RE: 2024 Audi SQ8 Sportback e-tron | UK Review
RE: 2024 Audi SQ8 Sportback e-tron | UK Review
Tuesday 19th December 2023

2024 Audi SQ8 Sportback e-tron | UK Review

No premium German carmaker's lineup is complete without a 500hp electric SUV. How does Audi's effort stack up?


It’s almost a year to the day exactly that we last drove the Audi SQ8 e-tron, a car you wouldn’t say is custom-built to appeal to the average PHer on the basis that it is a large, expensive SUV powered exclusively by a battery. In fact, at 2,650kg without yours truly sitting in it and tested here in its slightly less practical Sportback format, you might conclude that this is the equivalent of being given a marmite sandwich in place of Christmas lunch. A sandwich that cost you £100,795. 

Nevertheless, we’ve neglected to drive the car since it rocked up in the UK in the intervening months, and on the basis that it outputs 503hp (in optimum conditions, needless to say) and some of you might be considering taking the family-friendly, performance EV plunge in the new year, we’ve rolled up our sleeves for a second go. Additionally, John H was in two minds about the conventional SUV derivative he drove in Lanzarote (of all places) last year. So we thought we’d clear that up, too. 

Firstly, and perhaps most obviously, you’ll want to avoid the Sportback version as a matter of course. As ever, the only reason to buy one is if you prefer the styling, and honestly that seems like a long shot for anyone with eyesight good enough to qualify for a driving licence. Even if you are strangely partial to the hacked-off rear end and fastback-style boot lid that results, its silhouette makes the rest of the SQ8 look like a weirdly high-sided, blobby saloon. And that makes passersby hate it. Or this passerby did, at any rate. 

Mercifully though, our test car did come with conventional door mirrors (which the LHD models John drove did not) so that was automatically a brownie point in its favour; ditto the interior generally, which doesn’t overtly attempt to wow you like some of its rivals - and is probably all the better for it. You’ll still find yourself prodding a lot of screens for basic functions, but never in a fury. The driving position is fundamentally fine and the seats good. It’s put together with the usual precision. It feels upmarket. 

Admittedly, that familiar four-ringed feeling is slightly undone by the distinctive electrical whine first identified in the Canary Islands. Readily apparent on getaways and when coming to a full stop, it is one of those noises that you don’t notice so much once you’re used to it - but when you’re not, or you’ve opted to grumpily tune into it, there’s really no mistaking it. And that’s a shame because the one sound most of us would prefer not to hear coming from our six-figure SUV is one that recalls a milk float. (It isn’t that bad, yet nor is it good. Which is to say virtually silent. Which is what it should be.) 

Were it silent, you might be inclined to start appreciating the SQ8 - albeit for mostly foreseeable reasons. It is, like practically everything that sips from the plug, a doddle to drive and quite often a pleasure. Especially in town where even agile, high-powered SUVs can seem like a chore. Not the SQ8 though, which exits junctions and merges into traffic like an oversized i3. It rides competently and quietly. And if you’re in a genuine do-or-die rush, it will carve up slow-moving traffic like a motorbike courier. Obviously, a Lamborghini Urus will do this too - but you feel less guilty about it in the (mostly) mute Audi. 

It transfers this turn of pace onto the open road without much fuss. There is decent progression to the accelerator pedal (i.e. it’s not all or nothing) and, as before, you can modulate the regen using the paddles. When you actually need to apply the brakes directly, the response is intuitive enough (still not a given in EVs) although the extent to which you notice the fastidious recuperation of energy depends on how hard you’re trying. Typically - and for better or worse - this will not be much. Firstly, with up to 718lb ft of torque on call and traction to spare, not much effort is required. Secondly, because the chassis is more shower than goer. 

Truthfully, many of the criticisms could be cut and pasted from the big book of old Audi chestnuts. The steering is sternly weighted yet muddy off-centre and ultimately aloof. The adaptive air suspension (best left in Auto) is robust, credible and never less than rigorous in countering lean, but the S-specific underlying firmness too often denies it the chance to flow on British roads. So while there is frequently no technical reason to slow down, you tend to do so anyway having failed to adequately locate the fun. Remind you of anything? 

In fairness to the SQ8, John had a better time of this in Lanzarote, and had we driven the Sportback on roads that mirrored its development setting(i.e. smooth, fast EU-mimicking asphalt) it would likely have played to its strengths. The car cruises admirably well and overtakes slower-moving traffic with the usual dismissive ease. You’ll need to select S mode via the gear selector to access the no-holds-barred ‘Boost’ element of the power readout (and mash the bulkhead with your foot, too) but the resulting shove leaves you in little doubt that 0-62mph in 4.5 seconds is achievable. 

