Wednesday 23rd March 2022

First official pic confirms Ferrari Purosangue

We all knew Ferrari's SUV was coming; now we know for sure what the front looks like

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There's nothing quite like a bit of mystery and intrigue, is there? And Ferrari knows how to create that with its high-functioning PR machine in full swing, posting a head-on shot of the 2022 Ferrari Purosangue - the first SUV in the company's history, of course. The image appeared on its Instagram feed, accompanied by the caption "You've heard the rumours... and we're delighted to confirm they're true (some of them). All will be revealed later this year. #Ferrari."

The teaser, as you can see, shows a single recessed upper blade supporting the headlights at either edge, with a large, full-width cooling grille underneath. The upper surface of the bonnet is heavily sculpted, and with the power dome rising fully towards the midpoint of the bonnet's length, this seems to confirm what we thought: that the new SUV will have a front-mid-engined layout based on one of the company's two scalable architectures - the other being for its mid-engined sportscars, including the recently launched 296 GTB. Speaking of the 296 GTB, we know that its 2.9-litre V6 turbocharged hybrid is likely to feature here, as well as a version of the V8 hybrid from the SF90. And with Ferrari committing to developing the V12 for the foreseeable, a V12 Purosangue is plausible, too.

These aren't the first images of the car we've seen - there have been spy shots of the cut-and-shut Maserati Levante that was seen testing - but it is the first official image of an undisguised Purosangue. And there was also a leaked picture of a car on its production line that tallies perfectly with what's been shown today. That revealed a car with a full clamshell bonnet and scalloped sides, with the bottom of the doors curving heavily at their lower edge, where it meets a flared, black sill finisher. In typical SUV fashion, it also has a black wheelarch surrounds.

One thing looks certain, though: this isn't going to be as high-riding as SUV rivals including the Aston Martin DBX, Bentley Bentayga or Lamborghini Urus. It looks much more likely to be a taller sport brake, which makes sense if Ferrari are to connect with its core dynamic requirements. It has to somehow manage that without devaluing the brand, in a move that is still seen by many as controversial. However, anyone with a less purist bent might be inclined to point out that SUVs are a proven money spinner, and it's better to be in than out. After all, adding SUVs to its lineup, not to mention a full BEV - something that is also on the cards for the Purosangue - hasn't done Porsche too much harm, has it...

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• 2022 Ferrari 296 GTB | PH Review
• 2021 Ferrari SF90 Assetto Fiorano | PH Review

[Turini]

Hmmm

[Manic Street Sleeper]

Bring it on !

Being realistic an awful lot of Ferrari owners (me included) are getting, how shall we say, a bit long in the tooth and the FUV will sell like hot cakes to that demographic.

Edited by Manic Street Sleeper on Wednesday 23 March 18:30

[Maccmike8]

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

[The spinner of plates]

Wow, I want a picture of that for my bedroom wall!!

Said no kid, ever..

Edited by The spinner of plates on Wednesday 23 March 20:09

[Manic Street Sleeper]

Maccmike8 said:

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

The cars don't let the brand down at all,.


This crap, however, does.

[blasos]

Looks amazing! This will sell like hotcakes and help Ferrari continue to develop their range.

[Spiros115]

Maccmike8 said:

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

They haven’t let the brand down though have they? Quite the opposite. it will bring in new customers (old and young), it will likely be their best selling and therefore most profitable model and no doubt most talked about. And that talk will be positive from 99% as it will be the best handling, most powerful and most exciting crossover on the planet. it looks like it’s also been responsible for a turnaround in share price that was otherwise in terminal decline.

So pretty bloody good for the “brand” I’d say

[big_rob_sydney]

Spiros115 said:

Maccmike8 said:

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

They haven’t let the brand down though have they? Quite the opposite. it will bring in new customers (old and young), it will likely be their best selling and therefore most profitable model and no doubt most talked about. And that talk will be positive from 99% as it will be the best handling, most powerful and most exciting crossover on the planet. it looks like it’s also been responsible for a turnaround in share price that was otherwise in terminal decline.

So pretty bloody good for the “brand” I’d say

Porsche did something similar in their move to add to the 911-only range. They're doing well today, and are highly profitable.

[redroadster]

Mcclaren take note your missing a trick.

[ducnick]

It’s not a typical SUV is it. Not with that ride height. These cars are more accurately described as “hatch back” or “estate”. The Americans use the term “wagon” I’m told. All three of these terms more accurately describe this Ferrari interpretation of a family friendly car.

[Schermerhorn]

I thought that the Purosangue had already been revealed and the secret was out of the bag...

https://youtube.com/shorts/Ohut4_Ype08?feature=sha...

[ntiz]

We all know there will be much hand wringing from enthusiasts. Most of whine can’t or won’t buy a new one (myself included).

Ferrari will then proceed to sell tons of them at mega profits, proving as usual nobody cares what we think.

Hopefully it pays for the sports cars to be even better.

[MiniMan64]

Schermerhorn said:

I thought that the Purosangue had already been revealed and the secret was out of the bag...

https://youtube.com/shorts/Ohut4_Ype08?feature=sha...

Except that looks nothing like what Ferrari have shared above…

[unpc]

A lot of love on here for it then which is strange as every other SUV thread is a bh fest.

I'll be the lone dissenting voice here then and say this will unlikely bring anything new to the party and just be another cynical me too SUV 10 years too late.

[Davey S2]

Maccmike8 said:

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

Nonsense.

Brands need to evolve and move with the times or they disappear.

And profitable cars like this will help pay for the more interesting cars.

If you hadn't noticed Ferrari's current line up of cars you can actually order is about 3 cars. They can't survive on that.

[Bestle]

Schermerhorn said:

I thought that the Purosangue had already been revealed and the secret was out of the bag...

https://youtube.com/shorts/Ohut4_Ype08?feature=sha...

Hopefully you posted that obvious render as a joke.

[MDL111]

I wouldn’t care if this was not the reason the amazing V12 2+2 line was discontinued. A real shame as I am sure I am not the only one who sees these cars as the perfect daily.
I am sure they will sell many more of these and it will be good for brand value, share price etc etc, still makes me sad and Ferrari definitely no longer will have the same feel for me (same as Porsche when they started producing SUVs and Maserati when they introduced a diesel quattroporte).

[A1astair]

This was all over instagram a couple of weeks ago:



Not sure most flattering pics but probably a truer representation of what it will actually look like.. Vent above the DRLs is an interesting choice for an SUV

[Escort Si-130]

redroadster said:

Mcclaren take note your missing a trick.

Take note on NOT to sell your soul to develop pointless pieces of st and be a sheep

[Escort Si-130]

Davey S2 said:

Maccmike8 said:

It'll no doubt be profitable for them, and Im sure Il like it but they've 100% let the brand down.

Nonsense.

Brands need to evolve and move with the times or they disappear.

And profitable cars like this will help pay for the more interesting cars.

If you hadn't noticed Ferrari's current line up of cars you can actually order is about 3 cars. They can't survive on that.

Says who, they can easily survive on it.