RE: 'A supercar that weighs 2 tonnes is no supercar'
RE: 'A supercar that weighs 2 tonnes is no supercar'
Sunday 9th June 2024

'A supercar that weighs 2 tonnes is no supercar'

PH sits down with McLaren CEO Michael Leiters to talk plug-in SUV and the 'son of P1'


For all the specialness of its cars, McLaren Automotive was created around a simple idea. One that Ron Dennis helpfully explained when I interviewed him in what was then the still-fresh McLaren Technical Centre back in 2009, well before any car had been delivered.

“Effectively every year there’ll be a different product,” Dennis said, “it will either be a derivative – a coupe or a targa or a GT – or it will be a different model. But there will be, in broad principles, a new car of one sort or another every single year for 12 years.”

Start that clock running when the MP4-12C was launched in 2011 and those numbers are actually an understatement; by my reckoning there were 18 distinct models or variants on Ron’s definition by 2023. And while he left McLaren in 2017 his vision of a model range built around a shared core architecture was absolutely borne out. The current 750S sits on the same Monocell or Monocage platform that the 12C did, and uses developed versions of the same twin-turbo V8 and double-clutch transmission.

But while McLaren has delivered many exceptional products during its short lifespan - the P1, Senna, 720S and three ‘LT’ variants the brightest highlights - it has also hit some major problems. Even before COVID struck the company was starting to struggle, lack of demand for the stripped-to-nothing seven-figure Elva seeing planned production cut from 399 to 249 just before the pandemic started. It was later trimmed further, to just 149. Then there was the GT, which nobody outside of McLaren’s marketing department ever took seriously as a true grand tourer.

But it was COVID that brought the existential crisis as sales dried up and McLaren shed a quarter of its workforce. The company was forced to raise cash to keep going by mortgaging both its space-aged HQ and even its heritage car collection. The launch of the Artura, the first car to sit on McLaren’s new platform, was repeatedly delayed and there were two well-publicised ‘thermal incidents’ on the media drive. CEO Mike Flewitt departed abruptly in 2021, and McLaren’s financial situation remained precarious. According to the most recent sets of published accounts, McLaren lost £873m last year. That equates to more than £400,000 for each of the 2,137 cars it sold.

But, behind the scenes, McLaren has also been transforming itself. It gained a new boss in July 2022 when Michael Leiters joined as CEO, the German executive having previously been Ferrari’s head of technology and before that worked for Porsche. He has already made some much-needed organisational changes and overseen the simplification of McLaren’s ownership structure - Bahrain’s sovereign wealth fund, Mumtalakat, took full control earlier this year and now owns 100 per cent. Leiters has also been busy planning McLaren’s future, which is the stuff I really wanted to talk about when I interviewed him at MTC in Woking last month, his office just across the hall from where I spoke to Ron Dennis 15 years ago.

First, and most important, McLaren will continue to do what it has done best. “We want to develop the core business for the future,” Leiters says, “we have had a difficult year, and difficult years in the past, and we want to become a sustainable company. This is based on the segment we are in today, so supercars and ultimate cars. That’s what our first focus is.”

Leading to the obvious question as to what comes next, one Leiters answers before I ask it. “To unlock our full potential as a company we believe there is a second stage - to enlarge and expand our lineup beyond the segment where we are today. We called it ‘shared performance’, because you can share the performance with more people than you can have in a McLaren today.”

Which, in the manner of other supercar makers being similarly coy, is a way of effectively not-quite saying SUV; something that will compete against cars like the Ferrari Purosangue, Lamborghini Urus and Aston Martin DBX 707. Leiter’s reticence here is understandable given that Flewitt repeatedly pledged McLaren would not produce an SUV.

While this new ‘shared performance’ model - or models - is an aspiration rather than a signed-off part of the plan (the mock-up below is courtesy of DeepAI's image generator) considerable thought has already been put into its creation. Given McLaren’s lack of an SUV platform, there is no surprise in Leiters’ acknowledgement this would be done in conjunction with another manufacturer. “I think the smart way is with technology partnership,” he says, “to find a partner and to create synergies, but not to lose anything which is core to McLaren and the DNA of our brand.”

