Twisted decides the fate of its last 80 Defenders


Twisted Automotive went out on quite a limb when it paid £7.5m to secure 240 examples of the Defender's final production run in 2015. The move made obvious strategic sense given the firm's business model - but it still necessitated additional funding, and there was no cast-iron guarantee that the model's implausible popularity would continue in the years following its demise.

Now, of course, with two-thirds of the stockpile already gone, Twisted is sitting pretty. Thanks in part to Land Rover's own obsessive revisits via its Classic division, it feels like the Defender has barely left - and its fanbase appears no less inclined to fork out six figures for one. Particularly one with delivery miles on the clock and only the Thirsk-based specialist's name on the V5C. Values are said to be on the rise with every passing day.

And so with 80 cars left and plenty of time to kill until it has a new Defender to play with, Twisted has announced a fresh plan of attack. It will split its efforts into three distinct areas of focus.


Company founder and managing director Charles Fawcett puts it like this: "We really do see our role as defending the Defender; we've built this business around the vehicle, so it falls on us to protect and celebrate it. And with our stock in its final run, the time has come to take Twisted to the next level through diversification and broadening our business model."

One branch of this 'diversification' plan is familiar - the 'Rework' division, where existing owners can have their cars restored or modified has long been the firm's bread and butter, and will continue to function as before.

The other two - dubbed 'Make History' and 'Remake History' - deal specifically with the fate of the shrinking stockpile. For the latter, Twisted has allocated 44 cars which it intends to modify in a way that 'pays homage to the history of the original Land Rover'. They will include Classic Series II, IIA, III and Stage One V8 models, all built to high specification and doubtless with a price to match. Work is scheduled to begin on January 29th - three years to the day since Land Rover wound up production at Solihull.


That leaves Twisted with its final 36 examples, a batch it says will be sold only to existing clients. As the 'Make History' name suggests, the emphasis here will be very much on bespoke creations as the brand looks to reward the customers that have contributed to its success over the years (and, of course, get maximum bang for its final invested buck). Twisted doesn't expect to start work on these cars till late next year, although given their exclusivity, we'd imagine the bun fighting has already begun in the order books.

Fawcett said: "This will be our third major release of our iconic stock. We've been slowly re-engineering and ensuring that the vehicles are the best that they can possibly be and will soon be ready to share them with the world. I know there will be lots of collectors and fans who want a piece of history coupled with our Twisted treatment.

"Twisted going forward is about building on the success of recent years. We're making a fundamental shift in the market and adopting a new mentality. Everything we do from now on is to keep the spirit of Land Rover's rich heritage alive."


P.H. O'meter

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Comments (37) Join the discussion on the forum

  • ducnick 13 Nov 2018

    Let’s hope they have been stockpiling them in dehumidified storage. If not they will have rusted away in time honoured Land Rover fashion by the time they get round to selling them. I guess that would make them even more authentic.

  • alorotom 13 Nov 2018

    I believe it’s called “patina” wink lol

  • unsprung 13 Nov 2018

    Defender is ruggedly handsome and an off-road virtuoso

    despite a number of faults which, it must be said, disqualify it from large parts of modern living, most people are glad it was produced

    but it seems a bit bizarre how frequent, some might say obsessive, the Defender presence is here on PH

    sometimes it becomes like the monoculture brought to life in that comedy, "My Big Fat Greek Wedding"

    "Welcome to my home. Over here is my brother, Ted... and his wife, Melissa, and their children, Anita, Diane, and Nick. Over here, my brother, Tommy, his wife, Angie... and their children, Anita, Diane, and Nick. And here, my brother, George, that's his wife, Frieda... and their children, Anita, Diane, and Nick. Taki, Sophie, Carrie, Nick, Nick, Nick... "






  • Turbobanana 13 Nov 2018

    unsprung said:
    Defender is ruggedly handsome and an off-road virtuoso

    despite a number of faults which, it must be said, disqualify it from large parts of modern living, most people are glad it was produced

    but it seems a bit bizarre how frequent, some might say obsessive, the Defender presence is here on PH

    sometimes it becomes like the monoculture brought to life in that comedy, "My Big Fat Greek Wedding"

    "Welcome to my home. Over here is my brother, Ted... and his wife, Melissa, and their children, Anita, Diane, and Nick. Over here, my brother, Tommy, his wife, Angie... and their children, Anita, Diane, and Nick. And here, my brother, George, that's his wife, Frieda... and their children, Anita, Diane, and Nick. Taki, Sophie, Carrie, Nick, Nick, Nick... "
    What are you going on about?

  • 406dogvan 13 Nov 2018

    The Defender thing is weird - yes, they're iconic, capable off-roaders but all these specials and remakes are missing the core of that in favour of stuff like V8 engines (never the right choice), padded-leather drenched interiors (really?) and other frippery

    The fact that the Defender is so in-demand but you cannot give-away a Series III also strikes me as odd - yes, their engines are absolute garbage but then so are many Defender engines...

    This is really just a version of the G-Wagen thing - trundling along in relative obscurity until 'a celeb' gets one and suddenly every "no mind of their own" person wants one.

    and the Unimog is still worthless - goes to show eh?

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