Repeating it too often is the inadvisable bit. The SQ8, it must be said, is not overburdened with range. Audi is likely aware of this comparative deficiency: the meat of the model’s recent facelift was focused on increasing battery capacity (to 106kWh) and improving aerodynamics (out of which the Sportback does best). But a WLTP rating of 276 miles in Black Edition format is nothing to write home about - not when real-world testing suggests it translates to around 215 miles at 93 per cent. A serviceable amount, given the way most people currently use EVs. But no reason to seek it out. 

Ultimately, that conclusion suffices for the car around the battery, too. The Sportback’s marmite-ish styling aside, the SQ8 does most things capably well. Perhaps it whines when it shouldn’t and doesn’t complement its driver when it should, yet otherwise it gets on with being a very fast electric SUV just fine - and is infinitely better looking than the iX xDrive50 M Sport that BMW will sell you for roughly the same money. Then again, Audi’s arch-rival took the precaution of installing an imaginative, super-plush interior in its offering and extracting 100 additional miles of range from it. The SQ8’s standout incentives, in contrast, seem few and far between. 


Specification | 2023 Audi SQ8 Sportback e-tron Black Edition

Engine: One front electric motor, dual rear motors
Transmission: single-speed auto, four-wheel drive
Power (hp): 503
Torque (lb ft): 718
0-62mph: 4.5 seconds
Top speed: 130mph
Weight: 2,650kg
Energy consumption: 2.3 miles/ kWh (WLTP)
Range: 276 miles
Price: £100,080 (as tested: £100,795) 

Author
Discussion

MOOSECORTINA

Original Poster:

253 posts

109 months

Wednesday 20th December 2023
quotequote all
Shall we say 70 miles range loaded in winter, £0 value in 5 years.

mersontheperson

732 posts

195 months

Wednesday 20th December 2023
quotequote all
Truthfully

Not interested

Spiros115

432 posts

80 months

Wednesday 20th December 2023
quotequote all
A car full of contradictions; built on pretence of saving the planet but is so heavy it can only manage 200 real world miles which means rubbish efficiency, modelled as an SUV but looks to have the ground clearance of a hot hatch, is rapid but isn’t fun to drive and you won’t use the speed much cus you’ll run out of juice, it’s competent around town but still massive for a city car, sold as a crown jewel but will depreciate like a stone.

If you’re a company director taking advantage of BIK rates and you can’t bare the thought of that BMW beaver staring at you every morning or for whatever reason don’t want a taycan then this is your car, why else would you go near it?

Howard1650

345 posts

221 months

Wednesday 20th December 2023
quotequote all
At £100,795. Who is buying these cars? At 25% depreciation on the day you buy it, and 50% over two years , it’s just crazy money.

I just don’t understand why OEM think car prices are sustainable at these ridiculous levels. It’s not just on premium models or supercars it’s the more mundane offerings that are now over £50,000.

Slowlygettingit

945 posts

71 months

Wednesday 20th December 2023
quotequote all
Does the seat base in picture 10 look incredibly short front to back?

Scoobysaurus

360 posts

127 months

Wednesday 20th December 2023
quotequote all
2.7 tonnes!!!

I wonder what the tyre and brake particulate emissions are like hauling that weight around? Let alone stress on roads, the electricity generation to charge it and resources used in the build. New car tech, rock on :-(

Cold

16,713 posts

120 months

Wednesday 20th December 2023
quotequote all
Howard1650 said:
At £100,795. Who is buying these cars? At 25% depreciation on the day you buy it, and 50% over two years , it’s just crazy money.

I just don’t understand why OEM think car prices are sustainable at these ridiculous levels. It’s not just on premium models or supercars it’s the more mundane offerings that are now over £50,000.
Company car drivers and others on a lease. A friend of mine has recently swapped over to a Taycan as the monthlies over three years were cheaper than his previous "sensible" 5 Series hybrid due to all the tax stuff.
He freely admits that there's no way he'd be driving one otherwise.

anonymous-user

84 months

Wednesday 20th December 2023
quotequote all
What a load of rubbish, a car that does nothing well, looks awful, but somehow is saving the planet, costs a fortune and will depreciate like no ones business. Not sure what car manufacturers are think but ......it must be that we are idiots and sheep that will buy anything....

