Overheard an advert on the radio... (speeding)

[TheCarpetCleaner]

It was an anti-speeding advert

The part that stood out to me is "xxxxx's daughter was killed by speeding" and then it cut to a woman screaming "YOU BASTARD YOU BASTARD" or some such thing.

So this womans daughter was killed purely by someone accelerating?

I wish they would be a wee bit more ingenious about these things

[Jasandjules]

They don't have to be, some people are stupid enough to believe that exceeding a speed limit directly leads to an accident.

But then I read the other day that more speeding tickets than ever have been issued, yet KSIs are not on the substantial increase, how can this be when more and more people are speeding..

[streaky]

TheCarpetCleaner said:

... then it cut to a woman screaming "YOU BASTARD YOU BASTARD" ...

Are you sure this isn't part of the Government's new, new, new (i.e. recycled) initiative to cut down on under-age pregnancies? - Strea

Waits for woman in advert to be a member of BRAKE and to post on here protesting about my lack of empathy - S

[tony13579]

If you know where the advert came from ask for a copy of the script from the camera partnership under the freedom of information act and its transmition scedule. Then make a complaint about it to the Advertisong standards agencey under truthfullness or language and time of day

[tigger1]

TheCarpetCleaner said:

It was an anti-speeding advert

The part that stood out to me is "xxxxx's daughter was killed by speeding" and then it cut to a woman screaming "YOU BASTARD YOU BASTARD" or some such thing.

So this womans daughter was killed purely by someone accelerating?

I wish they would be a wee bit more ingenious about these things

Shirley she was killed by being hit with a large lump of metal - not speeding?

But yes, have a whinge to the ASA, it'd be nice if ad's like that were forced to be "more accurate"

[mrmr96]

tony13579 said:

If you know where the advert came from ask for a copy of the script from the camera partnership under the freedom of information act and its transmition scedule. Then make a complaint about it to the Advertisong standards agencey under truthfullness or language and time of day

The Government can lie as much as they want, it would appear, with their biased studies etc.

However advertisers get pulled up sharpish if their adverts are misleading.

It would be interesting to discover which side of the double standard this Government Advert would fall if this course of action were persued.

[TheCarpetCleaner]

tigger1 said:

TheCarpetCleaner said:

It was an anti-speeding advert

The part that stood out to me is "xxxxx's daughter was killed by speeding" and then it cut to a woman screaming "YOU BASTARD YOU BASTARD" or some such thing.

So this womans daughter was killed purely by someone accelerating?

I wish they would be a wee bit more ingenious about these things

Shirley she was killed by being hit with a large lump of metal - not speeding?

But yes, have a whinge to the ASA, it'd be nice if ad's like that were forced to be "more accurate"

I will try to find out which station it was, as it was very very clear that "she" was killed by a driver speeding, and nothing else was mentioned then I will forward it to ASA - good idea.

[wideload]

2ten fm in and around reading have this on all the time, i hear it atleast 10 times a day at work...drives me up the wall