Urus boosts Lamborghini sales by 46 per cent
Demand for Lambo's 650hp SUV helped push volume up to 5,750 in 2018
The world's hunger for high performance SUVs shows no signs of slowing, even at the very top of the segment, as is evident in Lamborghini's just-published 2018 sales figures. The Italian company sold 5,750 cars last year, which is a rather impressive jump of 51 per cent on the year before, but a staggering 46 per cent of that growth came thanks to the Urus.
In fact, 1,761 of the 1,935 extra Lamborghinis sold last year were the big tall ones, and that came despite the Urus not actually arriving until almost halfway through the year. What will it do in 2019 with a full 12 months at its disposal? There can't be many brave enough to bet against it becoming the brand's overall bestseller. See Porsche for reference.
Of course, we should note that sales of the refreshed Aventador, now eight years old, remained consistent, growing from 1,173 to 1,209. While the four-year-old Huracan, which has just been facelifted for 2019, went from 2,642 in 2017 to 2,780. So really it was good news all round in Sant'Agata Bolognese.
All of Lambo's key markets saw growth as well, with numbers up by 69 per cent in Europe, the Middle East and Africa, 46 per cent in America and 30 per cent in the Asia Pacific region. The US remained Lamborghini's top market, accounting for 1,596 of sales, and interestingly it was Britain that had the next biggest order book, with 636 sales here in 2018. Conversely, China demanded just 342 Lambos, illustrating just how much untapped potential remains there for the company.
Lambo boss Stefano Domenicali said that the "quantum leap [in sales] proves the sustainability of product and commercial strategy". But even he couldn't deny the Urus's leading role in ensuring the brand's 2018 success, saying that "right from its sales start" the Urus "created enthusiastic market acceptance and broadened [the] customer base".
This does raise the question of how much is too much, however, with too many Lamborghinis hitting the road inevitably damaging the value of exclusivity for each customer. Then again, even if Lamborghini were to double its current volume, its cars would still represent a minuscule portion of new car sales. Either way, more cars mean more profits, which means more money to make fantastic models like the Huracan Performante. And surely that's a good thing for all of us, isn't it?
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Judging by what you're saying, every single person who has driven this, the Bentayga and Q8 must be totally wrong, because reading reviews from those who have driven it all say they drive remarkably different.
I don't recall seeing an Audi with the same suspension, engine setup, gearbox set up wheels, interior, body panels etc as this?
Yes, it's such shame to see Lambo like this. In the days from having a Muira or Diablo as poster cars..... The days when they were financially struggling and destined to be doomed..... Ah the good old days!
This car has done its job, it's bringing sales to a company which is the point. I don't like it at all and if I could afford one I'd never buy one, but it doesn't mean I wouldn't buy anything from Lamborghini just because it existsThey fund themselves rather than passing the begging bowl to the mothership... of course it’s not as simple as that but if SUVs weren’t big business, they’d be no Urus.
Everyone is building them, they’ve virtually saved Peugeot. Ferrari are going there.
I do agree that Mclaren should offer more, front engines coupe, 4 seat GT. I don’t know about and SUV but clearly the custom is there.
Now capitalism is what it is, and our make-believe economies need to grow to make our little world function in this way, but it's still a shame. I guess you just have to look to the next up and coming companies... But obviously they can never have the history of these old marques..
And having said that, Morgan will keep doing their proper sports cars, TVR will do whatever they do, Bristol will be back, Pagani exist and I can't see them ever wanting to scale up.. Koenigsegg are too young for me to really care where they go, but they'll have an SUV in the next 20 years for sure, assuming they survive..
Hey, life goes on, good for Lambo, their last real supercar was in the early 90s anyway!
t modern cars are and how wonderful Muiras etc are, how much is about how good the car is and how much is tellign everyone what a connoisseur you are ?Muira looks alright, its a good looking car but so is an Huracan, I prefer the new one so nerr.
Dont mind this, not a big SUV fan but its a hell of a piece of kit.
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