RE: Ford launches new Ranger Wildtrak X and Tremor
RE: Ford launches new Ranger Wildtrak X and Tremor
Monday 27th March 2023

Ford launches new Ranger Wildtrak X and Tremor

Bilstein suspension, off-road driving assists and 'Flexible Rack System' for lifestyle-focused trucks


While everyone’s inner 12-year-old can appreciate a Ford Ranger Raptor, the realities of a grown up truck purchase make it a little less appealing. Pre-teens don’t see 20mpg and £60k, they see a stadium super truck for the road. Those after some of the Raptor’s toughness with more palatable costs might be interested, then, in these new Rangers: the Wildtrak X and Tremor.

Described as ‘exciting off-road focused models’ by Ford, both get a new look, upgraded suspension and more tech. The Wildtrak X builds on the standard Wildtrak with 30mm-wider tracks and a 26mm increase in ride height. It also has standard-fit Bilstein ‘high-performance position-sensitive dampers’ aiming to help the truck in the rough stuff, as will its heavy duty power steering system and bash plates. The Tremor is based on the Ranger XLT and gets the same suspension parts as the Wildtrak X. The Tremor is the Boulder Grey pick-up here, a colour unique to the model, and it also gets exposed tow hooks cast in aluminium. Those who miss their Defenders will appreciate water resistant, easily cleaned vinyl trim for the floor and seats.

Both new Rangers will be powered by the familiar twin-turbo diesel, offering 205hp/ 369lb ft and driving through a 10-speed auto. It won’t match the Raptor’s V6 for performance or sound, but then 20mpg should also be easily achievable rather than a highest score. And all that torque (7lb ft more than the Raptor) will help off road, as will new assistance features: Trail Turn Assist, which brakes an inside wheel to help the Ranger around a turn, and Trail Control, which is basically off-road cruise control up to 20mph.

New for the Tremor and Wildtrak X (but coming to the rest of the range soon) is Ford’s Flexible Rack System, said to be first for this pick-up segment. It means long stuff can be carried on the roof rather than wedged inside, freeing up space. Ford says 80kg can go on there when driving, or a quarter of a tonne stationary.

“The new Ranger Wildtrak X and Tremor series follow the same recipe as our iconic Ranger Raptor; each one adds even more off-road ability and stunning looks to Europe’s most popular pickup. Together, they broaden the latest Ranger family to new levels, strengthening its appeal to more customers than ever,” said Hans Schep, general manager, Ford Pro, Europe. Orders for both models are due to open before March is out, with deliveries from August. Expect a premium over the regular XLT (£31,150) and Wildtrak (£39,350).


Author
Discussion

dunnoreally

Original Poster:

1,356 posts

138 months

Tuesday 28th March 2023
quotequote all
Wildtrak is already a particularly butch-looking truck for people who actually need a truck (or at least benefit from having one for tax reasons). Raptor is, now that it's got a proper engine, the wilfully silly heart-over-head performance thing for people who emphatically do not need a truck but like the idea of one.

These feel like a niche within a niche, and I'm not really sure who they're for.

mat205125

17,790 posts

243 months

Tuesday 28th March 2023
quotequote all
dunnoreally said:
Wildtrak is already a particularly butch-looking truck for people who actually need a truck (or at least benefit from having one for tax reasons). Raptor is, now that it's got a proper engine, the wilfully silly heart-over-head performance thing for people who emphatically do not need a truck but like the idea of one.

These feel like a niche within a niche, and I'm not really sure who they're for.
Kinda agree, but have to say I really like them.

Unashamedly like the look of them, and the practicality for towing and dragging stuff about is pretty ideal

Koyaanisqatsi

2,561 posts

60 months

Tuesday 28th March 2023
quotequote all
Surprised there are so many variants coming out on launch rather than towards the end of production (see the current Wolftrak and Stormtrak). Nobody is buying the 'XL' apart from estate/yard owners and fleets such as UK Power Networks, RAC, Fire & Rescue etc. who will just adapt them and have their own adaptions and backs put on them. The current Ranger can even be bought with no bed at all, just the bare chassis like the Transit is available in for the reason.

