Platinum daytona

[jonah35]

Hi guys

I can get a platinum daytona for £40k ish used and a new one for higher up in the £40s.

Are these likely to appreciate or depreciate over a period of say 1-5 years?

I think I’ll likely buy new so it would drop to say £40k but I’m talking from that point onwards?

Thanks

[super7]

I've got a couple of those..... I would go for it. Good investment.

[chris56]

The going rate for discounts on a new Platona is 25%. Even if you get it with the 25% discount I would in no way call it a good investment as over the longer term you will still probably lose money on it.

[jonah35]

Thanks

So if I push hard I could maybe get new for low 40s? Second hand the oldest ones are £40k so they appear to be fairly static

I don’t mind not making on it or losing a few k but I don’t want one so much that losing £15k on it is something I’d want to accept

Cheers

[anonymous-user]

I think you have to consider who is going to buy it from you when you come to sell. Realistically, would you buy at that price point privately unless you knew the person or they had excellent credentials? Most will want to buy from a dealer at this price point.

So if you were a dealer and you were selling a worn platinum Rolex what would you aim to actually sell it for? Maybe £37k (at best). Otherwise there isn't enough difference between a used and new one. So what would the dealer want to buy it for? I'm not a watch dealer, but if it were my money, I would bid very low £30's.

By the way, if I had £40k+ to spend on a platinum Rolex, I would still buy it. You only live once!

[aeropilot]

EddieSteadyGo said:

I think you have to consider who is going to buy it from you when you come to sell. Realistically, would you buy at that price point privately unless you knew the person or they had excellent credentials? Most will want to buy from a dealer at this price point.

So if you were a dealer and you were selling a worn platinum Rolex what would you aim to actually sell it for? Maybe £37k (at best). Otherwise there isn't enough difference between a used and new one. So what would the dealer want to buy it for? I'm not a watch dealer, but if it were my money, I would bid very low £30's.

^This.

While they are static price wise, that's not what you will get offered if you wanted to sell it, and you need to be prepared for that 15k loss.

If you want one enough to not care about losing 15k or want to pass it on as an heirloom then by all means go for it, as said you only live once.

[mikeveal]

In general watches make a good low yield high risk investment.

If you're looking for that kind of investment, fill yer boots.
If you're looking to own a nice watch, fill yer boots.
If you're looking for a low risk low yield, mid risk mid yield or high risk high yield investment, it may be sensible to look elsewhere.

[LaurasOtherHalf]

Was in Monaco day before last and was offered 15% on any stock precious metal or previous collection pearlmaster.

[Guycord]

I just tried to resolve the metal content of the Daytona, steel, brass, glass, PMs etc...

Best data I have is the SS is 148g, Au is 196g and the Pt is 286g

Resolving for a constant volume of matter, and common mech, the Pt model would contain circa 8.25oz of Pt @£680/oz or £5600 in Pt.

Gold resolves to around 8oz of PM (assume 18k) or 6oz of Au at £980/oz

So adding the cost of a standard SS Daytona (£9100), in to the price of PMs, Pt model could be circa £14700, £15200 for the gold. Factor in a 25% discount on a £54k watch, a bit extra for security, insurance and that Pt is a dog to machine and polish, I’d guess there’s £25k clear blue sky (after VAT) for Rolex and the AD to share in profit.

Now go figure why SS Daytona’s and other popular professional SS’s are so hard to come by.....reason is there’s no money in it for Rolex. Keep drip-dripping SS’s to keep the masses baying for more and the desperate will melt-up to PMs to be slaughtered.

Tell you what...I’d wish I could get £2600/oz for a few sovereigns i own.

Edited by Guycord on Friday 1st June 15:44

[jonah35]

Wow that’s some maths

So watchfinder would offer £35-36k for a platinum daytona to buy if it was up to 2 years old

The Rolex dealer I know said max 10% discount so c£50k

That means I would be staring down a £15k loss which is daft really.

Please could you tell me where 25% off could be had?