Then things get more complicated. While much of the ultra-luxury SUV segment is going to be turning fully electric - something Leiters admits is a possibility - he is keener for it to be a plug-in hybrid.

“We are open on these scenarios, and if we do a PHEV we want to understand if we can use our own powertrain,” he says. “If we were to integrate our powertrain into an existing platform that would be the ideal world.”

This line is delivered casually enough to leave the cogs of my brain spinning as I try to catch up. What Leiters is suggesting is a McLaren sitting on another manufacturer’s core architecture, and likely built in the partner’s factory, but powered by either the PHEV V6 from the Artura or, more likely in this part of the market, the brawnier V8 plug-in that McLaren is developing for the 750S replacement.

Leiters won’t drop hints about possible partners, but there is an obvious one. McLaren has previously held talks with BMW over a technical collaboration, and the bigger company already has its own high-performance PHEV SUV in the form of the XM. Would it be possible to build a credible McLaren product on the same underpinnings?

Well, it certainly wouldn’t be hard for McLaren’s new design director, Tobias Sühlmann, to create something better-looking. But Leiters also suggests McLaren might want to make deeper changes to distinguish its product from the wider market. “For me, the core attribute of a McLaren is lightweight. Whatever is needed to have it, we will invest in the technology,” he says, “we have world-class competence we could bring into a partnership, even talking about structural elements of a platform.”

Don’t worry too hard, Leiters has also put plenty of thought into the future of more traditional McLarens. He confirms that the 750S will be the last model to use the company’s old Monocell or Monocage architecture, with everything switching to the much more flexible second-gen Sheffield-built MCLA platform that sits under the Artura. The V8 PHEV powertrain will definitely go into the 750S replacement, but is also likely to star in the son-of-P1 hypercar that we’re expecting to see first.

Will this mean all-wheel drive through an electrically powered front axle? Ferrari and Lamborghini have switched their higher-output PHEVs to e-AWD, but Leiters won’t confirm McLaren will follow: “That’s a detail I don’t want to share yet.” The very possibility it won’t use such a system raises the secondary question of how much power McLaren thinks is appropriate for a single pair of driven wheels in a road car. Could the company really go beyond the 789hp of the track-biased Senna, or even the 903hp of the hybridized P1?

“Why not?” says Leiters. “But it has to be controllable. When we talk about the importance of emotions to the brand, a negative emotion is getting scared. I think our cars are really easy to drive - and to push our cars to the border shouldn’t be a problem for a non-expert driver. I understand that traction is a question, but there is so much potential in aerodynamics, downforce, tyre development, powertrain controls - I believe there is still a lot of space.”

Given that Leiters also confirms that the ultimate P1 replacement will have to deliver performance at the very top of its segment - something suggesting a four-figure power output to rival the Ferrari SF90 XX and Lamborghini Revuelto, we should be expecting something truly spectacular.

But McLaren is also looking to the further future, with the development of an EV supercar. “We have started, and are working intensively, on a pure electric powertrain,” Leiters says, “this should define how an [electric] supercar should be… I am convinced the first EV supercar will be a McLaren. We understand what it means to make supercars, and if we are not able to do that then nobody else will be able to do that.”

This may sound punchy given there are already mega-fast two-seat EVs like the Rimac Nevera and Pininfarina Battista. But Leiters makes clear his definition is based on weight, not just performance.

“For me, a supercar that weighs two tonnes is no supercar,” he says, “it is easy to have a better power output to increase performance. This is longitudinal performance, if you like - acceleration. But the better question is what is the lateral performance? You cannot deliver that if the weight is too high.”

To that end, McLaren is focused on reducing the mass of an EV supercar to minimise the penalty over a combustion version, while still ensuring it can carry enough battery to give decent range and performance. How close could this McLaren EV get to the weight of a PHEV like the 1,500kg Artura? “Very close, very close indeed,” he says, “that’s the target.”

