Tuesday 14th August 2018

MSO reveals 'Track Theme' 720S

There's a 'Pacific Theme' too as Woking again shows off the Super Series scope for personalisation

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Supercar customisation is big business nowadays. After all, who wants to spend hundreds of thousands of pounds on a car that's just like your neighbour's? What began as some special paint and stitching now goes as far as bespoke specifications and even one-off builds because, as we all know, the millionaire customer is always right.

This latest pair of Super Series McLarens from MSO follows the 720S Velocity seen at last year's Geneva show, again with bespoke additions aimed at "enhancing different aspects of the McLaren supercar's core character". The Track Theme (white car) has been built at the request of a McLaren Manchester customer, while the Cerulean Blue Pacific Theme car is going to Glasgow.

The 720S Track Theme is painted Anniversary White - a nod to McLaren's F1 cars of the 80s - with hand painted accents in Tarroco Orange and Carbon Black. The external carbon has a satin finish, with the internal orange accenting switching to McLaren Orange. Note too the harness bar, 100 per cent titanium and suitable for six-point harnesses should the customer so desire.

The 720S Pacific Theme is a little more subdued and a lot more blue, the exterior featuring Estoril Blue for the darker body accents and Cobalt Blue-tinted carbon as well as the predominant Cerulean Blue body colour. Inside there's more blue (hopefully the name is making sense now, if it didn't already), with seats, stitching and steering wheel all highlighted.

Both cars come with dedication plaques to mark them out as unique, and fans of MSO will be able to see the 720S Velocity and the 570GT MSO Black Collection at Salon Prive and Blenheim Palace at their respective supercar events soon. McLaren describes these products as making an exceptional car "even more special", which kind of begs the question: what would your vision of a 720S look like, with MSO's "limitless bespoke possibilities"?

[Macboy]

Do I get to be the first to say that, despite the sheers exuberance and excitement that almost everyone who drives one feels about the 720s, the sheers weight of special edition, option packs and "nods to the past" that Mclaren launch and publicise makes me groan with despair. Are they attempting to rival Aston Martin and their "Andy Palmer has bowel movement in shape of Lagonda badge" PR-everything strategy. If Mclaren don't put out a new content-free press release each week do they cease to exist (like a tree falling in a forest making no noise when no one is around)?

[Krikkit]

Macboy said:

Do I get to be the first to say that, despite the sheers exuberance and excitement that almost everyone who drives one feels about the 720s, the sheers weight of special edition, option packs and "nods to the past" that Mclaren launch and publicise makes me groan with despair. Are they attempting to rival Aston Martin and their "Andy Palmer has bowel movement in shape of Lagonda badge" PR-everything strategy. If Mclaren don't put out a new content-free press release each week do they cease to exist (like a tree falling in a forest making no noise when no one is around)?

Agreed 100%, what a waste of breathing space it is now... Why can't they just sell great cars without trumpeting the st out of it?

[SpudLink]

Macboy said:

Do I get to be the first to say that, despite the sheers exuberance and excitement that almost everyone who drives one feels about the 720s, the sheers weight of special edition, option packs and "nods to the past" that Mclaren launch and publicise makes me groan with despair. Are they attempting to rival Aston Martin and their "Andy Palmer has bowel movement in shape of Lagonda badge" PR-everything strategy. If Mclaren don't put out a new content-free press release each week do they cease to exist (like a tree falling in a forest making no noise when no one is around)?

Quite possible, yes. Certainly in the minds of vacuous social media celebrities who may well be the target market for MSO.

[Active75]

Those vacuous social media "celebrities" are big juicy fish in the overflowing "celebrities" cash pond. You cannot blame McLaren for
throwing out the bait, can you?

It would be good if all our businesses had easy opportunities like this.

[Kenny Powers]

That white car looks absolutely fabulous!

I think these schemes are brilliant. It must be a thrilling experience - ordering, specifying and personally customising cars like this. Sadly, I very much doubt I’ll ever get the opportunity to indulge, but I’m not personally offended that other people are fortunate enough and/or successful enough to do so. Anyone who doesn’t like it can surely just buy a standard one?

[SpudLink]

I hope my previous ‘vacuous celebrities’ post didn’t come across as being jealous of people that can afford it. I’m not be a fan of celeb culture, but I have no problem with other people spending their money however they wish.