[Guycord]

jonah35 said:

Wow that’s some maths

So watchfinder would offer £35-36k for a platinum daytona to buy if it was up to 2 years old

The Rolex dealer I know said max 10% discount so c£50k

That means I would be staring down a £15k loss which is daft really.

Please could you tell me where 25% off could be had?

Calculate the volume of the SS on a SS density of 8000kg/m3. The Au and Pt will have same volume.
Calculate a common weight and volume for a SS mechanism for all 3. I got 33g (and better knowledge here?)
Rest is the case/bracelet mass and volume.

Saw 25% in this or some other thread. No idea if 10 or 25%. However, knock the 10% discount and subsequent VAT, mechanism and other bits and there's easily GBP25k in profit and you have just purchased 8oz of Pt for GBP3000/oz!

I think the Pt Daytona looks great but for me, the head def rules on this one.

Makes no sense and only confirms what many say....buy grey, pay the premium. The "valued customer" route to a SS Daytona via the PM purchase looks total nuts any-which-way.

[Lorne]

Guycord said:

I just tried to resolve the metal content of the Daytona, steel, brass, glass, PMs etc...

Best data I have is the SS is 148g, Au is 196g and the Pt is 286g

Resolving for a constant volume of matter, and common mech, the Pt model would contain circa 8.25oz of Pt @£680/oz or £5600 in Pt.

Gold resolves to around 8oz of PM (assume 18k) or 6oz of Au at £980/oz

So adding the cost of a standard SS Daytona (£9100), in to the price of PMs, Pt model could be circa £14700, £15200 for the gold. Factor in a 25% discount on a £54k watch, a bit extra for security, insurance and that Pt is a dog to machine and polish, I’d guess there’s £25k clear blue sky (after VAT) for Rolex and the AD to share in profit.

Now go figure why SS Daytona’s and other popular professional SS’s are so hard to come by.....reason is there’s no money in it for Rolex. Keep drip-dripping SS’s to keep the masses baying for more and the desperate will melt-up to PMs to be slaughtered.

Tell you what...I’d wish I could get £2600/oz for a few sovereigns i own.

Edited by Guycord on Friday 1st June 15:44

Is that 286 grams of platinum, or 286 grams all up weight of the platinum watch? It's more than a quarter of a kilo!

[foobies]

I have a good purchase history with my AD, not to go too overboard but I’ve bought 10+ pieces in the last three years, and spent well into six figures. The max he will go to with discount on a platinum Daytona is 12% - won’t go any higher. We had the discussion several times, and I would have bought one on the spot if he’d stretched to 20 or 22% discount.

So if someone would be so kind as to PM me with the name of the AD doing 25% off UK list price, I would certainly appreciate it.

I know you can get 20%+ discount from some European ADs, but their list price is higher to start with so it works out roughly the same.

Personally, I don’t think 25% or even 20% is achievable from a UK AD but would be glad to be proved wrong.

[Guycord]

Lorne said:

Is that 286 grams of platinum, or 286 grams all up weight of the platinum watch? It's more than a quarter of a kilo!

Best info I could see on the interweb. But remember, lighter the watch, (if wrong), the greater the validation on Rolex’s profit margin on a full PM watch. 146, 196 and 286 grams for the whole watch (assume bracelet too) for SS, Au, Pt respectively

[Dolf Stoppard]

If you're looking for a Rolex as an investment I'd steer clear of any PM models. Non PM Daytonas are fine and if you've got c£40k to spend I'd get myself on waiting lists for new Daytonas and the recently announced GMTs. BLNRs are also likely to continue to appreciate as are SS Subs.

But....watches are generally not the best investment. They are, however, good at not losing money while allowing you to enjoy them.

[jonah35]

Dolf Stoppard said:

If you're looking for a Rolex as an investment I'd steer clear of any PM models. Non PM Daytonas are fine and if you've got c£40k to spend I'd get myself on waiting lists for new Daytonas and the recently announced GMTs. BLNRs are also likely to continue to appreciate as are SS Subs.

