Interview for Marketing Exec.......................
Discussion
For real life examples of campaigns have a read of the articles on here: http://www.brandrepublic.com/Discipline/Marketing/
ShadownINja said:
What kind of marketing executive? Sounds like a sales job to me. It's such a vague term. You could be in sales (they like to make it sound more interesting than salesman) or you could be doing things like marketing research or analysis or planning campaigns.
Oi!I'm in sales. I can't frankly imagine anything worse than being told I've got to go and work in marketing!!!
swerni said:
Kermit power said:
ShadownINja said:
What kind of marketing executive? Sounds like a sales job to me. It's such a vague term. You could be in sales (they like to make it sound more interesting than salesman) or you could be doing things like marketing research or analysis or planning campaigns.
Oi!I'm in sales. I can't frankly imagine anything worse than being told I've got to go and work in marketing!!!
See, there's another unfounded stereotype!
Marketing is not full of benders.
Marketing always has room for more benders.
Kermit power said:
swerni said:
Kermit power said:
ShadownINja said:
What kind of marketing executive? Sounds like a sales job to me. It's such a vague term. You could be in sales (they like to make it sound more interesting than salesman) or you could be doing things like marketing research or analysis or planning campaigns.
Oi!I'm in sales. I can't frankly imagine anything worse than being told I've got to go and work in marketing!!!
See, there's another unfounded stereotype!
Marketing is not full of benders.
Marketing always has room for more benders.
I think you'll find sales is part of marketing.
You know what the best bit about marketing is? It's mainly filled with women. It's a whole industry of women (well, 90% women). Similar to HR. And frankly, I'd rather be in an office of full of marketing assistants than an office full of sweaty computer programmers.
swerni said:
ShadownINja said:
Kermit power said:
swerni said:
Kermit power said:
ShadownINja said:
What kind of marketing executive? Sounds like a sales job to me. It's such a vague term. You could be in sales (they like to make it sound more interesting than salesman) or you could be doing things like marketing research or analysis or planning campaigns.
Oi!I'm in sales. I can't frankly imagine anything worse than being told I've got to go and work in marketing!!!
See, there's another unfounded stereotype!
Marketing is not full of benders.
Marketing always has room for more benders.
I think you'll find sales is part of marketing.
You know what the best bit about marketing is? It's mainly filled with women. It's a whole industry of women (well, 90% women). Similar to HR. And frankly, I'd rather be in an office of full of marketing assistants than an office full of sweaty computer programmers.
Marketing do fluffy stuff while we deal with tangibles.
We also pay their wages
ShadownINja said:
swerni said:
ShadownINja said:
Kermit power said:
swerni said:
Kermit power said:
ShadownINja said:
What kind of marketing executive? Sounds like a sales job to me. It's such a vague term. You could be in sales (they like to make it sound more interesting than salesman) or you could be doing things like marketing research or analysis or planning campaigns.
Oi!I'm in sales. I can't frankly imagine anything worse than being told I've got to go and work in marketing!!!
See, there's another unfounded stereotype!
Marketing is not full of benders.
Marketing always has room for more benders.
I think you'll find sales is part of marketing.
You know what the best bit about marketing is? It's mainly filled with women. It's a whole industry of women (well, 90% women). Similar to HR. And frankly, I'd rather be in an office of full of marketing assistants than an office full of sweaty computer programmers.
Marketing do fluffy stuff while we deal with tangibles.
We also pay their wages
oooh, we could get into deep and meaningfuls debating Marketing and Sales.
As a Professional Sales Person, whilst they should work together and in tandem, they are NOT the same roles and they are staffed by entirely different types of people.
Marketing can be broken down simply into 'Advertising' and 'Communication'.
Sales, as someone else noted, is about achieving physical agreement to purchase something from you. A good sales person KNOWS what his buyer is looking to buy.
A Marketeer is often looking to 'create' a market or indeed 'educate' the buyer into believing he knows what he wants to buy...
Completely different disciplines.
As a Professional Sales Person, whilst they should work together and in tandem, they are NOT the same roles and they are staffed by entirely different types of people.
Marketing can be broken down simply into 'Advertising' and 'Communication'.
Sales, as someone else noted, is about achieving physical agreement to purchase something from you. A good sales person KNOWS what his buyer is looking to buy.
A Marketeer is often looking to 'create' a market or indeed 'educate' the buyer into believing he knows what he wants to buy...
Completely different disciplines.
anonymous said:
[redacted]
Indeed. BAD marketing can be broken down into advertising and communication.Proper marketing is about product design and development, market development, price-setting, competitive positioning, consumer behaviour, merchandising, long-term strategy, sales, after-sales, advertising, PR and communications.
In most businesses, just about everything is (should be) a support-function for the marketing department.
But most businesses think its about brochures, websites and signage. Most businesses are bad businesses.
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