There was a ‘standard' 720 S at a trackday recently, and the owner is a genuinely nice bloke. It’s always nice to see him enjoying his latest McLaren on track, rather than storing it away as an investment, or posing outside Harrods.

[Kenny Powers]

anonymous said:

[redacted]

You’re probably right, but it’s their money. Personally I have no inclination to judge what people buy, and I definitely don’t presume to be the arbiter of how they should use what they bought. Race it, look at it, take pictures of it, live in it. Who cares so long as people are happy? That’s my outlook anyway. Others are free to disagree

[RamboLambo]

anonymous said:

[redacted]

A lot of launch spec cars were changed immediately when the owners could actually specify the options and customisation they wanted. This has largely contributed to the number on the market. If they have got the money to grab an early launch car and lose a shed load to then be able to spec another to their exact requirement then that's their prerogative. Personally I would of waited but someone will always want the latest and greatest at any cost

[redroadster]

Its normal at high end level bespoke certain add ons to feel better about yourself owning unique not sure if next person will want the first persons choice but who cares it biz

[E36GUY]

Macboy said:

Do I get to be the first to say that, despite the sheers exuberance and excitement that almost everyone who drives one feels about the 720s, the sheers weight of special edition, option packs and "nods to the past" that Mclaren launch and publicise makes me groan with despair. Are they attempting to rival Aston Martin and their "Andy Palmer has bowel movement in shape of Lagonda badge" PR-everything strategy. If Mclaren don't put out a new content-free press release each week do they cease to exist (like a tree falling in a forest making no noise when no one is around)?

Constant distraction from the disaster their F1 campaigns have been for the last few years.

[CyCy]

anonymous said:

[redacted]

See this is the fun part. On Monday I'm taking mine out on a 1000 mile road trip. Likely even more. I already have 2k on the clock. I bought mine with 50 miles on the clock. Loved the spec, couldn't say no, but I certainly didn't spec it new. It's a pity it kinda sat there for 6 months with 50 miles on it only. I liken it to taking in an unloved animal, and giving it a good home. Where it was once locked in a cage, I've let it out to play!

[anonymous-user]

CyCy said:

See this is the fun part. On Monday I'm taking mine out on a 1000 mile road trip. Likely even more. I already have 2k on the clock. I bought mine with 50 miles on the clock. Loved the spec, couldn't say no, but I certainly didn't spec it new. It's a pity it kinda sat there for 6 months with 50 miles on it only. I liken it to taking in an unloved animal, and giving it a good home. Where it was once locked in a cage, I've let it out to play!

Yep 8k miles in a year including 3000 around Europe in my Mac.

It’s what they are there for,

[millen]

Seems to me little different to folk spending £000's on the 'distinctive' wrist-watches advertised in posh car mags etc. After all, when did we last need a watch to tell the time, post-smartphone? I do wonder if the residual of these highly customised vehicles will be above or below their bog-standard cousins, though that's not going to be a concern to the typical buyer.

[RamboLambo]

E36GUY said:

Constant distraction from the disaster their F1 campaigns have been for the last few years.

Clearly they have currently spent the time and money developing their road cars to very good effect. Once this is on a stable footing and generating more profit the F1 will become more of a focus again.
They don't have a bottomless pit of money and are not supported by the government

[GranCab]

"Production" McLaren residuals are on a par with their F1 team's recent efforts ....

[cookie1600]

"Coming to an auction near you in 25 years time. A highly desirable, very, very rare, base specification supercar with no additional options or Special Project Division enhancements."

[WCZ]

cookie1600 said:

"Coming to an auction near you in 25 years time. A highly desirable, very, very rare, base specification supercar with no additional options or Special Project Division enhancements."

no one will care and no one cares about this car, there's no added extra appeal

[anonymous-user]

WCZ said:

cookie1600 said:

"Coming to an auction near you in 25 years time. A highly desirable, very, very rare, base specification supercar with no additional options or Special Project Division enhancements."

no one will care and no one cares about this car, there's no added extra appeal

I disagree. MSO 'enhancements' look like a load of blingy tat to me. When everyone else is trying too hard, maybe just being normal is cooler. Put me down for a poverty spec 675LT when they stop deprecating!

[Blink982]

Duplicate post.

[Blink982]

Duplicate post.

Edited by Blink982 on Thursday 16th August 07:06