1977 Mercedes-Benz

⭕ THE SALE

This 1977 Mercedes Benz 350SL (R107) is currently in a 2-week auction on our website. This is our guide price, i.e. what we think the car is worth in the current market, however, the reserve will be lower. You can read much more about the car, see of hundreds of detailed photos and videos of it, and ask the seller any questions on our website: we can't add links on this platform, so please search for "Trade Classics" on Google.

⭕ VEHICLE SUMMARY

Even today, no other car quite matches the SL's reputation as the ultimate luxury status symbol of the '70s and '80s.

When the Mercedes-Benz R107 350 SL made its grand debut in the spring of 1971, it faced a seemingly impossible task: replacing the legendary Pagoda SL. While Mercedes may have traded raw agility for increased weight and luxury, the process ultimately created a new benchmark in high-end motoring for a well-to-do clientele.

Spanning an astonishing 18-year production run, the R107 generation defined an entire era of open-top luxury, effortlessly balancing world-class engineering with unmatched elite status. As the ultimate Grand Tourer, it offered the dual personality that modern enthusiasts still crave: a sophisticated, daily-drivable V8 luxury cruiser capable of crossing continents without breaking a sweat. Designed with safety in mind, it incorporated state-of-the-art features to protect occupants alongside driver ergonomics that became an industry standard.

This 1977 automatic 350 SL is smartly finished in red with a black hardtop, complemented by a tidy cream-beige coloured plaid cloth interior. It has been cherished by the same owner for the past 23 years, during which time the bodywork has received continuous attention. While it is perfectly usable and ready to enjoy immediately, it has plenty of potential to add value and would benefit from some further care to bring it up to tip-top condition. The car is sold with a long MOT, running until October 2026.

⭕ VEHICLE DETAIL

We've written a longer and more detailed description of this vehicle on our website, which will answer all of your burning questions. To see the car on our site then just search for us, Trade Classics, on Google.

⭕ BEFORE YOU CALL US

We love to talk about cars, but more than 90% of buyers' questions are answered in the full listings on our website: there you'll find a huge amount of detailed information about this car's history, condition, and specification - as well as hundreds of detailed photos and videos. Don't worry: if you still have a question, please just give us a call during office hours.

⭕ ABOUT US

Trade Classics is the most trusted auction house in the UK, with 4.9* on TrustPilot and thousands of happy buyers and sellers. Our mission is to provide the most honest and transparent listings available. By helping you avoid scammers, timewasters, and expensive platform fees, we make the process of buying and selling a car as pleasurable as driving it.