Me likey.

alpha channel

1,112 posts

107 months

Tuesday 6th March 2018
quotequote all
Plug Life said:
More like Space: 1999
I was thinking something close to UFO, exterior, with a touch of Demolition Man for the interior (dash, around what would ostensibly be the steering wheel).

RichB

42,187 posts

229 months

Tuesday 6th March 2018
quotequote all
M1C said:
I find this rather stunning!

It looks modern and retro at the same time....clever cues to the old 80's/90's model.

Me likey.
I agree, futuristic yet picking up on details of the mark from previous models, even down to using the Lagonda crossed diamond emblem on the door panels. Looks stunning from the outside and Andy Palmer has said the interior features British fabrics like wool, silk and tweed. I am sure you will be able to spec one with Bridge of Weir leather laugh

smilo996

1,496 posts

115 months

Tuesday 6th March 2018
quotequote all
That is pretty impressive.
I wonder if they will base it on Williams’ really impressive ev platform, given their previous tie up.
Looks amazing. Aston are on fire.

Bencolem

473 posts

184 months

Tuesday 6th March 2018
quotequote all
I’m impressed with the exterior styling - I can definitely see shades of the 70’s/80’s Lagonda saloon, particularly the rear end, merged with the modern interpretation of the AM front grille. Mad at Tesla that everyone thinks the future is now autonomous electric vehicles though.

The Vambo

3,752 posts

86 months

Tuesday 6th March 2018
quotequote all
I wouldn't say it looks like it but it really reminds me of a Renault Vel Satis, and that wasn't a pretty car.

rjfp1962

23 posts

18 months

Tuesday 6th March 2018
quotequote all
Used to use lots of Autoglym polishing these at Newport Pagnell in the 1990's!

What were they on when they brought this out!!