Range Rover 'Lansdowne Edition' unveiled
Bespoke spec limited to 16 cars, priced at a quarter of a million each...
Last time there was a £250k, SV-badged Range Rover around, it was the old two-door Coupe project that was ultimately cancelled. Pity, that one always seemed quite cool. Now the SV badge is back, on this ‘Lansdowne Edition’ of the new Range Rover.
Described as showcasing ‘Range Rover’s distinctive, refined design’, the Lansdowne Edition has been revealed at a freshly redone Mayfair showroom. Which might explain why there are more pictures of the boutique than of the car – we’ll attempt to track some more down. The spec of the new SV is ‘inspired by Mayfair’s iconic architecture’, with Lansdowne Grey Gloss outside and a Rosewood interior.
Additionally, the Range Rover gets metal script badging front and rear (hand crafted by Fattorini, Britain’s oldest family-owned jeweller, don’t you know, so careful at the car wash), 23-inch wheels, a Corris Grey Gloss roof that’s apparently a contrast with the other grey, plus the event suite boot with leather cushions. It’s all very plush, just like the Mayfair showroom. If only we could see a bit more of it.
As well as the SV Bespoke Rosewood and Ebony upholstery, the interior of the Lansdowne gets Moonlight Chrome accent finishes, mohair carpets and illuminated treadplates with ‘SV Bespoke - Lansdowne Edition 1 of 16’ script. Good job there’s plenty of space in the door for that.
Interestingly, all 16 of the new Ranges were spoken for ahead of the reveal, each costing £250,000. Still, lovely new showroom to pick it up from, at least. Expect plenty more showrooms like Mayfair, too, as the company moves to a direct-to-customer-agency model by next year. Range Rover says the switch will ‘elevate customer experience both in showrooms and online.’ Fingers crossed that includes a few more car pictures, too.
Land Rover can move into Range Rovers old space and Range Rover upmarket into Bentley territory, the market for which is doing really well. The uber rich keep getting richer, would be good for JLR to cater for them as well.
But realistically, some of the people going past that showroom window will literally have more money than they know what to do with.
The best thing to do is to help relieve them of the problem and to hope it does someone else some good down the line.
noun
lans·?downe ?lanz?dau?n
: a fine lightweight dress fabric in twill weave with a silk or rayon warp and a worsted or cotton filling
nope - still no ideas the relevance of that name to this model?
As someone who is 1 year in from placing an order with no delivery date in sight, this is another lost tradition!!! (latest ETA H2 2023)
you really can't buy these things!
Current leadtime for a full size range rover was quoted to me as 24 months last week. Thinking about placing a second order now so I have one for when I move the first one on! (IF it ever arrives).
The market is bizarre and (IMHO) cannot continue as it is. Eventually supply will catch up with demand, or interest rates drop demand to meet supply.
Either way, the initial outlay of £250k is big, however the real pain might well be the depreciation.... will it be worth £100k 12 months after purchase when the market corrects?
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