Prior Convictions: Espada at 50
Lamborghini's four-seater was extraordinary even for 1968 - now its kind is almost unimaginable
The Lamborghini Espada is 50. Don't see many, do you? Which is not surprising; the internet reckons only a little over 1200 of them were made during a 10 year life cycle - just 10 a month.
Today, 1200 cars wouldn't be enough to keep the Urus production line going for four months. And yet back then this four-seat GT car lasted Lamborghini a decade.
Here's a short video about it, featuring Lamborghini's Head of Design at Centro Stile ('an innovative studio for our talented designers'), Mitja Borkert.
Always fascinating to hear a designer talk about the proportions of a car, but, well, not a straightforward conversation to listen to if you have the Urus and the, er, more controversial aspects of its design, at back of your mind.
"You can really see what Ferruccio Lamborghini wanted to do," says Borkert. "He wanted to be innovative, and the Espada is standing for something, for innovation, because such a car did not exist."
Um, yeah. Urus: not so much.
"For me it's a forecast of all these GT coupes, or four-seat coupes." Yup. Agreed. Like, sadly, even Ferrari looks like they might abandon in favour of a more utility/activity kind of vehicle.
"What can we learn from the car? For me what is very important is the lightweight look of the car, the sleek lines, the proportions, you know? On the Espada you can study perfect proportions."
Mitja, are you trying to impy something about the 2.2 tonne, VW Touareg-based SUV you've just launched?
"You have a really long but sleek roofline..." Right..."I like very much because you can see the position of the v12 engine in the front but when you see the car, it is so sleek and slim and lightweight looking..."
OK! Christ mate, enough already, you'll get yourself fired.
But by gum he's right. Won't you just look at the Espada? It is like nothing else then, and not like too much else since, thanks, surely, to the fact that there aren't millions of people who want their passengers to have to scramble into rear seats.
And I suppose that's why, now that people seem to have the sheer nerve and temerity to be running businesses actually like profit-making businesses, that the introduction of an SUV seems as inevitable as the dawning of the sun, and that the days of cars like the Espada - quirky, beautiful, useless cars like the Espada - will forever be a thing of the past. But I'm glad today's designers still love it.
The Lamborghini Espada is 50. Don't see many, do you? Which is not surprising; the internet reckons only a little over 1200 of them were made during a 10 year life cycle - just 10 a month.
Today, 1200 cars wouldn't be enough to keep the Urus production line going for four months.
Lamborghini will sell more of the Urus in 4 months than they did with the Espada in a decade.
You can't blame them for building what people want.
- is... A local farmer near me has a lovely new Lamborghini tractor
Between the Miura and the Espada, Lamborghini of the late 1960s and 1970s really rewrote beauty in supercar design.
Following the market is what the mass producers like Ford and Toyota and Porsche do.
Specialty companies like Lamborghini and Lotus and Land Rover and to a lesser degree Ferrari and Aston Martin and Bentley are the ones whose job is to push the market forward and to set trends rather than follow them. Their owners trade reliability and large dealer and service networks and a lot of extra money for the excitement of owning something that's a generation ahead of what they're next to at a traffic light.
With everybody following the trends nobody really innovates and there's little justification for not just buying a Toyota.
The Lamborghini Espada is 50. Don't see many, do you? Which is not surprising; the internet reckons only a little over 1200 of them were made during a 10 year life cycle - just 10 a month.
Today, 1200 cars wouldn't be enough to keep the Urus production line going for four months.
Lamborghini will sell more of the Urus in 4 months than they did with the Espada in a decade.
You can't blame them for building what people want.
The Lamborghini Espada is 50. Don't see many, do you? Which is not surprising; the internet reckons only a little over 1200 of them were made during a 10 year life cycle - just 10 a month.
Today, 1200 cars wouldn't be enough to keep the Urus production line going for four months.
Lamborghini will sell more of the Urus in 4 months than they did with the Espada in a decade.
You can't blame them for building what people want.
Based on an extended car platform to bring luxury and extra space to a great GT.
Last of the great 4 door V12 cars for crossing continents.
Just need to wait 40 years for people to recognise it as a great Aston, and great Car full stop
Based on an extended car platform to bring luxury and extra space to a great GT.
Last of the great 4 door V12 cars for crossing continents.
Just need to wait 40 years for people to recognise it as a great Aston, and great Car full stop
But how many £150 - £200k a year SUVs would Aston sell?
This is the problem facing manufacturers today - build a genuinely interesting car that no-one wants, or a bling-bling SUV that sells 9,000 units pre-launch as per Lamborghini?
I think companies like Pagani and Koenigsegg have a lot more in common with the company Lamborghini used to be. Heck, think of it in terms of a few enthusiasts making the cars they really want to make rather than what they think the market wants, and you realise new TR might not be too far off...
Following the market is what the mass producers like Ford and Toyota and Porsche do.
Specialty companies like Lamborghini and Lotus and Land Rover and to a lesser degree Ferrari and Aston Martin and Bentley are the ones whose job is to push the market forward and to set trends rather than follow them. Their owners trade reliability and large dealer and service networks and a lot of extra money for the excitement of owning something that's a generation ahead of what they're next to at a traffic light.
With everybody following the trends nobody really innovates and there's little justification for not just buying a Toyota.
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