RE: Urus boosts Lamborghini sales by 46 per cent

RE: Urus boosts Lamborghini sales by 46 per cent

Thursday 10th January

Urus boosts Lamborghini sales by 46 per cent

Demand for Lambo's 650hp SUV helped push volume up to 5,750 in 2018



The world's hunger for high performance SUVs shows no signs of slowing, even at the very top of the segment, as is evident in Lamborghini's just-published 2018 sales figures. The Italian company sold 5,750 cars last year, which is a rather impressive jump of 51 per cent on the year before, but a staggering 46 per cent of that growth came thanks to the Urus.

In fact, 1,761 of the 1,935 extra Lamborghinis sold last year were the big tall ones, and that came despite the Urus not actually arriving until almost halfway through the year. What will it do in 2019 with a full 12 months at its disposal? There can't be many brave enough to bet against it becoming the brand's overall bestseller. See Porsche for reference.


Of course, we should note that sales of the refreshed Aventador, now eight years old, remained consistent, growing from 1,173 to 1,209. While the four-year-old Huracan, which has just been facelifted for 2019, went from 2,642 in 2017 to 2,780. So really it was good news all round in Sant'Agata Bolognese.

All of Lambo's key markets saw growth as well, with numbers up by 69 per cent in Europe, the Middle East and Africa, 46 per cent in America and 30 per cent in the Asia Pacific region. The US remained Lamborghini's top market, accounting for 1,596 of sales, and interestingly it was Britain that had the next biggest order book, with 636 sales here in 2018. Conversely, China demanded just 342 Lambos, illustrating just how much untapped potential remains there for the company.


Lambo boss Stefano Domenicali said that the "quantum leap [in sales] proves the sustainability of product and commercial strategy". But even he couldn't deny the Urus's leading role in ensuring the brand's 2018 success, saying that "right from its sales start" the Urus "created enthusiastic market acceptance and broadened [the] customer base".

This does raise the question of how much is too much, however, with too many Lamborghinis hitting the road inevitably damaging the value of exclusivity for each customer. Then again, even if Lamborghini were to double its current volume, its cars would still represent a minuscule portion of new car sales. Either way, more cars mean more profits, which means more money to make fantastic models like the Huracan Performante. And surely that's a good thing for all of us, isn't it?

Author
Discussion

wab172uk

Original Poster:

1,146 posts

164 months

Thursday 10th January
quotequote all
If you build it, they will come.

Seems modern times are, the more expensive, the better it sells.

Still. If it keeps mad supercars coming, then all good. Don't like? Don't buy it.

deltashad

6,614 posts

134 months

Thursday 10th January
quotequote all
If you want to stay alive in the supercar game....

howardhughes

261 posts

141 months

Thursday 10th January
quotequote all
There are the haves and have nots. Just saying

RobDickinson

24,621 posts

191 months

Thursday 10th January
quotequote all
Rebadged Audi sells well shocker. Seems there is no end of tasteless wealthy people on the planet needing useless oversize and powered city toys.

dazwalsh

4,099 posts

78 months

Thursday 10th January
quotequote all
RobDickinson said:
Rebadged Audi sells well shocker. Seems there is no end of tasteless wealthy people on the planet needing useless oversize and powered city toys.
Haha jealous much?

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RobDickinson

24,621 posts

191 months

Thursday 10th January
quotequote all
dazwalsh said:
Haha jealous much?
I'm just gutted to see such a band end up in this position. Was always Lambo posters on my bedroom wall growing up. Miura would be my dream classic. Even a fair few modern lambos are stunners but this just destroys the brand for a cash grab.

Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.

Killboy

1,392 posts

139 months

Thursday 10th January
quotequote all
Interesting 2 threads on page one of General Gassing. hehe

Vee12V

756 posts

97 months

Thursday 10th January
quotequote all
Well, that's nothing to be proud of, now is it.

RobDickinson

24,621 posts

191 months

Thursday 10th January
quotequote all
RobDickinson said:
I'm just gutted to see such a band end up in this position. Was always Lambo posters on my bedroom wall growing up. Miura would be my dream classic. Even a fair few modern lambos are stunners but this just destroys the brand for a cash grab.

Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Counterpoint to my own post though, I'm never going to buy a new Lambo, and this is obviously what customers want..

redroadster

817 posts

169 months

Thursday 10th January
quotequote all
Mcclaren take note you can build something other than 2 seaters and not dilute brand ,its way forward to have a more complete range .

