Dodge and Ram set for UK return
200 Dodge and Ram models might be sold in Britain each year via a planned expansion of the UK dealer network
Dodge and Ram models could become a more common sight on UK roads if expansion plans for official FCA importer AGT Europe go ahead. The European importer is seeking to partner with British dealers who presently import American cars, pushing the annual import number up to 200 models and making it easier for UK buyers to get their hands on machines like the 797hp SRT Hellcat Redeye and 485hp R/T Scat Pack.
Currently, only a small handful of Dodge and Ram dealers exist in Britain, like David Boatwright, which is one of the latest to add products from the American brands to its stock list. But as reported by AM-Online, AGT believes there’s a significant portion of untapped demand for American-built metal, so it intends to add three of four more dealers to the UK supply stream.
AGT has form in this area as it already sells 20,000 cars per year on the continent, via a long list of specialist US car dealers. That would mean the anticipated UK expansion would represent a tiny portion of its total sales, but with British buyers so often going for high-spec and high-performance variants, the business model might yet prove significant. The firm believes wealthy entrepreneurs and business owners would be among its main customer demographic – and you'd imagine quite a few PHers, as well.
Giovanni De Luca, AGT Europe’s network development manager, told AM-Online that existing UK Jeep dealers stand out as strong potential first candidates for AGT’s plans, because “the tools and hardware [in the cars] are the same or very similar”. Indeed, the dealers have recently been buoyed by a strong boost in Jeep sales, following the new Wrangler’s introduction in 2018. According to JATO figures, Jeep sales grew by 56% last year with 166,500 European sales, placing it about 16,000 cars ahead of Land Rover.
Inspired? Search for a Dodge here and a Ram here.
I almost bought a Challenger Hellcat Widebody but the idea of LHD and tales of being unable to get the power down put me off. The TrackHawk is a glorious thing though, and low-key enough to blend in with all the other SUVs until you choose to floor it. And it can put every one of its 710hp down...even in less than ideal conditions!
They had no clue about getting the SVA conversion work done properly, it was budged at the Bristol import centre, and left the dealers to sort out how to get them tested and registered.
Oh, and no Boatwright aren't an official dealer. All their stuff is grey imports.
Not sure on current figures but its a bit galling when you see in the US a Ram is about £30-35k but same one over here is £50-60k. I get that the importers have to make money.
If I could get a new Ram for £30-40k Id be all over it but when I'm being asked for £50k+ its just too much for what is essentially a toy.
I don't know if things have changed in the dealer network since I left but When I was working at a Jeep dealer we had no problem getting parts and servicing Dodge models, even the rarer ones. When I had my Ram a few years later the Jeep dealer I used to work at still had no probs looking after it and were more helpful than the Importer I bought it from.
Not sure on current figures but its a bit galling when you see in the US a Ram is about £30-35k but same one over here is £50-60k. I get that the importers have to make money.
If I could get a new Ram for £30-40k Id be all over it but when I'm being asked for £50k+ its just too much for what is essentially a toy.
I don't know if things have changed in the dealer network since I left but When I was working at a Jeep dealer we had no problem getting parts and servicing Dodge models, even the rarer ones. When I had my Ram a few years later the Jeep dealer I used to work at still had no probs looking after it and were more helpful than the Importer I bought it from.
Not sure on current figures but its a bit galling when you see in the US a Ram is about £30-35k but same one over here is £50-60k. I get that the importers have to make money.
If I could get a new Ram for £30-40k Id be all over it but when I'm being asked for £50k+ its just too much for what is essentially a toy.
I don't know if things have changed in the dealer network since I left but When I was working at a Jeep dealer we had no problem getting parts and servicing Dodge models, even the rarer ones. When I had my Ram a few years later the Jeep dealer I used to work at still had no probs looking after it and were more helpful than the Importer I bought it from.
And lets not forget other car makers also build cars in the USA such as BMW and Mercedes and still ship them over to the UK to be sold.
And lets not forget other car makers also build cars in the USA such as BMW and Mercedes and still ship them over to the UK to be sold.
Not sure on current figures but its a bit galling when you see in the US a Ram is about £30-35k but same one over here is £50-60k. I get that the importers have to make money.
If I could get a new Ram for £30-40k Id be all over it but when I'm being asked for £50k+ its just too much for what is essentially a toy.
I don't know if things have changed in the dealer network since I left but When I was working at a Jeep dealer we had no problem getting parts and servicing Dodge models, even the rarer ones. When I had my Ram a few years later the Jeep dealer I used to work at still had no probs looking after it and were more helpful than the Importer I bought it from.
It’s a combination of US car prices being quoted before taxes, spec differences (US basic spec cars are really basic), import duty & VAT, plus shipping and any bespoke regulatory work required for local registration (fog light, yellow rear indicators, deflected beams, dual-scale speedo etc).
It’s how the “$60k” Corvette will be £80k by the time you get one registered in the U.K.
It would be cool if a UK-US trade deal should come about such that cars going either way across the Atlantic are more affordable.
Oh, and the US could honour UK waivers that allow low-volume sports cars, those with minimal safety engineering, to operate on US public roads. Export market for the new TVR Griffith sorted!
https://www.ramtrucks.com.au/
They start at about AU$120k though.
Old school V8 over farting 4 pots; not a hard choice.
Interesting times with Brexit.
Brexit... sorry, how / what?
Old school V8 over farting 4 pots; not a hard choice.
Interesting times with Brexit.
Brexit... sorry, how / what?
And inefficient where on Earth did you pluck that chestnut from
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