Good/Bad Associated Sponsorship
Good/Bad Associated Sponsorship
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Discussion

raceboy

Original Poster:

13,845 posts

307 months

Monday 20th January 2003
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On the back of Volvo being spotted as one of Jaguar's F1 sponsors what are the most inappropriate sponsorship tie ins, or the best.....
The best I've seen was the Adult Channel sponsoring a bike or 2 in one of the SuperBike support races, lets just say they took hospitality to a whole new level

SGirl

7,924 posts

288 months

Monday 20th January 2003
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Pedigree Chum have been known to sponsor Badminton Horse Trials...

mel

10,168 posts

302 months

Monday 20th January 2003
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The season after I finished with them unfortunately but my old Superbike sponsors picked up Club International as a banner sponsor on RSV Aprillia's. They used to have "boxes" at all the meetings and at least two birds in the Garage draped all over the bikes. They would then go up and down the Garages touting Polaroids with the other riders, a fiver for a lils shot and a tenner if Jack & Danny wanted oh and a little Girl on Girl action drapped across the petrol tank was by negotiation It caused a bit of a stir before the ACU got involved and banned the birds from the pits and then another two meets before Club withdrew their sponsorship by mutual agreement, basically it was a bit of a giggle to start with but they soon became a pain in the arse. The Daily Star were also sponsoring at the same time and were great they'd do a quick photoshoot before practise then bugger off and leave the team to it.

RichB

56,041 posts

311 months

Monday 20th January 2003
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On the back of Volvo being spotted as one of Jaguar's F1 sponsors
Indeed I agree it seems totally inappropriate, after all Volvo were bloody successful when they last competed in motor sport even won the championship I recall. As for JaguarF1 well Rich...

HiRich

3,337 posts

289 months

Tuesday 21st January 2003
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So bizarre, it almost can't be true, but I am told it is:

Imola 1994, the Pacific Grand Prix team had representatives of a potential new title sponsor with them. All was going well, and it looked likely that the team were going to get their financial lifeline. Then Roland Ratzenberger and Ayrton Senna were both killed. They didn't even bother asking the sponsors if they were still interested. Why?

The sponsors were (get this)...


Black Death Cigarettes

Podie

46,649 posts

302 months

Tuesday 21st January 2003
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HiRich said: So bizarre, it almost can't be true, but I am told it is:

Imola 1994, the Pacific Grand Prix team had representatives of a potential new title sponsor with them. All was going well, and it looked likely that the team were going to get their financial lifeline. Then Roland Ratzenberger and Ayrton Senna were both killed. They didn't even bother asking the sponsors if they were still interested. Why?

The sponsors were (get this)...


Black Death Cigarettes


Yep, it is true... and the cars were to be painted black, with a skull and crossbones on them too. IIRC Ratzenburger raced for Simtek, and although there was no direct association, the tobacco company involved thought it was in bad taste... and the Senna died in the race.

>> Edited by Podie on Tuesday 21st January 14:26