'Intel Inside' jingle - what's the proper term for it?

[MitchT]

What's the official musical term for those little 'jingles' such as the one that appears during adverts for computers when it says 'Intel Inside'? Is it called a jingle or is it something else?

[marshalla]

Some call it an Audio Signature, others know it as a Sound Trademark, or Audio Branding, or even a Sound Logo.

[KAgantua]

ive got a couple of names for them

[schmunk]

It's the "Intel bong".

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