RE: Porsche now 'full speed ahead' for landmark IPO
RE: Porsche now 'full speed ahead' for landmark IPO
Tuesday 6th September 2022

Porsche now 'full speed ahead' for landmark IPO

VW AG announces its intention to publically list a minority stake in Porsche. Expect the outcome to be seismic...


And so, finally, it begins. Porsche’s long-anticipated Initial Public Offering, widely expected to be among Europe’s biggest, was officially signalled by its parent, Volkswagen AG, late on Monday. Despite choppy market conditions, the manufacturing giant has confirmed that it plans to list a minority stake in the famed car maker. Up to 25 per cent of non-voting ‘Preferred Shares’ would be offered in the IPO, which is expected by the end of September or beginning of October, with the listing on the Frankfurt exchange finalised by the end of the year. 

“We very much welcome the decision of the Volkswagen Supervisory Board in favour of an IPO of Porsche AG,” Oliver Blume, Chairman of the Executive Board of Porsche AG said. “This is a historic moment for Porsche. We believe an IPO would open up a new chapter for us with increased independence as one of the world's most successful sports car manufacturers. It would strengthen our ability to further execute our strategy.”

While PH won’t pretend to understand the minutia of the IPO itself - it includes dividing up the share capital of Porsche AG into 50 per cent ‘Preferred Shares’ and 50 per cent ‘Ordinary Shares’, and apparently features a 25 per cent plus one blocking minority of the latter for the Porsche and Piech families via Porsche SE - several objectives are being targeted with the share sale. 

One, plainly, is increased entrepreneurial independence (Porsche’s words). The manufacturer wants to ‘unleash its full potential by leveraging its many strengths’. Among these, it lists the strength of the brand, racing heritage, structural growth, customer experience, battery-electric tech and compelling financial performance. And when it is targeting Group revenues of 38 to 38 billion euros for 2022 alone, it is easy to understand how investors have come to expect a valuation as high as 85 billion euros. 

“We believe Porsche is well positioned and will continue to focus on high-quality and exclusive products, electromobility and sustainability,” noted Lutz Meschke, Deputy Chairman of the Executive Board. “Therefore, I am optimistic that we could attract a very strong and well-diversified shareholder base with the IPO.” 

Among that base is said to be the Qatar Investment Authority, which has agreed to take a 4.99 per cent stake in the newly listed company, subject to agreement. The preferred shares will be offered to retail investors in Germany, Austria, France, Italy, Spain and Switzerland, although Bloomberg has reported that Porsche has been ‘gaging interest’ among the continent’s billionaires, tipping Red Bull founder, Dietrich Mateschitz, and LVMH Chairman Bernard Arnault as potential big-name investors. 

Of course, when Porsche talks about ‘independence’ it means in relation to Volkswagen AG. Consequently, as part of the IPO, the domination agreement that dictates profit and loss transfer to its parent would be terminated by the end of the year. It will be replaced with an ‘industrial cooperation agreement’ that would seek to maintain ‘their successful cooperation and plan to continue to benefit from joint synergies in the future’ - but it would be conducted ‘on an arm’s length basis’. 

For its own part, the benefit of ‘moving ahead at full speed’ for Volkswagen AG is the additional investment it needs to continue moving forward with its strategy of electrifying everything that moves. Its own hugely ambitious plans are playing out on a vast scale, and while there are question marks about listing its chief source of operating profit during less than favourable market conditions, a successful IPO would yield the considerable funds it needs to prepare for life after 2035. Whether or not that comes to pass remains to be seen. Either way, the ‘Intention to Float’ notice is the first step toward an entirely new era for both firms. 


Author
Discussion

blue al

Original Poster:

1,444 posts

189 months

Tuesday 6th September 2022
quotequote all
Vw decide to sell the the Golden Goose,

Not sure this pans out that well in 5-10 years time.


