RE: Why the new i20 N is gunning for Fiesta ST

RE: Why the new i20 N is gunning for Fiesta ST

Friday 17th May 2019

Why the new i20 N is gunning for Fiesta ST

PH gets the inside track on why Hyundai feels especially confident about its next hot hatch



If the recent batch of i20 N spy pics didn’t stir your soul, then the conviction displayed by new head of development Tyrone Johnson - formerly chief engineer of the Focus RS - and head of design Thomas Buerkle might help. The brace of Hyundai execs explained to PH that its new small car would not simply copy the i30 N’s best traits, but instead seek to build on them in a bid to become the driver’s choice in the compact hot hatch segment. 

“We believe now more than ever that feedback, not outright performance, should be the priority in our N models,” said Johnson when pressed on what to expect on the next N car. “It’s about providing a product that can be driven with precision, that is above all else satisfying to drive,” he added, before pointing that the i30 N is just the starting point of this new philosophy.


A strong statement from someone who heads up Hyundai's Nurburgring test centre team. Of course, the i20 N will not be as powerful as that car, and will likely get a pepped-up version of Hyundai’s turbocharged 1.6-litre four-cylinder delivering around 200hp. But the smaller i20 platform – its wheelbase is 80mm shorter than the i30’s – ought to offer more potential for playfulness while saving a fair bit on the scales compared to the i30 N’s 1,400kg.

“The i20 N won’t just be a clone of the i30 N,” emphasised Buerkle. “It’ll have its own unique character and design. We’ll give it a unique personality to suit its size as we believe these two things should be complementary – so don’t expect a smaller i30 N!”


Buerkle alluded to even more youthful traits, suggesting that we might be given an i20 N that also likes to shout and crackle - but that above all else the entry N car will be engineered to handle sweetly and be exciting to drive. He said the priority is for the driver to “really feel the speed, be it with the noise or the way the car handles”.

“It’s all about the user experience and the enthusiasts are the main motivation,” he added, highlighting how the positive feedback from i30 N has given Hyundai more confidence to take it to the established players, despite being comparative newcomers. “We’re aiming for leadership in this class, not just to be a close follower.”


That inevitably means the i20 N will have the Fiesta ST to beat - but there’s also current Polo GTI and an upcoming new Renault Sport Clio to compete with. Spy shots of Hyundai’s test car show the i20 N will use the same Nurburgring-developed Pirelli P-Zeros as the i30 N, on 18-inch wheels. There are bigger brakes and a twin-exit exhaust system, but at this stage, there’s little else to give away what mechanical upgrades Hyundai will bring to bear. 

Buerkle explained that his team were working to craft an “individual design”, although the i20 is likely to get familiar N features, such as a rear diffuser and triangular centre brake light, as well as red detailing. Could Hyundai’s latest i20 rally car provide some inspiration? “I’ll take your idea on board”, Buerkle replied. Wide-arch WRC kit, anyone? Ford won’t be crossing its fingers.

Author
Discussion

RedXYC

Original Poster:

31 posts

159 months

Friday 17th May 2019
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Nice article and nice car. Looking forward to this hitting the dealers. I hope they do a 4x4 WRC ala Lancia Delta Intergrale special. A halo model should add even more credibility to the N brand.

Big Robbo

319 posts

146 months

Friday 17th May 2019
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Looking forward to seeing this wether it can tempt me out of my Fiesta ST who knows

Nickbrapp

5,277 posts

130 months

Friday 17th May 2019
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No doubt it will be great and sell a few, but doubt it will be enough to temp people out of the ST, it looks like a car your nan would drive

cat with a hat

1,484 posts

118 months

Friday 17th May 2019
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I'm sure it'll be a hoot to drive, just might take a while to convince 'brand sensitive' buyers

nuttywobbler

349 posts

62 months

Friday 17th May 2019
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If the production version ends up looking like that, they’ll struggle - regardless of how good it is to drive.

Visually, it looks rubbish, and certainly won’t tempt away Fiesta ST buyers I wouldn’t have thought.

James_33

545 posts

66 months

Friday 17th May 2019
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I think that if your some kind of purist of a certain brand for whatever reason, then your going to struggle to accept anything else regardless of how good it may be.

