Wednesday 13th March 2024

Ineos launches new Quartermaster Chassis Cab

Want to use the extended ladder frame of the Grenadier pickup for a specialist vehicle? Right this way...

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Ineos is expanding its off-roader range once again with a new, Chassis Cab version of its Quartermaster pickup. The latest variant of the double-cab truck features an exposed ladder-frame chassis at the rear, allowing for specialist vehicle converters (or anyone handy with a welding torch) to customise the rear of the car for any and all needs. 

One of the major draws of the Quartermaster is its sheer size, with a wheelbase that’s 305mm longer than the Grenadiers at 3,277mm and a towering height of 2,019mm. The Chassis Cab takes things a step further by leaving the ladder-frame chassis behind the five-seater cabin open to the elements. The launch pictures show how a cargo bed can be bolted onto the back, but all sorts of configurations are possible with the Chassis Cab: think Quartermaster ambulance, fire engine, tank and much more. You still get all the off-road gear too, such as a two-speed transfer case and a trio of locking differentials. So it can not only go everywhere, it can now do (almost) everything. 

“In the first year since the Grenadier launched we have already seen a number of specialist conversions, particularly with emergency services such as fire, police and inshore rescue, so launching the Quartermaster Chassis Cab is a natural step that takes our off-road expertise into many commercial areas that need a class-leading 4X4”, said commercial chief George Ratcliffe. “The ‘blank canvas’ Chassis Cab variant allows even greater versatility, from the basic trayback for agricultural use through recovery and emergency services to tourism, presenting an ideal platform for an overlanding camper.”

Like the rest of the Grenadier and Quartermaster range, the Chassis Cab is offered with a turbocharged, 3.0-litre BMW straight-six in either petrol or diesel form, each paired with a ZF eight-speed automatic. You can register your interest on the company’s website now, with prices starting at £53,180 excluding VAT. And don’t forget to set something aside for your custom rear deck. We’re thinking mobile apocalypse bunker…

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• 2023 INEOS Grenadier | PH Review
• Ineos officially unveils new Quartermaster pickup

[British Beef]

Looks ideal for mounting a large machine gun on the back...... quite a big market for that sort of thing these days unfortunately!!

[magic Monkey Dust]

Way out of the Talibans price range as a technical.
Even being sparing on the options list.

[chrisironside]

Does someone in Pistonheads have shares in Ineos??!
They seem to command a lot of website real-estate for such an unremarkable car company.

[Macboy]

Big it may be, but the standard pickup only has a 760kg payload so with a specialist body on this, will it actually be able to carry anything? A Quaver tipper perhaps?

[Jon_S_Rally]

chrisironside said:

Does someone in Pistonheads have shares in Ineos??!
They seem to command a lot of website real-estate for such an unremarkable car company.

Given how much traffic it generates from all the angry folk who want to slate the car and the man behind it, it makes perfect sense for them to run more articles about it.

[chickensoup]

I believe those that mount machine guns prefer the reliability of a hilux

[LucyP]

And the price and parts availability. How many dealers does Mr Ratcliffe have in Afghanistan or Iraq, compared with Toyota?

[DonkeyApple]

chickensoup said:

I believe those that mount machine guns prefer the reliability of a hilux

The bed is too low for strafing women and children running away, sorry ground assault troops.

This model arguably does fill a niche that has been left behind by the old Defender, especially if the equipment from those can be easily bolted to this?

[thewarlock]

I hope replacement tail lights aren't expensive cos I can see them getting smashed, regularly.

[LimaDelta]

Yes, an old one but a good one.



Though you could probably fit a pair of UB-32s on the new Quartermaster, so double the HL/LC capacity.

[garypotter]

[quote=LimaDelta]Yes, an old one but a good one.



Love that poster...

But was an issue with theIneos that is was less than a ton GVW so did not meet the tax break threshold for VAT regd companies?

Even so i am sure it will sell in very few numbers

[BVB]

Useful.

[Pumpsmynads]

“British cars”

[FlukePlay]

How's Ineos doing in sales terms?

https://www.smmt.co.uk/vehicle-data/car-registrati...

32 registrations YTD in 2024 (UK) is a small number and I presume their export market would be considerably more?

[chrisironside]

Jon_S_Rally said:

chrisironside said:

Does someone in Pistonheads have shares in Ineos??!
They seem to command a lot of website real-estate for such an unremarkable car company.

Given how much traffic it generates from all the angry folk who want to slate the car and the man behind it, it makes perfect sense for them to run more articles about it.

I did think that was probably the case, but it's sad that such a healthy amount of the site seems to now be click/comment-bait and redirects to the used car sales. I get how it might seem effective in the short-term, but in the long-term I don't think there's any substitute for good content.

I don't want to be so negative about the site because I've enjoyed it for years and obviously a lot of others have (and continue to as well)... but it would be great if the audience was treated with a little more respect. Also, Nick Cackett's articles are torture.

Cam Tait and Matt Bird produce a lot of incredible content though.

[dunnoreally]

This one is clearly aimed at proper commercial buyers rather than the lifestyle squad. Question's therefore got to be what it has over something like an Iveco Daily 4x4.

[tr3a]

chrisironside said:

Does someone in Pistonheads have shares in Ineos??!
They seem to command a lot of website real-estate for such an unremarkable car company.

No shares needed - it's all about the clicks.

[BigChiefmuffinAgain]

FlukePlay said:

How's Ineos doing in sales terms?

https://www.smmt.co.uk/vehicle-data/car-registrati...

32 registrations YTD in 2024 (UK) is a small number and I presume their export market would be considerably more?

Gosh - 32 in 2 months. So something like 180 a year. And there's 125 second hand ones for sale on A/T.

Jimmy Boy going to have to sell an awful lot of Man U replica shirts to finance this part of his empire....

[Jon_S_Rally]

BigChiefmuffinAgain said:

Gosh - 32 in 2 months. So something like 180 a year. And there's 125 second hand ones for sale on A/T.

Jimmy Boy going to have to sell an awful lot of Man U replica shirts to finance this part of his empire....

Or he might have to look at more than just one country, which is something that PHers often fail to do

[tr3a]

chrisironside said:

I get how it might seem effective in the short-term, but in the long-term I don't think there's any substitute for good content.

As an outsider looking in, British business always seems predominantly short term to me: invest as little as possible (see PH web site and forums), rake in the money, let it die.