Evercross

6,883 posts

94 months

Wednesday 20th December 2023
quotequote all
MOOSECORTINA said:
Shall we say 70 miles range loaded in winter, £0 value in 5 years.
yes

In 30 years of using rechargeable batteries I have never known a device that employs them that has not lost significant capacity within 3-4 years.

The EV fanbois will be along to present some example of a TESLA that is still going strong, but the concern is still there that these are not cars. They are electronic goods that will become landfill when the batteries die unless an economic third-party industry in battery replacement grows to meet the demand, and with the current diversity of incompatible battery systems and the complexity of manufacture and shipping I think this is about as likely as Scotland winning the World Cup.

Seasonal Hero

7,954 posts

82 months

Wednesday 20th December 2023
quotequote all
Honestly? £100k for yet another too big, too heavy, too fast EV with a stty range.

Pathetic attempt Audi. 2/10. Try much much harder.

cerb4.5lee

44,729 posts

210 months

Wednesday 20th December 2023
quotequote all
These electric cars just give me so much range anxiety. I'm used to a 700 mile range in the Merc, so to see something with such a low range like this...it just blows my mind to be honest. Electric cars definitely don't seem to be built for high mileage users/buyers that is for sure.

I guess that if you only pop to the shops every now and again...then this will be fine though.

9k rpm

615 posts

240 months

Wednesday 20th December 2023
quotequote all
Howard1650 said:
At £100,795. Who is buying these cars? At 25% depreciation on the day you buy it, and 50% over two years , it’s just crazy money.

I just don’t understand why OEM think car prices are sustainable at these ridiculous levels. It’s not just on premium models or supercars it’s the more mundane offerings that are now over £50,000.
I’m probably in the market for something like this as can get one through salary sacrifice at work and make use of getting a wonderful tax saving on the monthly lease. However, as this essentially looks crap, drives crap and will get you about 100 miles in winter it will be a “No”. The Taycan 4S Sport Turismo I test drove was something else though and very similar money albeit a somewhat different car. Similar interior space though I’ll wager.

GolfDragon

300 posts

97 months

Wednesday 20th December 2023
quotequote all
Other than it having 500hp (which lets be honest most people won't use on UK roads) it's not worth £100k.

Especially when you can pick up a used E tron in decent condition for around £25k and it is effectively the same car

Crumpet

5,409 posts

210 months

Wednesday 20th December 2023
quotequote all
I don’t normally ‘get’ the hate for SUVs, they’ve never normally bothered me and I’ve enjoyed owning some myself. But that - and Audi SUVs in general - is horrific. An ugly, hypocritical waste of resources. Sadly I know lots of people who will aspire to this.

86wasagoodyear

988 posts

126 months

Wednesday 20th December 2023
quotequote all
I seriously doubt it can 'carve up slow-moving traffic like a motorbike courier'... ...it's over 2m wide FGS ! Overweight & oversized, and consequently wasteful & not remotely 'green'.

plfrench

4,917 posts

298 months

Wednesday 20th December 2023
quotequote all
At least it highlights to the general population how hideously energy wasteful SUVs are. As pointed out by Cerb above the inherent inefficiency with poor aerodynamics was ignored when lugging around 85l of Diesel.

I’m convinced that range concerns will drive the general population towards more aerodynamically efficient options such as hatches or estates as the EV transition continues. Audi can’t get their A6 Etron Avant out soon enough.

Gigamoons

18,084 posts

230 months

Wednesday 20th December 2023
quotequote all
Poor effort.

Twinair

1,035 posts

172 months

Wednesday 20th December 2023
quotequote all
Why do you write the line about: ‘Feel less guilty…’?

This really is what all this is about, isn’t it? Getting people to feel ‘guilty’ for transporting themselves around?

If you bought this mass of cobalt, lithium and wires, you basically should feel eco ‘guilty’ - not only is it rubbish (EV’s that are good, a la i3 and say Taycan - which are not my cup of tea - but are good, go for it!) but the range is woeful as is more or less all other ‘car’ credentials it does not have…!

Spend a fortune, lose a fortune, it’s woeful, what an awful thing, this is what happens when ‘products’ are designed to a legislative agenda, poo comes out!

Period.

Hammersia

1,564 posts

45 months

Wednesday 20th December 2023
quotequote all
Front badge is making my teeth itch.

jason61c

5,978 posts

204 months

Wednesday 20th December 2023
quotequote all
2023, 4000miles and already over £20k of list

https://www.lookers.co.uk/nearly-new-car/audi/q8/3...

there's a few of them also, £55k value at 1 year old?