And I wonder how much the prospect of a new sports car does for the reputation and perception of a company, even before it's launched.
But perhaps that's why some companies in general, and Japanese carmakers in particular, are happy to leave hiatuses between performance models.
I think that kind of transience appeals to Japanese culture too, but maybe the marketing and 'brand awareness' or whatever they dress that fuzzy feeling you have about a carmaker extends each side of a production run. Perhaps it's better to wait, the thinking maybe goes, until you've got a sports car you really want to make, rather than just replacing one because a spreadsheet suggest you'll make a few bob that way?
Geneva, though, is as good as any a place to launch a new sports car. Better than most others, in fact. The global motor show might have waved cheerio to the time when it was the only place a carmaker would consider revealing an all-new model, thanks to the internet and that, but still, if you're thinking of buying, or just browsing, and you want to see everything under one roof, Geneva is the one. It's compact, all of the important stuff is there and, should you want, you can go in and out in a day thanks it being in a building next to the airport.
I once read a column which said that, if you didn't like motor shows, you weren't a real car enthusiast. It was total nonsense then and remains total nonsense now: cars are meant to be driven, not sit on carpet beneath a high intensity light, and if you don't like seeing them there, with a five-deep crowd around them, I'm on your side. But I'll make an exception for Geneva.