Thursday 4th February 2010

Video: Porsche's Glorious Motorsport Past

Porsche plays the heritage card with a pair of dribble-inducing TV ads

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Click large image below to see the video

Porsche's latest US TV ad for its new Panamera is quite a sight, featuring 50 models from its undoubtedly glorious past. The idea is to prove to doubters that the new super-saloon is indeed a thoroughbred Porsche - and you've got to say that the result is effective.

Check out the Porsche Panamera 'Family Tree' ad here

But Porsche's recent cinematic output includes an even more sparkling gem. This recent 'Roots in racing. Not posing' ad is a nostalgia-fest of Porsche racing images, and every vignette could be a whole ad in itself.

It really is a Porsche-phile's wet dream, though we note the conspicuous absence of the most recent parts of Porsche's motorsport heritage. Still at least that means it is blessedly free of any images of the Cayenne...

 

 

[scubadude]

Nice... surprised how keen they where to show sliding and spinning 911's I thought they disliked the widownmaker handling rumours? :-)

[motoroller]

"Our idea of detailing"

That one made me laugh!

[soad]

Superb video - drivers had some fun, that's for sure.
Some epic cars there too.

[Nightshade]

Nice video, it's well done. I can't see the Panamera outpacing 959s and GT1s though!

[soad]

Good example of a car wash too.

[robm3]

Yes very good, they've a great racing heritage.

[The Wookie]

scubadude said:

Nice... surprised how keen they where to show sliding and spinning 911's I thought they disliked the widownmaker handling rumours? :-)

With the (reasonably undeserved) reputation they've garnered for dullness, they might not be so bothered if it garners a bit of interest.

[SHare]

Obviously they couldn't find anything from recent years that wasn't posing

Edited by SHare on Thursday 4th February 12:36

[DeadMeat_UK]

This echoes why I chose a 911.

Edited by DeadMeat_UK on Thursday 4th February 15:19

[Mark34bn]

They should put this on TV to balance out the tedious Toyota ads.

[Luca Brasi]

Mark34bn said:

They should put this on TV to balance out the tedious Toyota ads.

amen to that

[Kamox]

SHare said:

Obviously they couldn't find anything from recent years that wasn't posing

I agree
But my Boxster really looks like that 708

[SimonSaid]

Perhaps the reason they didn't show more recent Porsches being driven like that was to make sure nobody thinks of the cars as 'widowmakers'. Its not such a problem doing it with cars they don't make anymore!

Edited by SimonSaid on Thursday 4th February 14:59

[zebedee]

Mark34bn said:

They should put this on TV to balance out the tedious Toyota ads.

Their new product recall led - slogan: The Car in Front is a Toyota, lets just hope the car behind isn't...

[ceriw]

zebedee said:

Mark34bn said:

They should put this on TV to balance out the tedious Toyota ads.

Their new product recall led - slogan: The Car in Front is a Toyota, lets just hope the car behind isn't...

good one;)

[lauda]

I'm not normally a sucker for advertising but that makes me want a Porsche. Badly!

[Johnpidge]

Very very good!

Is there a rekindling going on at Porsche now VW are in charge perhaps?????

[Beirut Taxi]

Can't make my mind up as to which is my favorite Porsche race car.

I do love the GT1 (any opportunity to post some pics!)

Edited by Beirut Taxi on Thursday 4th February 17:15

[LoudV8]

^^^^^ ...has to be in the Le Mans Mobil colours though.

[turbo-ww]

LoudV8 said:

^^^^^ ...has to be in the Le Mans Mobil colours though.

+1

I have a signed print of 2 of them starting down the mulsanne