Global Nomad

105 posts

111 months

Tuesday 6th September 2022
quotequote all
but VW are only selling a minority part...so they will retain a significant income and voting rights....so they can have their cake and eat it

GTEYE

2,505 posts

240 months

Tuesday 6th September 2022
quotequote all
The cynic might say big injection of cash for VW with the loss of nothing really, VW still have control.

Win-win.

lrdisco

1,743 posts

117 months

Tuesday 6th September 2022
quotequote all
And still a cash cow for VW.

Numeric

1,499 posts

181 months

Tuesday 6th September 2022
quotequote all
While a year ago this would have been a fine concept, I wonder if they have left it too late?

If as many reports suggest we are entering a period of economic turmoil, I'm not sure I'd be wanting shares in a luxury car maker. While I would not expect an economic slump to be as detrimental as it may be to say Aston Martin, I do feel that the lower end of their market may see significant reductions in volume.

Nickbrapp

5,277 posts

160 months

Tuesday 6th September 2022
quotequote all
Who cares if it is a cash cow for VW, car companies build cars to make a profit, we’re lucky that they still turn out excellent drivers cars, they could simply sell dross and people would still buy it because of the badge.


rodericb

8,916 posts

156 months

Tuesday 6th September 2022
quotequote all
GTEYE said:
The cynic might say big injection of cash for VW with the loss of nothing really, VW still have control.

Win-win.
That is the idea. You don't need to be a cynic to view it like this as this is how publicly traded shares work.

I'm not sure why this is a landmark IPO as Porsche has already floated once.

Edited by rodericb on Tuesday 6th September 07:17

JerryF

333 posts

204 months

Tuesday 6th September 2022
quotequote all
Probably explains the plethora of Press Releases Pistonheads have been posting.

To be fair, it won't change my life and have little interest.

whp1983

1,401 posts

169 months

Tuesday 6th September 2022
quotequote all
If you want to buy shares do you have to have five other shares in lesser companies and be friends with a dealer?!


greygoose

9,669 posts

225 months

Tuesday 6th September 2022
quotequote all
whp1983 said:
If you want to buy shares do you have to have five other shares in lesser companies and be friends with a dealer?!
On the plus side you can sell any shares you get for a healthy profit tomorrow.

Stevie_Wonder

1,062 posts

232 months

Tuesday 6th September 2022
quotequote all
whp1983 said:
If you want to buy shares do you have to have five other shares in lesser companies and be friends with a dealer?!
Wait until next month when the "RS" option is available, offering an extra yield of 0.1%

RudeDog

1,669 posts

204 months

Tuesday 6th September 2022
quotequote all
Oooh! Wow, a car brand I like is selling shares in itself... I'm going to be rich!

rolleyes

stongle

5,910 posts

192 months

Tuesday 6th September 2022
quotequote all
What the article doesn't mentiom, they aren't guaranteeing to float. They are going out to investors to see if there is enough demand (at the right price) to IPO part of the company. They have to do this step, but they have about 4 weeks or so to gauge interest, then have another meeting on it before hitting the button. And it really looks like part. Only 25% of the preference shares will be publicly issued, which is 12.5% of the total capital. Porsche SE (which is the family side), get to retain a blocking position.

It's a curious one.

Ignoring the VW / Porsche family long running shenanigans, it's a really weird time to float (with markets potentially going into a period of zero rate support). Existing investors are appearing to question the rationale of the timing.

And if anyone likes a history lesson, of how markets can work against you, here's an abstract on the last time Porsche and VW engaged in financial shindigs.

https://internationalbanker.com/history-of-financi...

Silvanus

6,917 posts

53 months

Tuesday 6th September 2022
quotequote all
When PH buy some shares will they get much say with regards to future products and will Porsche get a bigger discount on ads?

MrGeoff

780 posts

202 months

Tuesday 6th September 2022
quotequote all
Numeric said:
While a year ago this would have been a fine concept, I wonder if they have left it too late?