The current typical Raptor owner is a very particular and curious type of person indeed.


Billy_Whizzzz

2,633 posts

173 months

Tuesday 28th March 2023
quotequote all
Are these the ones that you can’t recover VAT or run as a ‘commercial’ vehicle?

ucb

1,117 posts

242 months

Tuesday 28th March 2023
quotequote all
Colleague of mine has one as a company car. Has to be the Wildtrack to be classed as a commercial vehicle and attract the flat rate tax rather than the Raptor according to him

findlay_MX

150 posts

228 months

Tuesday 28th March 2023
quotequote all
Am I allowed to be a bit annoyed that they're firing out new models and I'm probably looking at March 2024 for delivery of my new V6 Wildtrack? :lol:

David87

7,032 posts

242 months

Tuesday 28th March 2023
quotequote all
V6 diesel option? Hope so.

Whatever, these make much more sense than the Raptor in terms of tax bills. How many cocked about with Wildtraks do you see about despite the existence of the Raptor? All of those will now be these and Ford pockets the money rather than some backstreet tuners.

Koyaanisqatsi

2,561 posts

60 months

Tuesday 28th March 2023
quotequote all
ucb said:
Colleague of mine has one as a company car. Has to be the Wildtrack to be classed as a commercial vehicle and attract the flat rate tax rather than the Raptor according to him
Yes, pretty much. A business can only claim the input VAT if it's a commercial vehicle. Generally, if the pickup has two rows of seats ('double cab' if you like) then it's a car, if the pickup has two rows of seats and its payload is one tonne or greater (which the Raptor's isn't), then it's a van and therefore a commercial vehicle for VAT and Income Tax purposes (and different VED rates apply).

They are classed as an employee benefit in kind if they are also freely provided for private use. That's where the flat rate amount (currently £3,600) he likely refers to applies. 20% Basic Rate tax on £3,600 = £720 per year in tax. If he's a 40% Higher Rate taxpayer that will be £1,440. To qualify for that, it needs to be a commercial vehicle.

DaveEvs

410 posts

132 months

Tuesday 28th March 2023
quotequote all
Peak “Bro-Dozer”

Might have been popular at bike parks prior to the T5 Standardisation Act, but difficult to see where it will sell in the UK as a van does everything “lifestyle” better.

Darnoc95

516 posts

60 months

Tuesday 28th March 2023
quotequote all
Sixteen years ago i ran a Nissan Navara for 3 years as a company car tax dodge. Have to say that as good as this type of vehicle is fully loaded, comfortable,powerfull, great ride height etc etc. I couldnt wait for the lease to end. They are an absolute pain in the ass to live with & park in most UK car spaces. Plus now the tax loop hole has pretty much vanished with the advent of hybrid estates & smart high end VW transporters & Merc Vito's & Transit couriers etc.
I know of 3 other buisness owners who have also owned differing 4x4 pickup's & we've all said they are too compromised a vehicle & have moved on to easyier to live with vehicles.
Not saying they are rubbish vehicles far from it & doubtless their are many who need such a vehicle but i reckon theirs a good amount that get them just to impress their inner 7 year old.

Koyaanisqatsi

2,561 posts

60 months

Tuesday 28th March 2023
quotequote all
DaveEvs said:
Peak “Bro-Dozer”

Might have been popular at bike parks prior to the T5 Standardisation Act, but difficult to see where it will sell in the UK as a van does everything “lifestyle” better.
How many Raptors do you see doing Raptor-y things instead of crawling in traffic on the M25 though? Manufacturers can dream up whatever image they like about customers in their press releases, but the vehicles are rarely used for their intended purpose (see hypercars and 911 GT3s cruising around Knightsbridge, never leaving the city).

I don't think the outgoing Ranger looks particularly tired and in need of an update, but styles and designs are shifting more 'American' whether we like it or not, and the new Ranger epitomises this.

