Brands Well Known For Sponsorship That Have Disappeared
Brands Well Known For Sponsorship That Have Disappeared
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Keep it stiff

Original Poster:

1,839 posts

195 months

Thursday 30th October 2025
quotequote all
From the '60s onwards, many brands became household names through motorsport sponsorship. A good number of these have disappeared and I thought it might be interesting to stretch the grey matter by seeing how many we can remember.

I will start the ball rolling with a couple:




Dapster

8,643 posts

202 months

Thursday 30th October 2025
quotequote all
Andrews Heat for Hire


Alitalia


"Coughmans"


Gentleman's Magazine....



miniman

29,136 posts

284 months

Thursday 30th October 2025
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Surely the pinnacle?


InitialDave

14,238 posts

141 months

Thursday 30th October 2025
quotequote all


I believe, to get around any locales who were funny about tobacco advertising, it was technically a sponsorship relating to their branded watches.

worsy

6,442 posts

197 months

Thursday 30th October 2025
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Rothmans and Marlboro still exist, or am I not getting the definition of disappeared?

TomTheTyke

481 posts

169 months

Thursday 30th October 2025
quotequote all
Are these brands that have disappeared from motorsport sponsorship or have disappeared altogether?

I read it as the latter, but obviously you can still get Marlboros, Camels in France, and it’s news to me if you can no longer get Jager!

zetec

4,969 posts

273 months

Thursday 30th October 2025
quotequote all
miniman said:
Surely the pinnacle?

Or...



Panamax

7,849 posts

56 months

Thursday 30th October 2025
quotequote all
Durex sponsored the Surtees Formula1 team way back in 1976, causing the BBC to pull out.
https://www.reddit.com/r/Damnthatsinteresting/comm...

InitialDave

14,238 posts

141 months

Thursday 30th October 2025
quotequote all
TomTheTyke said:
Are these brands that have disappeared from motorsport sponsorship or have disappeared altogether?

I read it as the latter, but obviously you can still get Marlboros, Camels in France, and it s news to me if you can no longer get Jager!
Hence the clarification in my post.

catso

15,720 posts

289 months

Thursday 30th October 2025
quotequote all
Panamax said:
Durex sponsored the Surtees Formula1 team way back in 1976, causing the BBC to pull out.
https://www.reddit.com/r/Damnthatsinteresting/comm...
Surely the point was not to pull out... scratchchin

Keep it stiff

Original Poster:

1,839 posts

195 months

Thursday 30th October 2025
quotequote all
A few of these miss the point, JPS, Camel and Marlborough are still live brands. As is Gold Leaf, arguably the start of it all. I was just looking for the brands that no longer exist.

moffspeed

3,312 posts

229 months

Thursday 30th October 2025
quotequote all
One of the most notorious - but you need to be of a certain age to understand the significance of Mr Syd Miller’s (dodgy) contribution to motor sport sponsorship.

National Organs and Southern Organs were companies involved in questionable HP deals on church organs so nothing to do with livers/kidneys etc….


moffspeed

3,312 posts

229 months

Thursday 30th October 2025
quotequote all
Whilst Alex Ribeiro managed to land the ultimate sponsor :


Dynion Araf Uchaf

5,016 posts

245 months

Thursday 30th October 2025
quotequote all

Bonefish Blues

34,253 posts

245 months

Thursday 30th October 2025
quotequote all
Andrews Heat for Hire is still used by Andrews Sykes Group.

moffspeed

3,312 posts

229 months

Thursday 30th October 2025
quotequote all
What could be more non-PC, fag papers & an adult magazine. James Hunt’s understudy Rupert Keegan in a Hesketh.


Turbobanana

7,752 posts

223 months

Thursday 30th October 2025
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They exist only virtually now, so does ABBA count?


Turbobanana

7,752 posts

223 months

Thursday 30th October 2025
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For that matter:


vetrof

2,808 posts

195 months

Thursday 30th October 2025
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zetec said:
miniman said:
Surely the pinnacle?

Or...


Iconic liveries, but surely those brands still exist?

Smollet

14,750 posts

212 months

Thursday 30th October 2025
quotequote all
Does this company still exist?
I know BRM doesn’t.