Demand remains an unknown. Rimac recently confirmed it hasn’t been able to sell the full run of 150 Neveras, suggesting potential buyers in this part of the market are still unenthused by the prospect of pure EVs. Leiters admits this is a challenge, but one McLaren needs to be ready for.

“I think as a company we have to be prepared. Rule makers will decide that,” he says, “what happens if one day the market changes and the majority of customers, not a minority, are asking for that? It depends on the attributes, if you can realise a really engaging, emotional product it can work.”

One of the changes that Leiters has already made has been a deliberate reduction in production to help protect residual values, something which the company has often struggled with.

“I won’t speak so much about volumes but about revenue,” he says, “if you take the volume you have done in the past it is clear we have sometimes oversupplied the market. We won’t do that any more, never again. We will supply to demand… you can’t shoot out special editions every six months. You have to give them time to create a market and a demand and an excitement, to make sure they have the right attention and respect. That is crucial.”

There is still a huge amount to do to turn McLaren’s fortunes around and bring it back to viability. But in Michael Leiters the company has a boss with both the ambition and, crucially, a plan to do so.


Author
Discussion

salmanorguk

Original Poster:

300 posts

121 months

Sunday 9th June 2024
quotequote all
I don’t have much to say on the article, but Pistonheads using AI to generate the SUV image is really poor form.

As a visual designer the usage of AI in the workplace to replace us (by letting anyone type outputs), rather than help us (by covering labourious tasks), is already annoying and, at the moment, of poor quality - but to see it in the place where most of us come to switch off and enjoy our hobby is so nauseating.

salmanorguk

Original Poster:

300 posts

121 months

Sunday 9th June 2024
quotequote all
Just to clarify why AI produces poor images at the moment - there are several inconsistencies in the image, and something which a human would not make:

- A random squiggle badge
- An asymmetrical diffuser
- A random hieroglyphic number plate
- A tail light that, in the middle, curves out on the left top spar but curves back on the right bottom spar
- A rear fender that curves inwards towards the boot on the left but downwards to the bumper on the right
- SUV seems to be 5 door yet rear doors have no shut lines on body
- Alloy wheels with seemingly different designs on each spoke
- What looks like a fuel filler cap on the rear door
- Random shut line behind C pillar below the window edge
- In the background the arch of the second pillar on left stops midway
- Pillar styles of the inside of building (smooth) do not match those on outside (layered)
- What looks like two gleaming skyscrapers in this rustic ancient scene (one in far background, one on right hand side)
- Lighting of the domes in arches is inconsistent with one another
- Shadows are inconsistent - the pillar shadows point down, implying sun at top, yet the cars point behind it, implying sun in front of car
- Reflections in car show a smooth/plain, surrounding, yet they are in a pillared building

Seriously, do better Pistonheads.

I’m sure you have talented designers on the team - either give them a chance and pay them appropriately - or get freelancers and do the same.

Don’t just jump on the latest tech trend or do what Mercedes did in 90s and cut corners to make a quick buck!

Edited by salmanorguk on Sunday 9th June 02:15

pycraft

1,441 posts

213 months

Sunday 9th June 2024
quotequote all
salmanorguk said:
I don’t have much to say on the article, but Pistonheads using AI to generate the SUV image is really poor form.

As a visual designer the usage of AI in the workplace to replace us (by letting anyone type outputs), rather than help us (by covering labourious tasks), is already annoying and, at the moment, of poor quality - but to see it in the place where most of us come to switch off and enjoy our hobby is so nauseating.
This is an interesting point. The AI image is acknowledged as such in the text, but its appearance there is incongruous - I don't know why they felt the need to put it in. I'm sure we can all imagine what a McLaren SUV would look like, we'd all be imagining something different and they'd all be wrong.

OTOH, I'm not sure if it annoys me any more than the "AUTOCAR IMAGE"-badged vapourware that get posted on the front of said mag. "Here's what the next Jaguar XJ could look like!" Yes, but it almost certainly won't so what's the point?

So, with you on the AI image, but a bit "plague on all houses". Show us stuff that is either real, or which has been created by the company themselves and so has a degree of legitimacy. Unless the AI image came from McLaren themselves, in which case, oh dear.

rex

2,067 posts

295 months

Sunday 9th June 2024
quotequote all
salmanorguk said:
I don’t have much to say on the article, but Pistonheads using AI to generate the SUV image is really poor form.