But....watches are generally not the best investment. They are, however, good at not losing money while allowing you to enjoy them.

Thanks, I have other Daytona’s and watches but I kind of want a platinum daytona as it’s the league above in my opinion

However I don’t want one so much that I’m prepared to lose £15k on one

My local dealer offered me 10% but I watchfinder offer £35k so that’s a £15k hit

I could get out of yellow gold rolexes for a small hit which I’m comfortable with

The second hand route for high 30s looks more appealing to me now I think

Still would lose £5k though so just makes me question it a bit that’s all

[jonah35]

Dolf Stoppard said:

If you're looking for a Rolex as an investment I'd steer clear of any PM models. Non PM Daytonas are fine and if you've got c£40k to spend I'd get myself on waiting lists for new Daytonas and the recently announced GMTs. BLNRs are also likely to continue to appreciate as are SS Subs.

But....watches are generally not the best investment. They are, however, good at not losing money while allowing you to enjoy them.

Thanks, I have other Daytona’s and watches but I kind of want a platinum daytona as it’s the league above in my opinion

However I don’t want one so much that I’m prepared to lose £15k on one

My local dealer offered me 10% but I watchfinder offer £35k so that’s a £15k hit

I could get out of yellow gold rolexes for a small hit which I’m comfortable with

The second hand route for high 30s looks more appealing to me now I think

Still would lose £5k though so just makes me question it a bit that’s all

[PJ S]

jonah35 said:

Thanks, I have other Daytona’s and watches but I kind of want a platinum daytona as it’s the league above in my opinion

I’m not going to mince my words and will be a bit blunt in saying... you’re f’king delusional if you truly believe the Platona is anything other than a bog standard version gussied up.
It’s certainly not above anything and most definitely not in another league.

If you’re serious about spending £40K on a wrist adornment, then buy something far more worthy of the asking price.
If you just want platinum, buy a pre-owned Chopard L.U.C. for less than £15K — it’ll wipe the floor with the Daytona!

[LaurasOtherHalf]

PJ S said:

jonah35 said:

Thanks, I have other Daytona’s and watches but I kind of want a platinum daytona as it’s the league above in my opinion

I’m not going to mince my words and will be a bit blunt in saying... you’re f’king delusional if you truly believe the Platona is anything other than a bog standard version gussied up.
It’s certainly not above anything and most definitely not in another league.

If you’re serious about spending £40K on a wrist adornment, then buy something far more worthy of the asking price.
If you just want platinum, buy a pre-owned Chopard L.U.C. for less than £15K — it’ll wipe the floor with the Daytona!

I think you forgot to add “in my opinion”

OP
Have you thought about a white gold version? I’m in the midst of a bit of a trading up war but the end game is the panda faced white gold version (got to have something to aim for) which can be had a huge discount.

If I consolidated my collection I’d be there now but I’m rather greedily trying to have a Sea Dweller as well as I think they’d make a nice pair together.

(Well, that’s this week’s thought anyway!)

Edited by LaurasOtherHalf on Sunday 10th June 07:30

[jonah35]

PJ S said:

jonah35 said:

Thanks, I have other Daytona’s and watches but I kind of want a platinum daytona as it’s the league above in my opinion

I’m not going to mince my words and will be a bit blunt in saying... you’re f’king delusional if you truly believe the Platona is anything other than a bog standard version gussied up.
It’s certainly not above anything and most definitely not in another league.

If you’re serious about spending £40K on a wrist adornment, then buy something far more worthy of the asking price.
If you just want platinum, buy a pre-owned Chopard L.U.C. for less than £15K — it’ll wipe the floor with the Daytona!

To me (a non watch person) I want a Rolex daytona in platinum and the movement etc isn’t really of concern to me.

Yes I agree a platinum Daytona is just a platinum version of a bog standard one but I don’t mind that.

I wouldn’t even know what a chopard LUC is etc (nor do I want one)!

I know that may make me vulgar, working class, common, a chav or whatever but hey, that’s me.