My other half has a Wildtrak as a company vehicle, but we aren't going on mountain biking holidays or fording raging rivers in forests and whatever else is probably pictured in the press release. Nor is she a roided-up gym owner, travelling scrap metal enthusiast, or loading a pallet of breeze blocks or timber in the back, such is the type of person the Ranger often attracts complete with the arch extensions, Chinese LED lightbars, FORD grill, and bonnet scoop looking like the lid of a kitchen swing bin. I frequently tell her it's ridiculous driving such a thing when a little hot hatch would be much more suitable.

LimaDelta

8,505 posts

248 months

Tuesday 28th March 2023
quotequote all
Still prefer my Hilux. I don't understand why everything these days needs to be so 'over-styled'. It's like they are all caricatures of their previous iterations.

Hairymonster

1,678 posts

135 months

Tuesday 28th March 2023
quotequote all
"Raptor", "Wildtrak", "Tremor" - wonder what demographic they're looking to attract!

MountainsofSussex

445 posts

216 months

Tuesday 28th March 2023
quotequote all
DaveEvs said:
Peak “Bro-Dozer”

Might have been popular at bike parks prior to the T5 Standardisation Act, but difficult to see where it will sell in the UK as a van does everything “lifestyle” better.
Having spent (according to the family) rather too much time at popular mountain biking spots, I'm not sure pickups have ever been that popular here for riders. The combination of British weather and advertising to crims the bike that costs nearly as much as the car means they're far less popular than the work van or family car. Rarely seen at other lifestyley places like surf spots either. Flat load bed is less than ideal for changing out of a wetsuit...

boyse7en

8,195 posts

195 months

Tuesday 28th March 2023
quotequote all
Hairymonster said:
"Raptor", "Wildtrak", "Tremor" - wonder what demographic they're looking to attract!
Ann Summers' crowd by the sound of it

siony1974

43 posts

166 months

Tuesday 28th March 2023
quotequote all
The vast majority of these are seen on the school run not the work run these days.
The bed is too small to be any real heavy use expect on the single cab.
We've had a few Ranger single cabs down the years and no one I know with a double cab uses it for work. They use a van for that.
Double cab no longer a commercial vehicle in my eyes. It's an SUV with an open boot. The fact they label the accessories 'Lifestyle' says it all.
Work trucks should have a few scrapes on it and the inside should be full of crap or you're doing it wrong.

TGCOTF-dewey

7,914 posts

85 months

Tuesday 28th March 2023
quotequote all
Needs a 6 wheel version in white with a black, red and yellow stripe, called the bigtrak.

Fetchez la vache

5,907 posts

244 months

Tuesday 28th March 2023
quotequote all
MountainsofSussex said:
DaveEvs said:
Peak “Bro-Dozer”

Might have been popular at bike parks prior to the T5 Standardisation Act, but difficult to see where it will sell in the UK as a van does everything “lifestyle” better.
Having spent (according to the family) rather too much time at popular mountain biking spots, I'm not sure pickups have ever been that popular here for riders. The combination of British weather and advertising to crims the bike that costs nearly as much as the car means they're far less popular than the work van or family car. Rarely seen at other lifestyley places like surf spots either. Flat load bed is less than ideal for changing out of a wetsuit...
Yeah I'd second this (well, both the T5 Standardisation Act - guilty, and pickups not being that popular for MTB). The pickups look great in the US where I'm sure they "work" better, but the reality of changing out of something muddy / salty in the open and not getting your clean clothes dirty / wet when it's pissing it down somewhat takes the fun off...
Even just for changing after trail running with way less clobber is far more enjoyable, rather than feeling like a teenage fumble in the front of a Mk 1 Fiesta... actually maybe I have this all wrong...

Mysstree

547 posts

76 months

Tuesday 28th March 2023
quotequote all
Hairymonster said:
"Raptor", "Wildtrak", "Tremor" - wonder what demographic they're looking to attract!
With a name like “Tremor” probably someone who hunts Graboids.

Maxym

3,048 posts

266 months

Tuesday 28th March 2023
quotequote all
'Tremor'? Who in their right mind would name a car after a disability typically suffered by the elderly? I suppose 'Parkinson' might have been a suitable alternative.