Galsia

1,897 posts

127 months

Thursday 10th January
quotequote all
A bit of a shame (I hate the LM002 too) but it was going to happen. As terrible as the tailor-made Ferraris are, I'm going to be depressed when they eventually release an SUV.

E65Ross

21,696 posts

149 months

Thursday 10th January
quotequote all
RobDickinson said:
RobDickinson said:
I'm just gutted to see such a band end up in this position. Was always Lambo posters on my bedroom wall growing up. Miura would be my dream classic. Even a fair few modern lambos are stunners but this just destroys the brand for a cash grab.

Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Counterpoint to my own post though, I'm never going to buy a new Lambo, and this is obviously what customers want..
Judging by your comment, you're clearly a very, very ignorant person when it comes to this.

Judging by what you're saying, every single person who has driven this, the Bentayga and Q8 must be totally wrong, because reading reviews from those who have driven it all say they drive remarkably different.

I don't recall seeing an Audi with the same suspension, engine setup, gearbox set up wheels, interior, body panels etc as this?

Yes, it's such shame to see Lambo like this. In the days from having a Muira or Diablo as poster cars..... The days when they were financially struggling and destined to be doomed..... Ah the good old days!

hucumber

249 posts

34 months

Thursday 10th January
quotequote all
Don't forget that Lamborghini used to make tractors, if anything it's the supercars that have diluted the brand laugh This car has done its job, it's bringing sales to a company which is the point. I don't like it at all and if I could afford one I'd never buy one, but it doesn't mean I wouldn't buy anything from Lamborghini just because it exists

HighwayStar

2,097 posts

81 months

Thursday 10th January
quotequote all
redroadster said:
Mcclaren take note you can build something other than 2 seaters and not dilute brand ,its way forward to have a more complete range .
But it’s not about a more complete range... it’s the cash grab to invest in the sports/supercars.
They fund themselves rather than passing the begging bowl to the mothership... of course it’s not as simple as that but if SUVs weren’t big business, they’d be no Urus.
Everyone is building them, they’ve virtually saved Peugeot. Ferrari are going there.
I do agree that Mclaren should offer more, front engines coupe, 4 seat GT. I don’t know about and SUV but clearly the custom is there.

Mackofthejungle

792 posts

132 months

Thursday 10th January
quotequote all
Doesn't really matter what the customer buys or wants - if Ferrari released a Golf rival it'd be the best selling car on the planet overnight and it'd make the company billions - it's what it ultimately does to the appeal of these great old brands that's sad in my opinion..

Now capitalism is what it is, and our make-believe economies need to grow to make our little world function in this way, but it's still a shame. I guess you just have to look to the next up and coming companies... But obviously they can never have the history of these old marques..

And having said that, Morgan will keep doing their proper sports cars, TVR will do whatever they do, Bristol will be back, Pagani exist and I can't see them ever wanting to scale up.. Koenigsegg are too young for me to really care where they go, but they'll have an SUV in the next 20 years for sure, assuming they survive..

Hey, life goes on, good for Lambo, their last real supercar was in the early 90s anyway!

J4CKO

26,089 posts

137 months

Thursday 10th January
quotequote all
I get sick of hearing how st modern cars are and how wonderful Muiras etc are, how much is about how good the car is and how much is tellign everyone what a connoisseur you are ?

Muira looks alright, its a good looking car but so is an Huracan, I prefer the new one so nerr.

Dont mind this, not a big SUV fan but its a hell of a piece of kit.


Helicopter123

4,893 posts

93 months

Thursday 10th January
quotequote all
Well done Lambo - car company builds a car its customers actually want to buy, fantastic.

Some will criticise, but it's wrong to dictate how others spend their cash. If you can afford one, but don't want one, just don't buy one.

s2000db

764 posts

90 months

Thursday 10th January
quotequote all
Mackofthejungle said:
Doesn't really matter what the customer buys or wants - if Ferrari released a Golf rival it'd be the best selling car on the planet overnight and it'd make the company billions - it's what it ultimately does to the appeal of these great old brands that's sad in my opinion.
Didn’t they do that with the Alfa Quadrifoglio, don’t think that made them billions?? wink

alfabadass

1,822 posts

136 months

Thursday 10th January
quotequote all
Every single 4x4 that a prestige maker has brought out has been lablled ugly on here and I've disagreed.

But fk me. That looks st.

BVB

559 posts

90 months

Thursday 10th January
quotequote all
Wow, the world's first SSUV is doing well for Lambo. Keep up the good work Sant Agata.