£100k Supra, now £390k!
Following the buzz of the Mk5 Supra's reveal, this dealer thinks it can make an even larger fortune...
UPDATE - 16.01.2019
In the week that we welcomed the new Toyota Supra to the world, one Chicago dealer has decided it can make a quick buck - or rather, many bucks - by taking advantage of all the buzz and selling a certain immaculate Mk4 for half a million dollars.
Yes, this is the car we saw sold for an already astonishing £100k just a few weeks ago, ramped up so it's now being offered for over £110,000 more! Could this be evidence of surging Supra prices following the launch of the new car? Erm, no, probably not.
More likely, this is Chicago Northside Toyota hoping to draw as many eyes to its website and dealership to ride the wave of excitement following the Mk5 model's arrival. It's certainly worked. But given that there's a decent enough Supra on sale on PH of a fifteenth of the price, it's a bit pie in the sky.
ORIGINAL STORY - 04.01.2019
Low mileage, impeccably maintained dream cars of the 90s and 2000s selling for lots of money isn't that new: see the £130k E39 M5 and £50k Integra Type R as prime examples. That said certain results are still surprising, and arguably none more so than this: a Mk4 Toyota Supra has sold in America for $121,000. At today's exchange rate that £95,000. Crumbs.
Predictably enough the Supra is an exquisite example of the A90 generation: registered in 1994, the manual car has covered just 7,000 miles in a quarter of a century. The interior, paint, wheels, every single aspect of the car in fact, is unmolested and totally standard. It's a targa top rather than a full coupe, which means it's one tick off the bingo card full house, but it still looks rather special.
Whether it looks good value, however, is a very different question. There's no doubt that Supra values have been climbing in recent years on both sides of the Atlantic, and a certain fervour will have been created with the A90 imminent. The appreciation of its contemporaries, cars like the Skyline GT-R and Honda NSX, should also be taken into account as well. Plus the fact that Supras for sale currently in the US are commanding big bucks. That makes the situation easier to explain perhaps, but still difficult to fully get your head around.
Still, the car has been bought, so somebody deemed it an appropriate sum of money and, similarly to the Evo featured on PH earlier this week, Supras like this one must be getting scarcer by the day. Those who have their hearts set on the very best examples of these Japanese icons will now have to pay more than ever for them, then. Bring on the £20k Almera GTI...
I suspect like many on here, £100k on a Supra sounds like a bit of a joke though and I'm not that much of a fan of these cars to think £20k would be reasonable.
On the flip side, if I had millions in the bank and collected cars. Obviously I'd have the super cars, hyper cars, classics etc. If I wanted the best example of a car I loved albeit a more ordinary one, I probably wouldn't flinch at paying a silly price.
Easily fixed, though. I would love a Mk4 Supra if I had the money and room to spare.
So it looks bad/mismatched but isn't a bad sign re originality.
Prices of all classics are based on what really? rarity, sentiment? I think it's nuts the price of this but equally so of loads of other classics/semi modern classics.
It's a dynamically better car than an E type and some of these are way north of this price, so e types are more, due to age, design, restoration costs, badge? To more on here I suspect the E type is a genuine classic and the Supra a little Jap tat in some ways but in the US I don't think Jaguar means as much marque wise? and the Japanese stuff has a wider appeal there......they may even be slightly less badge snobby?
Essentially when it gets to this point, you have either people believing they will always at least hold their value or as said they are wealthy enough to not care and just want the best/a very good one?
It's like a Van Gogh painting, if it made £4M 5 years ago, someone at auction will pay perhaps £5M knowing in another 5 years someone will pay £6M? When the worth is what really over a decent print? It's worth it because someone will pay it as the cliche goes.
What's a shame is that the value is now linked so heavily to the mileage it's unlikely to actually be enjoyed, more ornament/display thing than used car.
I for one don't see the logic in thinking that a 20+ year old now very much outdated Toyota, of which many were built and are still owned around the world, and of which numerous collection houses will have pristine examples to go a view if you so much desire, would sell for anything more than £20k ?
It would surely have been much more cost effective to have gathered the parts and hired a mechanic to assemble a fully working model than fork out over 100k USD ?
Alternatively , is the Toyota Supra a piece of collection 'art' ?
No, I don't think so. For any enthusiast its more or less worthless if your not going to be able to drive it.
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