The Cheshire-based Cholmondeley Pageant of Power is being extended in 2011. It will start on a Friday for the first time, and incorporate a new feature called 'Magnificent Marques', allowing sponsors to display vehicles and offer test drives on the Cholmondeley track and local roads.
The organisers of the Cholmondeley Pageant of Power probably won't thank us for describing it as the 'Festival of Speed of the north', but that's the best way to describe the rapidly expanding Cheshire celebration of all things motoring.
The latest wheeze from CPoP does smack a little of 'anything you can do, I can do better', however, as we can't help but be put in mind of the Festival of Speed's 'Moving Motor Show', which despite a few hiccups, was deemed a success in its inaugural outing last year.
Now in its third year, the Cholmondeley Pageant of Power hopes to draw a crowd of more than 75,000 over the weekend, its newly installed third day helping (hopefully) attendance figures to climb beyond last year's 50,000. That's still not quite up to the figures enjoyed by the FoS, but it's certainly a healthy number of people.
If you want to be one of them, make sure your diary's clear for 15-17 July.
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