Audi R18: PH Ad Break
Audi's Le Mans winner on the school run in German TV ad
On the face of it transposing the Terminator-esque R18 E-Tron Quattro Le Mans racer into everyday driving situations like the school run, daily commute or after-hours 'lifestyle' sportiness is a cool way of getting that motorsport Vorsprung Durch Technik message out there.
But even this seemingly benign twist on the race on Sunday, sell on Monday ethos that's underpinned car marketing from the very first days of the automobile wouldn't get past censors who'd make Mary Whitehouse's National Viewers' and Listeners' Association seem like a bunch of free-thinking libertarians. Why? "There should be no suggestion that competitive sport has been used in the development of increased power, speed etc in road cars" says section 11.9.2 of the BCAP Television Advertising Code.
Now, those of us of a more pedantic bent could argue there's naff-all technology transfer between the R18's diesel hybrid powertrain and the RS6's V8 petrol motor and the ad could run. Picking a lazy stereotype purely for the purposes of illustrating an example - honest - if the advert had depicted a diesel powered A6 with its LED headlights inches off the bumper of a Prius in the Autobahn fast lane that'd have really shown how endurance racing imitates life on the roads.
Actually, carried off with a bit of self deprecating humour that'd make quite an amusing ad. 'Self deprecating humour' probably isn't in the Audi marketing lexicon though and nor, sadly, will cool ads like this featuring racing cars bombing around town centres be seen on British TV any time soon. But you can watch it here!
Just looked out into the car park at work. I can see 9 Audis from here and thats by no means all of them, we only have 102 people in this office... Fair play to the toung lad in the RS5 but the rest are all mouth, no trousers diesels and they all got the SLine version, shocker.
'Good' things like fuel efficiency, safety features (windscreen wipers originated in racing, as did discbrakes to name a few) and better tyres all hugely benefit from racing. Racing improves the breed. Are these allowed to mention in your adverts? Or is mentioning racing at all considered a big no-no in the UK?
There is a stigma in building a new house and god forbid you building it in anything other than brick.
If you have a 2 car garage and don't live in the countryside you would probably be in the market for a new RS6.
There is a stigma in building a new house and god forbid you building it in anything other than brick.
If you have a 2 car garage and don't live in the countryside you would probably be in the market for a new RS6.
For the price of a 4/5 bedroom detached house in France/Germany you can get a 2/3 bed terraced in the south of England.
Also, people aren't allowed to just build a new modern house wherever they want, there are very strict planning laws.
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