VW announces I.D. R Pikes Peak challenger
The manufacturer aims for hillclimb glory as Stateside sales struggle
The car you see here is the I.D. R Pikes Peak, an all-electric, all-wheel drive prototype racer. It heads to Colorado with two main objectives: to act as an ambassador for VW's electric tech - the marque plans to offer more than 20 fully-electric cars by 2025 - and to finally complete the job so nearly finished on the company's last visit to the Rockies.
Things will, VW hopes, be rather different this time. As the self-proclaimed first step towards "an intensification of the cooperation between Volkswagen R and Volkswagen Motorsport" the I.D. R will carry a great deal more than just its driver to the top of the mountain; the pride, expectation and ailing US reputation of the company resting on the electric future it heralds.
To make doubly sure of success, VW has employed the best man for the job, with 2014, '15 and '16 winner Romain Dumas taking the wheel for the 12.5-mile run - Rhys Millen's electric prototype class record of 8:57:13 surely also in his sights. There are no specific performance figures yet, but Millen's eO PP100 used a 50-kWh lithium-ion battery mated to seven electric motors to produce nearly 1,600hp and 1,858lb ft of torque. VW will need similarly mountain-moving momentum to claim its long-lost victory, and to turn its US fortunes around.
I thought the idea of pikes peak was to run something up the hill that looked like a wardrobe with lots of flaps stuck on it...
Not that they have a good name this side of the water, but it's a damn site worse over there... this will have to perform a miracle to turn anyone's ideas round.
I could be more eloquent but they don't deserve it.
Buyers of their cars have unknowingly been pumping high levels of extremely dangerous toxins into the atmosphere, whilst they had been led to believe that their cars were "clean" and that they'd made a responsible decision in buying a VW.
Mind you, I believe BMW and Fiat are guilty too, and probably every other major manufacturer.
Put them all together though, and what they're doing to the earths atmosphere is nothing compared to the food industry. Think of that whilst you're driving your Prius to McDonalds
As an aside, hardly anybody in the US had heard of Pikes Peak when I lived there so I'm doubtful of PR value in this.
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