Victory Motorcycles - RIP

This week saw some sad news for fans of cruisers. Victory, the US cruiser company owned by Polaris Industries, is no more. In a short press release, Polaris confirmed that as of immediate effect, the company will be wound down. If you already own a Victory, parts supply is guaranteed for 10 years, along with service and warranty coverage.

Why this move? Polaris already owns Indian and despite spending 18 years building up Victory, the firm sees Indian as having a more secure future. "This was an incredibly difficult decision for me, my team and the Polaris Board of Directors," said Polaris Industries Chairman and CEO Scott Wine. "Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models. The experience, knowledge, infrastructure and capability we've built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions."

In the wider motorcycle world there was some good news this week though! Last year the UK's new motorcycle registrations rose by 11.7 per cent to 128,644, up from 115,121 in 2015. Interestingly, small capacity bikes (50-125cc) saw the biggest increase of 40 per cent (anything to do with Southern Rail?) while naked bikes were the most popular larger capacity machines. Great news.

[Sources: Victory Motorcycles]

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Comments (23) Join the discussion on the forum

  • J B L 13 Jan 2017

    Even through they're not my boat, they do look nicer than their HD equivalent.

    I'm surprised Polaris aren't trying to just sell the brand off, unless the strategy is not to create another competing brand to Indian.

  • Spannerski 13 Jan 2017

    Any Motorcycle manufacturere closing up shop is bad.
    I still miss Buell.

  • dinkel 14 Jan 2017

    A few years ago I saw Victory bikes for the 1st time: wow.

    I guess big V-twin luxo retro cruisers are quite a niche even worldwide.

  • hedgefinder 14 Jan 2017

    funny that they have now guaranteed parts supply for 10 years considering its virtually impossible to get a lot of spares for their older models only a few years old now....

  • tvrolet 14 Jan 2017

    Sad, but I always wondered how they'd find space to differentiate Victory from Indian once the Indain brand was properly re-established. Indian always had the heritage (yes, yes, I know they went broke in the 50s, but no less of a tenuous link than Norton or Triumph phoenix-like recreations), and the bikes are superb...but then again I would say that. Apart from the price differential, I wondered who would want the Octane when the Scout was about; or a Victory tourer with a Chieftain/Roadmaster available. I guess the only thing missing from the Indian lineup with something looking 'a bit more modern' than the Classics and Vintages. Got to hope though that it allows Indian to bring back the Four; they've done such a great job on the big V-twins in the classic style, I think the re-imagined Four would be fabulous.

    Edit - decent article here

    Kind of like Victory was the dry run on how to design and build a reliable motorcycle, and having learned that the Indian brand is the route to market.

    Edited by tvrolet on Saturday 14th January 14:13

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