Jim the Sunderer

3,239 posts

182 months

Friday 17th May 2019
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If it comes with free embedded iron fillings in the bodywork like my wife's i30 they'll be onto a winner.

bobbo89

5,199 posts

145 months

Friday 17th May 2019
quotequote all
They've got a long way to go if they want to tempt people away from ST's. The 5 door thing doesn't work in this segment and it's a big mistake to think you can make it good enough for people to see past it. Renault made that mistake and sales of the Renaultsport Clio are proof of this. If it looks like a granny car that's just sat on some big diamond cut wheels it wont sell well!

It needs to be 3 door, designed and built like the old Clio 197's and 200's with obviously wider arches and possibly even have a bit of the crazy styling that the new Type R's have too.


Vee12V

1,332 posts

160 months

Friday 17th May 2019
quotequote all
Not with those looks.

kultsch88

123 posts

166 months

Friday 17th May 2019
quotequote all
bobbo89 said:
They've got a long way to go if they want to tempt people away from ST's. The 5 door thing doesn't work in this segment and it's a big mistake to think you can make it good enough for people to see past it. Renault made that mistake and sales of the Renaultsport Clio are proof of this. If it looks like a granny car that's just sat on some big diamond cut wheels it wont sell well!

It needs to be 3 door, designed and built like the old Clio 197's and 200's with obviously wider arches and possibly even have a bit of the crazy styling that the new Type R's have too.
did the newer RS Clio 200 T not outsell the old 200/197 variants?

Searching for used 2018+ Ford Fiesta ST2, there are 43 5-door and 59 3-door cars currently on AT - not a huge difference.

Yes correct, enthusiasts want 197/200 clones, but that's not what sells the car for the majority of people

I don't think the styling in this is final, and as per the article will likely have i30N inspired changes.

Tankrizzo

7,259 posts

193 months

Friday 17th May 2019
quotequote all
One thing that's always puzzled me about these PH articles - why do PH put a watermark on all the photos? They appear all over the web on Autocar etc (who don't watermark them). I thought you only watermarked them if you owned the photos/copyright, but these have clearly been sold to lots of firms by a photographer.

Frimley111R

15,623 posts

234 months

Friday 17th May 2019
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These are sort a sacrificial cars. They are good but lack the branding to go with them. How many i30N cars have you seen? They're a novelty now but it'll take many years before you can legitimately put their brands alongside ST, RS, GTI, etc. People in this market may buy for this novelty factor but once it dies off they will be back to the default choices.

Evercross

5,939 posts

64 months

Friday 17th May 2019
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Nickbrapp said:
No doubt it will be great and sell a few, but doubt it will be enough to temp people out of the ST, it looks like a car your nan would drive
With all due respect, what a stupid comment. It actually looks like the Fiesta from the back because Ford ditched the 'trademark' stacked lights of the previous model and effectively ripped off the styling of this version of the i20 (which came first).

Vee12V said:
Not with those looks.
Obviously a pre-production model from the makeshift wheelarch extensions. Not fair to comment.

The haters will always hate, but Hyundai and sister company KIA are the real reason the 'beloved of the boy racer' Honda brand is dying in the UK and Europe in general, and the Koreans have Ford of Europe next in their sights. If it hadn't been for the death of Sergio Marchionne they would probably already have subsumed FIAT-Chrysler.

Edited by Evercross on Friday 17th May 09:45

Court_S

12,899 posts

177 months

Friday 17th May 2019
quotequote all
nuttywobbler said:
If the production version ends up looking like that, they’ll struggle - regardless of how good it is to drive.

Visually, it looks rubbish, and certainly won’t tempt away Fiesta ST buyers I wouldn’t have thought.
Pretty sure that the production one won't have zip ties holding it together...;)

If they use similar design from the I30N, it'll be subtle but look different enough from the normal version. The biggest issue they face is preconceptions about the brand.

Jon_S_Rally

3,400 posts

88 months

Friday 17th May 2019
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I can't believe people are still complaining about the looks of an obvious test mule. The production car obviously isn't going to look like this, is it?

