RE: Prior Convictions: Life after the SUV

RE: Prior Convictions: Life after the SUV

Friday 15th June 2018

Prior Convictions: Life after the SUV

Don't assume that every manufacturer is placing all their eggs in the same basket...



Forgive me if I bring up two brands that - one or two feature models aside - don't usually make large blobs on the PH radar: Peugeot and Kia.

These days they're two ostensibly similar car companies, in that they sell cars in the mainstream, to people in the mainstream, and that they're both working on being perceived as a bit more exciting than that. It's a place they've come to from rather different ends.

Back in the day, when a five-model line up of saloons and hatchbacks and the odd coupe or convertible was the norm, a Peugeot, even a cooking version, was really entertaining to drive. It was desirable.

But Peugeot left that situation behind as it pursued fleet sales in shrinking market segments, and that's why an old 508 is worth less than 30% of its new value after about three years.


So trying to make you want one is a place Peugeot would like to find itself again, hence the introduction of SUVs and the promise, with the new 508, that not only is it good to drive, but that it won't be flogged out at massive discounts to lease companies. We'll see. But that's not why I mention it.

Kia, meanwhile, would like to get to the 'desirable' place for the first time. You'll remember used to be a budget brand: retail buyers, buying cheap, and getting a pretty dull shed with a long warranty. Well. Not only that any more. It has put the hard yards in making cars that are agreeable to drive, making really good decisions, and with cars like the Stinger, and the i30N from its sister company, Hyundai, it is continuing its upwards shift.

But here's why I mention the two companies together. Kia is going to continue to make crossovers, obviously, because it'd be daft not to. But it is also potentially eyeing up a really sleek wagon, alongside a more conventional, blockier estate car. It's a coupe-slash-fastback-slash-shooting-brake (or break, whatevs) or whatever you want to call it, and the concept, at least, looks very cool.


Kia is being quite discreet about it, but I'd like to think that they might actually build it. They sense a time, and it's likely one when emissions regulations get really tough to hit, when an SUV just has too much frontal area to easily hit stringent targets.

Peugeot hasn't quite got the product to show yet, but it certainly has the intent: it wants a sleek-backed variant of the 508, for example. "In the coming five years you'll see business fleets who have ten SUVs available," said Peugeot CEO Jean-Philippe Imparato this week, who perceives that, at such a time, the idea of picking a really classy fastback estate car will be quite the fashionable alternative. "We are trying to invent the after-SUV," he said. He knows it won't be today, or tomorrow, but "maybe five years' time".

Which matters why? It matters because compact SUVs and crossovers are generally grim, and because sleek estates look great, have a lower mass, lower centre of gravity, can have more power for the same emissions and is, therefore, generally more fun to drive. Praise be. That's why Kia and Peugeot aren't the only ones looking forward to a post-SUV time.

Author
Discussion

AC43

Original Poster:

11,483 posts

208 months

Friday 15th June 2018
quotequote all
"It matters because compact SUVs and crossovers are generally grim, and because sleek estates look great, have a lower mass, lower centre of gravity, can have more power for the same emissions and are, therefore, generally more fun to drive."

Amen to that.

vz-r_dave

3,469 posts

218 months

Friday 15th June 2018
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anonymous said:
[redacted]
Appreciate the Cadenza and K900 are not being sold in the UK but I would say these signal Kia's intent at tackling the premium market. As to how Kia are competing with the premium brands, its as simple as spec vs price point and of course the fantastic after sales services such as warranty.

Demonix

482 posts

212 months

Friday 15th June 2018
quotequote all
SUV's are seen as the safe solid option for the family, my nippers school drop off is populated by Mums in NIssan Qashqai's, Seat Ateca's , VW
Tiguan's / Skoda Yeti's mostly then the well heeled rock up in Disco's, Evoque, RR Sport or the odd X5, Q5, Macan or Cayenne.

The imperious driving position and the illusion of extra solidity and safety is obviously what sells these vehicles as driving dynamics and economy clearly aren't there strength.

I have a young family and had to get a practical Dad motor , sleeker, faster better looking german estate was the only option for me, An SUV is motoring death IMO.

The marketing is strong for the SUV sector and estates are out of fashion, which hopefully means the used estate market should have decent pickings when I come to replace the current wagon so there is an upside!


unpc

2,835 posts

213 months

Friday 15th June 2018
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anonymous said:
[redacted]
Quite. Brands without a USP will be gone before long. Citroen in the PSA group might survive as long as they keep it quirky but I see no future for Peugeot/Opel/Vauxhall unless they can find a unique offering for those.

Fastdruid

8,639 posts

152 months

Friday 15th June 2018
quotequote all
Demonix said:
I have a young family and had to get a practical Dad motor , sleeker, faster better looking german estate was the only option for me, An SUV is motoring death IMO.
Same (only not german).

