Lamborghini says the new Urus will be 'the most versatile Lamborghini for everyday driving in a range of environments'. Which, no, I don't think is particularly easy to understand, either - but I think means: it's rather capable, everywhere.
It's based on the same MLB evo platform as the Audi Q7, Bentley Bentayga and Porsche Panamera, sensibly, I suppose, because what with Lamborghini being a member of VW Group, what else would it be?
Which is where things will get interesting. Bentley tried to give the Bentayga one of the hardest briefs in the motor industry: be a capable off-roader that's able to tow a big weight one minute, and be a luxury car - and lightly sporting with it - not even at the next minute, but at precisely the same time.
It's possible that Lamborghini is asking more of this car again. Some of the luxury will inevitably go - hence the kerb weight should be lighter than the Bentley's, which will help things, I'm sure - but the track performance will, no question, be turned up.
The Urus also gets a twin-turbocharged 4.0 V8 petrol engine, because, it says, big SUVs suit turbo engines but also more likely because that platform was never meant to house Lamborghini's naturally-aspirated V10 or V12 - sadly, but inevitably. Anyway, it'll make around 650hp, by all accounts.
Which is where I'm torn. In a way, I don't feel that I should like a car that tries to do both of these things to such high levels, because ultimately, it's absurd, isn't it? These things are the absolute extreme ends of the automotive spectrum. Why make a 2.3-tonne car and make it drive a) up a sand dune and yet also b) around a race track? The same tyres aren't suitable for both. The same body height isn't suitable for both.
And why the heck would you want car that can do all of those things, anyway? It'll never be as good as anything that's designed to do each one even half properly. It's a patently, blatantly, shamelessly ridiculous and, ultimately, completely pointless idea. I prefer the Audi SQ7 to the Bentley Bentayga for precisely that reason: it's designed to do fewer things, and therefore feels better at those it's set up for.
And yet, here I am, at the same time, thinking: well, why the hell not?
[Spyshots: SB Medien]