I'm really excited about this. I love the i30N and think the i20 could make the segment really interesting. The ST needs a proper rival, especially with Peugeot talking about no 208 GTI replacement. The Polo is a bit grown up and who knows what the next Clio will be like - will they be brave enough to admit they were wrong and offer a manual option?

It's going to be difficult to tempt people out of the Fiesta, but I hope this is successful. Dear Mr Johnson and Mr Buerkle, how about adding the body panels from an i20 R5? I'd buy one immediately!

kultsch88 said:
did the newer RS Clio 200 T not outsell the old 200/197 variants?

Searching for used 2018+ Ford Fiesta ST2, there are 43 5-door and 59 3-door cars currently on AT - not a huge difference.

Yes correct, enthusiasts want 197/200 clones, but that's not what sells the car for the majority of people

I don't think the styling in this is final, and as per the article will likely have i30N inspired changes.
Stop bringing common sense into these debates will you laugh

People really do need to get over the three-door thing. I'd be amazed if the next gen Fiesta is available as a three-door to be honest. Five-door makes much more sense for most people.

AmosMoses

4,041 posts

165 months

Friday 17th May 2019
quotequote all
If its as good as the I30N is it'll be a hoot!

bobbo89

5,199 posts

145 months

Friday 17th May 2019
quotequote all
kultsch88 said:
did the newer RS Clio 200 T not outsell the old 200/197 variants?

Searching for used 2018+ Ford Fiesta ST2, there are 43 5-door and 59 3-door cars currently on AT - not a huge difference.

Yes correct, enthusiasts want 197/200 clones, but that's not what sells the car for the majority of people

I don't think the styling in this is final, and as per the article will likely have i30N inspired changes.
Search for a used 2013-2017 ST-2 and you'll find 283 3-door and 1 5-door, yes, 1!

Then look at 2013 to 2017 RS Clio and you'll find a total of 64 for sale with just over 90 of the previous 197/200 for sale. Not seen any sales figures on the newer 200 compared to old but I know I barely see any round my way.

Enthusiasts are who will buy these cars and who Hyundai need to attract, I've you're out to buy a Hyundai I20 now you're not the kind of person who's bothered about speed!

RSTurboPaul

10,327 posts

258 months

Friday 17th May 2019
quotequote all
Frimley111R said:
These are sort a sacrificial cars. They are good but lack the branding to go with them. How many i30N cars have you seen? They're a novelty now but it'll take many years before you can legitimately put their brands alongside ST, RS, GTI, etc. People in this market may buy for this novelty factor but once it dies off they will be back to the default choices.
But perhaps the 'novelty' will seed and the brand will grow, meaning the 'early adopters' just get a slice of the goodness earlier?

I've seen a few i30Ns and I've always given them a knowing nod internally - one would hope that 'brand image' is not the thing that sells cars, but the sales of deathly-dull base-spec German 'premium' brands on sky-high PCP and PCH, so the owners/leasers have a 'badge', would seem to suggest people are obsessed with what other people think about them rather than what they actually think themselves.

I wish Hyundai all the best in their endeavours and hope they do extremely well. I am a million miles away from buying a new car but I hope that I will be able to afford one of the N vehicles secondhand at some point in the future.

Roger Irrelevant

2,927 posts

113 months

Friday 17th May 2019
quotequote all
bobbo89 said:
If it looks like a granny car that's just sat on some big diamond cut wheels it wont sell well!
I see loads of cars that look exactly like that every day though! I think the 3 door thing is another to add to the list of Things That Pistonheads Forum Members Say Will Really Affect Sales But Hardly Anybody Else (Particularly The Majority Of People That Actually Buy Performance Cars) Really Cares About. See also automatic gearboxes, weight and awd.

bobbo89

5,199 posts

145 months

Friday 17th May 2019
quotequote all
Roger Irrelevant said:
I see loads of cars that look exactly like that every day though! I think the 3 door thing is another to add to the list of Things That Pistonheads Forum Members Say Will Really Affect Sales But Hardly Anybody Else (Particularly The Majority Of People That Actually Buy Performance Cars) Really Cares About. See also automatic gearboxes, weight and awd.
You're thinking of the sector above with cars running 300bhp+. A little hot hatch with 200bhp doesn't need an auto box and AWD as it'd just numb the experience of driving it