Demonix said:
The marketing is strong for the SUV sector and estates are out of fashion, which hopefully means the used estate market should have decent pickings when I come to replace the current wagon so there is an upside!
Not just estates, the D segment, ie the classic "family" car is dead/dying. Trouble I find is that 99% of what remains is still dull with any driving enjoyment removed. Autoboxes, poor steering feel etc.

When the choice is dull anyway you may as well go with the crossover/SUV.

smilo996

2,783 posts

170 months

Friday 15th June 2018
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Spot on.
Problem is that those who like SUV's just cannot squeeze their oversized egos and sense of entitlement into a functional vehicle.

Helicopter123

8,831 posts

156 months

Friday 15th June 2018
quotequote all
smilo996 said:
Spot on.
Problem is that those who like SUV's just cannot squeeze their oversized egos and sense of entitlement into a functional vehicle.
That's a bit of a generalisation.

SUVs are a practical solution to family life in many cases.

Jon_S_Rally

3,403 posts

88 months

Friday 15th June 2018
quotequote all
I think the interesting point in this is the future of the SUV. There is no doubting its current popularity, but the big question for me is how long it will last, given the ever-increasing focus on efficiency. As governments get harder on vehicle emissions, will inherently inefficient (when compared to 'normal' cars) SUVs start to get penalised and go out of fashion? Also going to be influenced by the growth in EVs, as EV power might partially mask their lack of efficiency.

Fair play to the likes of Kia though. Having spent some time in North America over the last few years, they appear to be doing really well over there. You see them everywhere. They're certainly doing something right.

Helicopter123

8,831 posts

156 months

Friday 15th June 2018
quotequote all
Jon_S_Rally said:
I think the interesting point in this is the future of the SUV. There is no doubting its current popularity, but the big question for me is how long it will last, given the ever-increasing focus on efficiency. As governments get harder on vehicle emissions, will inherently inefficient (when compared to 'normal' cars) SUVs start to get penalised and go out of fashion? Also going to be influenced by the growth in EVs, as EV power might partially mask their lack of efficiency.

Fair play to the likes of Kia though. Having spent some time in North America over the last few years, they appear to be doing really well over there. You see them everywhere. They're certainly doing something right.
If you look at the US experience, the SUV is well-established.

I suspect we will see SUVs here grown bigger over time. The yanks have an entire class that sits above the likes of Q7/X5/RR in terms of size.

Do they still sell 'estate cars' in the US?

Re the efficiency angle this is interesting and I think may actually favour the SUV do to additional packaging options. Look at Tesla for example.

Fastdruid

8,639 posts

152 months

Friday 15th June 2018
quotequote all
Helicopter123 said:
Do they still sell 'estate cars' in the US?
I think in the US, "Station wagons" were pretty much obliterated by SUV's in the 90's but starting to make a comeback. eg http://autoweek.com/article/car-reviews/2018-buick...



greenarrow

3,587 posts

117 months

Friday 15th June 2018
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anonymous said:
[redacted]
But Peugeot is doing very well, maybe not in the brand conscious UK, but globally. It sold 2,119,845 cars in 2017, 10.4% up on 2016.

https://www.autocar.co.uk/car-news/industry/peugeo...

The latest Peugeot Sport 208 and 308 GTIs are close to class leading. This site even rates the PS 208GTI as its favourite hot hatch.

The current gen 5008 was voted number 1 in the Auto express Drivers survey poll this year. Its smaller 2008 model was the only car in the survey without a single reported fault.

I agree that for years they WERE mediocre, but I am not sure that's the case any more.

E65Ross

35,068 posts

212 months

Friday 15th June 2018
quotequote all
Demonix said:
The marketing is strong for the SUV sector and estates are out of fashion, which hopefully means the used estate market should have decent pickings when I come to replace the current wagon so there is an upside!
Not sure I understand what you mean with this. You've basically said SUVs are selling well and estates aren't, which means you should have decent pickings of 2nd hand estates in the future. But if estates are barely selling, how are you going to get decent pickings of what isn't there?

Fastdruid

8,639 posts

152 months

Friday 15th June 2018
quotequote all
greenarrow said:
I agree that for years they WERE mediocre, but I am not sure that's the case any more.
It takes people a long time to get over those kind of impressions (both positive and negative ones).

stongle

5,910 posts

162 months

Friday 15th June 2018
quotequote all
Fastdruid said:
Demonix said:
I have a young family and had to get a practical Dad motor , sleeker, faster better looking german estate was the only option for me, An SUV is motoring death IMO.
Same (only not german).

