Caterham - survival of the fastest documentary 2003
Discussion
I you have a hour, and are interested in Caterham's endeavours ten years ago to 'branch-out': Beyond the Seven, then this BBC 4 programme may be of interest to you.
www.youtube.com/watch?v=nIrtwZ-DV58
History can be cruel, and it often repeats itself.
Enjoy
www.youtube.com/watch?v=nIrtwZ-DV58
History can be cruel, and it often repeats itself.
Enjoy
Watched this yesterday.
Very interesting, and my first glimpse behind the scenes. Obviously things have moved on somewhat in the last decade and a bit, but I was somewhat surprised at the contradictory positions : "we're custodians of an icon" vs "if we can design something new, the 7's history".
Makes me wonder whether the current ownership, who carry none of the baggage that went with building the brand into what it is, will feel any need or desire to maintain the 7 as part of the stable in years to come.
Very interesting, and my first glimpse behind the scenes. Obviously things have moved on somewhat in the last decade and a bit, but I was somewhat surprised at the contradictory positions : "we're custodians of an icon" vs "if we can design something new, the 7's history".
Makes me wonder whether the current ownership, who carry none of the baggage that went with building the brand into what it is, will feel any need or desire to maintain the 7 as part of the stable in years to come.
Well if they are stuck with making a living out of the SP 300 they are not going to get rich quickly; the Alpine deal may be successful but reports of the Seven's demise are premature- we have been hearing them since about 1971...R600 race series just launched, grads as popular as ever, the Top Gear effect etc; future Sevens may be powerd by - boo!- Renault engines but it's here for the long term.
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