RE: Aston Martin Lagonda - Exclusive Pictures

RE: Aston Martin Lagonda - Exclusive Pictures

Thursday 9th April 2009

Aston Martin Lagonda - Exclusive Pictures

Luxury 'world car' program continues, despite controversial reception at Geneva


In spite of what might politely be termed the ‘mixed’ reaction to its unusual style, the Lagonda saloon concept revealed at Geneva will not be ‘going gently into that good night’.

Great outdoors? Lagonda in a new light
Great outdoors? Lagonda in a new light
As these exclusive PH pictures show, Aston has placed its new luxury concept in pride of place outside the VIP entrance to its Gaydon HQ. Happily that's the entrance PH gets to use, so we snapped a couple of pictures on a trip to the factory yesterday - our first images of the big Lagonda that show it in an outdoor environment and natural light.

So is it just us, or does the car look suddenly less controversial in the sunshine?

At the Geneva show, it seems that lack of floor space meant the big Lagonda had to be presented in a way that encouraged the use of close-up, wide-angle photography, and the resulting images flashed around the world certainly didn’t flatter the lines. Outside, and with the space to stand back, the Lagonda looks quite a different beast. Dare we say it’s even likeable?

Either way, according to the folks at Aston, work continues to move the car towards production. And contrary to erroneous media reports (repeated here, oops!) there isn’t another Lagonda concept due any time soon.

Apparently Aston continues to talk to Mercedes about a deal to build this car on Merc’s 4x4 GL platform, most likely at a third party establishment as a hoped for volume in the (very) low thousands would overwhelm the paint shop at Gaydon, among other things. Magna-Steyr in Austria could be one suitable production partner, although finding a company with spare capacity to build the new machine shouldn’t be difficult in the current economic climate.

It’s a mistake to view the car as a luxury SUV, in spite of its GL floorpan, as the roofline is exactly the same height as the Rolls-Royce Phantom. It’s not even designed to be good off-road, says Aston, but simply has a raised ride height necessary to cope with often poor road surfaces in those countries it's designed to target - China, South America, Russia and parts of Asia among others.

Although reviving the Lagonda brand seems a worthy venture in its own right, the project is mainly designed to assist Aston Martin become established in these far off places where currently the market for exotic sports machinery is just too small to support dealer operations of the required global brand standard. The hope is that a Lagonda network selling a slightly higher volume luxury saloon car could be self-sufficient, allowing the Aston sportscar range to be offered as icing on the cake.

The Lagonda on display at Aston HQ
The Lagonda on display at Aston HQ

Author
Discussion

Mr Beaumont

Original Poster:

392 posts

145 months

Wednesday 8th April 2009
quotequote all
Still ugly. I can't beleive how much money they must have wasted on designing that.

deevlash

10,442 posts

177 months

Wednesday 8th April 2009
quotequote all
Dr Bez: "get that monstrosity out of my sight!"
designer chap: "where?"
Dr Bez: "I dont care, bung it out the front or something, anything so I dont have to look at it right now, hopefully a bird will st on it, that might improve it"

Grant3

3,465 posts

195 months

Wednesday 8th April 2009
quotequote all
Aston design.. " We have done the beautiful stunning design thing & were still outsold by Porsche"

Aston sales.. "Yeh even the ugly Cayenne outsold the AMV8"

Aston Design... "Right two can play at that game" biggrin





That thing is uglier than an ugly thing that has just won the world's ugliest thing competition & then been hit with an ugly stick hurl ........ frankly & ironically it makes the Cayenne look like a design master piece.... but then again it made headlines wink

STASH1

192 posts

131 months

Thursday 9th April 2009
quotequote all
This looks like a radio control 8th scale off road nitro truck.these chelsea tractors are getting more outrageous by the minute

71tuscan

138 posts

122 months

Thursday 9th April 2009
quotequote all
This thing looks as if it fell out of the ugly tree and hit every branch of it on its way down.
I can't believe that somewhere in this world, there is a person who actually liked the 'design' enough to prototype it.
Pity it has the Lagonda-tag on it...
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xjr88

29 posts

126 months

Thursday 9th April 2009
quotequote all
Words cannot even begin to describe how painfully awful that monstrosity is.

Hairspray

6,222 posts

147 months

Thursday 9th April 2009
quotequote all
I really rather like that. I'd imagine that in black, it would be very tasty indeed.

deevlash

10,442 posts

177 months

Thursday 9th April 2009
quotequote all
I think its actually pregnant, hopefully it wont spawn another one!

drumm23

280 posts

152 months

Thursday 9th April 2009
quotequote all
That is absolutely atrocious, it would be a huge mistake by AM to press ahead with it regardless. Chalk it off as a lesson learned.

FestivAli

1,012 posts

178 months

Thursday 9th April 2009
quotequote all
Hairspray said:
I really rather like that. I'd imagine that in black, it would be very tasty indeed.
In other news, your name is Hairspray...

Just kidding. It's certainly improved by being a) silver and b) outside, but that windowline is far too contrived. Fussy for the sake of it, which is what's wrong with car design in general these days.

I want to hear from any Russian or Chinese or South African Phers and see how they think that would sit on the street out their way.

mikEsprit

709 posts

126 months

Thursday 9th April 2009
quotequote all
Lagondas are supposed to be ugly and unique so it's a bullseye.
Why the Chrysler 300 grill instead of an Aston grill, though? That makes no sense.

Edited by mikEsprit on Thursday 9th April 03:17

bimmmmer

119 posts

150 months

Thursday 9th April 2009
quotequote all
The scary thing is . . . someone will likely buy one when it goes on sale eek

Mark2008

134 posts

135 months

Thursday 9th April 2009
quotequote all
Looks like a cross between a BMW Z4, Porsche Cayenne, Chrysler 300 and a Renault Megane (shaking it's ass, except that the arse looks manly, and who the heck would want a car with a blokes arse!). Oh and the contents of my stomach that just came up looking at it.

Edited by Mark2008 on Thursday 9th April 03:42

FC3SCorey

103 posts

139 months

Thursday 9th April 2009
quotequote all
STASH1 said:
This looks like a radio control 8th scale off road nitro truck.these chelsea tractors are getting more outrageous by the minute
8th scale is large enough to have good detail.

This is just garbage.

Just-In

480 posts

165 months

Thursday 9th April 2009
quotequote all
That is eye achingly ugly. What were the designers thinking?

Galsia

1,917 posts

130 months

Thursday 9th April 2009
quotequote all
Thats even uglier than Aston's One-77. Still couldn't afford either though. smile

Rob.

17,381 posts

158 months

Thursday 9th April 2009
quotequote all
Was this the only reason PH were at Gaydon or did it just happen to be there, when someone was there for another reason?

scratchchin

XXXAngelXXX

1,605 posts

168 months

Thursday 9th April 2009
quotequote all
hmm i am the only one to like it ? This car will sell - first time i saw a Cayenne i thought it was an Audi A3 on steroids and the car sold well.......

Lets wait and see...... cool

hartley

700 posts

139 months

Thursday 9th April 2009
quotequote all
Looks more cohesive than previous shots but it is just a Cayenne ie ugly but aimed at the aging sports car driver who in the real world needs 4 seats but wants something different with an exclusive badge.

freedman

4,320 posts

147 months

Thursday 9th April 2009
quotequote all
Makes the Panamera look like a thing of beauty

A hideous creation