Demonix said:
The marketing is strong for the SUV sector and estates are out of fashion, which hopefully means the used estate market should have decent pickings when I come to replace the current wagon so there is an upside!
Not just estates, the D segment, ie the classic "family" car is dead/dying. Trouble I find is that 99% of what remains is still dull with any driving enjoyment removed. Autoboxes, poor steering feel etc.

When the choice is dull anyway you may as well go with the crossover/SUV.
If you live anywhere urban you can forget driving dynamics 99.9% of the time so becomes a question of economics. Been through the "premium" German estate route; but SUVs make ideal family transport. They are larger inside, less likely to kerb (the 20" diamond cut alloys); and in a straight line / motorways as fast if not faster than the average estate offering.

Shopping around means you can also get more kit and the manufacturer will wear the depreciation for you. Our 2017 Touareg is fully loaded and costs 170 quid a month less than the F31 330 I had before (I suppose the deals would be better on the F series now than when I got it). Yep, its wider than a oil tanker, and thirsty as - but they do make ideal family wagons.

The problem we have is what to replace it with. I'd look at another estate; but the RS6 / E63 leave me a bit cold and its totally pointless in London (and its still a tarty rep-mobile). The only viable options are another SUV or if I can push budget perhaps a Panamera Sport Tourismo.

BornRageFree

79 posts

72 months

Friday 15th June 2018
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E65Ross said:
Demonix said:
The marketing is strong for the SUV sector and estates are out of fashion, which hopefully means the used estate market should have decent pickings when I come to replace the current wagon so there is an upside!
Not sure I understand what you mean with this. You've basically said SUVs are selling well and estates aren't, which means you should have decent pickings of 2nd hand estates in the future. But if estates are barely selling, how are you going to get decent pickings of what isn't there?
I think what Demonix means is that with everyone moving OUT of traditional estates and IN to crossovers and SUVs, those estate are all now available second hand, and at decent prices, partially driven down by lack of demand.

Fastdruid

8,639 posts

152 months

Friday 15th June 2018
quotequote all
stongle said:
If you live anywhere urban you can forget driving dynamics 99.9% of the time so becomes a question of economics. Been through the "premium" German estate route; but SUVs make ideal family transport. They are larger inside, less likely to kerb (the 20" diamond cut alloys); and in a straight line / motorways as fast if not faster than the average estate offering.
I disagree. Ok so I live *on* the border of a city (the border goes round the back of the house on my road) and mostly work from home so rarely get stuck in commuting hell but every roundabout can either be fun or dull even in urban settings depending on the car.

Ok if you live in London where it's rammed day and night and you're never getting out of a traffic jam or manage to take a corner faster than 15mph due it may be different. Even then though, on the motorway the sliproads are fun on something that handles and there is entertainment to be had by full bore acceleration from restrictions. Encouraged at times by giggles and "again" from the back...

It's all what you make of it and if you don't care about that aspect of driving you're right, there is no point care about driving dynamics and may as well get an SUV. If you want to take a corner with any kind of pace or even a take a tight urban roundabout at quick (but still legal) pace then just no.


Salamura

522 posts

81 months

Friday 15th June 2018
quotequote all
I sincerely hope that estates and saloons make a comeback. The whole SUV fad is clearly not just about space, because MPVs offer better space and practicality. It's not about looks either, as most of them look quite bland and ungainly compared to a saloon / estate. Small SUVs make even less sense, and are just heavy hatchbacks.

I'm glad the likes of KIA and PSA are making interesting cars, and are providing more mainstream alternatives to a german whip.

Zetec-S

5,872 posts

93 months

Friday 15th June 2018
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anonymous said:
[redacted]
Definitely agree with this. People buy them because they are fashionable, they like a slightly raised driving position, and quite often it is the manufacturers main family car option (ie. Nissan). Nothing wrong with that. It does make me rolleyes when someone claims practicality as a reason. Surely an MPV offers more space and easier access?

Had to laugh when a woman at work bought a Qashqai, one of the reasons being "it'll be useful if it snows"...

Plug Life

978 posts

91 months

Friday 15th June 2018
quotequote all
Matt prior said:
It matters because compact SUVs and crossovers are generally grim, and because sleek estates look great, have a lower mass, lower centre of gravity, can have more power for the same emissions and are, therefore, generally more fun to drive.
BEV SUVs have low center of gravity, have more power with zero local emissions and spank the arses of other SUVs.

Fastdruid

8,639 posts

152 months

Friday 15th June 2018
quotequote all
Zetec-S said:
Had to laugh when a woman at work bought a Qashqai, one of the reasons being "it'll be useful if it snows"...
Our 6 MPS (with winters on) was useful when it snowed....plus fun for doing 4 wheel drifts in the snow filled car park.... the children in the back giggling and asking for more...

Oh, not *that* kind of useful. wink