If as many reports suggest we are entering a period of economic turmoil, I'm not sure I'd be wanting shares in a luxury car maker. While I would not expect an economic slump to be as detrimental as it may be to say Aston Martin, I do feel that the lower end of their market may see significant reductions in volume.
Not entering it, we're already in it.

DonkeyApple

70,618 posts

199 months

Tuesday 6th September 2022
quotequote all
stongle said:
What the article doesn't mentiom, they aren't guaranteeing to float. They are going out to investors to see if there is enough demand (at the right price) to IPO part of the company. They have to do this step, but they have about 4 weeks or so to gauge interest, then have another meeting on it before hitting the button. And it really looks like part. Only 25% of the preference shares will be publicly issued, which is 12.5% of the total capital. Porsche SE (which is the family side), get to retain a blocking position.

It's a curious one.

Ignoring the VW / Porsche family long running shenanigans, it's a really weird time to float (with markets potentially going into a period of zero rate support). Existing investors are appearing to question the rationale of the timing.

And if anyone likes a history lesson, of how markets can work against you, here's an abstract on the last time Porsche and VW engaged in financial shindigs.

https://internationalbanker.com/history-of-financi...
I have to say that as someone whose career is based around this sort of event, I can't actually see the forward benefit of this other than an attempt to move risk off VW's balance sheet?

The warning for me is that they don't seem to be targeting top end investment but more what tends to be referred to as 'mug money'.

Plus, Porsche may sell some sports cars but their true business is selling VW SUVs with Audi drivetrains so why would you want financial exposure to a company that is utterly beholden to another?

I'm sure more will come to light to make it clearer but at the moment it just has a whiff about it to me.

ogrodz

183 posts

150 months

Tuesday 6th September 2022
quotequote all
MrGeoff said:
Numeric said:
While a year ago this would have been a fine concept, I wonder if they have left it too late?

If as many reports suggest we are entering a period of economic turmoil, I'm not sure I'd be wanting shares in a luxury car maker. While I would not expect an economic slump to be as detrimental as it may be to say Aston Martin, I do feel that the lower end of their market may see significant reductions in volume.
Not entering it, we're already in it.
Indeed - there is an argument to say that the market is at the bottom and this is a great time to invest.

DonkeyApple

70,618 posts

199 months

Tuesday 6th September 2022
quotequote all
MrGeoff said:
Numeric said:
While a year ago this would have been a fine concept, I wonder if they have left it too late?

If as many reports suggest we are entering a period of economic turmoil, I'm not sure I'd be wanting shares in a luxury car maker. While I would not expect an economic slump to be as detrimental as it may be to say Aston Martin, I do feel that the lower end of their market may see significant reductions in volume.
Not entering it, we're already in it.
Agree but I think the jury remains out as to whether the Porsche demographic is going to be effected all that much.

I'd also be wary of comparisons with Aston which was a and remains a broken pile of debt that had been sucked dry by robber barons and can't generate enough cash revenue to finance its debt pile safely. Conversely, Porsche is a cash generating behemoth with little debt to worry about at a time when cash generating companies are king.

What I do t quite get is the low quality of the potential investors being mentioned in the article. I can't fathom the reason for going low with such a robust and cash generating business.

Dr G

15,990 posts

272 months

Tuesday 6th September 2022
quotequote all
Numeric said:
If as many reports suggest we are entering a period of economic turmoil, I'm not sure I'd be wanting shares in a luxury car maker. While I would not expect an economic slump to be as detrimental as it may be to say Aston Martin, I do feel that the lower end of their market may see significant reductions in volume.
Try ordering even a "humdrum" Porsche today wink

I think the current economic climate works very much in their favour; it's a proven, profit-making enterprise (rather than just bluster like so many startups). It's almost akin to buying gold as a safety.

Raven Flyer

1,645 posts

254 months

Tuesday 6th September 2022
quotequote all
People who think that 'economic turmoil' might affect Porsche's share value and revenue streams haven't been through many economic turmoils.

The people that spend their money on Porsches will still be buying Porsches throughout the foreseeable future.