Just in case there was any doubt, Jaguar is extremely serious about its electric ambitions; not only was it a relatively early adopter of Formula E, the I-Pace looks set to take the lessons learnt there into the mainstream.
Now Jaguar is taking its EV knowledge to the water. With a little help from Williams, Jaguar Vector Racing has set its sights on an electric powerboat world record. And, well, they wouldn't have made a video about an unsuccessful record attempt, so here we get to see the record run on video. We'll keep the speed a secret for now though; wouldn't want to spoil the surprise...
The record run took place at Coniston Water, an iconic location in the history of British boat speed runs. While we may be some way off matching Donald Campbell's incredible feats of nautical velocity, how far off can it realistically be? Answers on a postcard please...