As a visual designer the usage of AI in the workplace to replace us (by letting anyone type outputs), rather than help us (by covering labourious tasks), is already annoying and, at the moment, of poor quality - but to see it in the place where most of us come to switch off and enjoy our hobby is so nauseating.
Seriously, this was your takeaway from what I thought was an interesting article in the future direction of a great British company. They wanted a quick filler image and you go on to pick fault with the AI design of something that will be forgotten in an instant. That’s a different discussion though on AI taking over jobs and indeed it will. Professions like yours may well be defunct or in tiny demand in the future and people need to plan for that.

For me what was missing from the interview was how there is no heritage division to keep the buyers within the dealer network and maintain value in the cars long term and the ownership experience. I’m happy with independent garages but the seemingly buy it and bugger off perception the company seems to have doesn’t sit quite right when comparing to other manufacturers image.

Regarding building a SUV from a purely sports car company is something that has to be done to bring in the pennies from the look of it. Good luck to them.

Baddie

804 posts

246 months

Sunday 9th June 2024
quotequote all
I’m slightly puzzled when reading BTL criticism of PH. For starters it’s free. Ok, it has shifted towards marketing cars as well, but it’s not littered with adverts and pop-ups like some other sites, either. We as readers can make our choice and pay if necessary.

Re the AI image, understandable how it could ps off a pro designer who is seeing the impact on their profession. Regarding the need for and quality of the image, it’s always been a bit like this; I remember the McLaren F1 scoop in Car (think it was) that suggested a two seater with a large transparent canopy that opened upwards with no obvious doors, and the XJ220 scoop in Autocar. The images generated some excitement and intrigue, but weren’t great on detail and, ultimately, completely misleading.

Steve7777

245 posts

178 months

Sunday 9th June 2024
quotequote all
Boo to spurious AI images

rex

2,067 posts

295 months

Sunday 9th June 2024
quotequote all
@Baddie. Good to see a 200 month member with less than 1000 posts. I admire your restraint.

mwstewart

8,557 posts

217 months

Sunday 9th June 2024
quotequote all
100% Mumtalakat owned. Interesting.

howardhughes

1,409 posts

233 months

Sunday 9th June 2024
quotequote all
salmanorguk said:
Just to clarify why AI produces poor images at the moment - there are several inconsistencies in the image, and something which a human would not make:

- A random squiggle badge
- An asymmetrical diffuser
- A random hieroglyphic number plate
- A tail light that, in the middle, curves out on the left top spar but curves back on the right bottom spar
- A rear fender that curves inwards towards the boot on the left but downwards to the bumper on the right
- SUV seems to be 5 door yet rear doors have no shut lines on body
- Alloy wheels with seemingly different designs on each spoke
- What looks like a fuel filler cap on the rear door
- Random shut line behind C pillar below the window edge
- In the background the arch of the second pillar on left stops midway
- Pillar styles of the inside of building (smooth) do not match those on outside (layered)
- What looks like two gleaming skyscrapers in this rustic ancient scene (one in far background, one on right hand side)
- Lighting of the domes in arches is inconsistent with one another
- Shadows are inconsistent - the pillar shadows point down, implying sun at top, yet the cars point behind it, implying sun in front of car
- Reflections in car show a smooth/plain, surrounding, yet they are in a pillared building
Wow, I'm hedging bets that you're on 'ABOVE TOP SECRET' right?

OwenW4

20 posts

269 months

Sunday 9th June 2024
quotequote all
Maybe a 4 seat non-SUV? Something like the California/Portafino/Roma.

jayemm89

4,466 posts

159 months

Sunday 9th June 2024
quotequote all
To me the obvious thing for McLaren to make is essentially a GTC4Lusso. With Ferrari no longer making a "traditional" four seater, I expect there would be enough demand for what you could call a baby Gemera.

Many markets around the world don't like two seaters, this would open up important new segments for McLaren and get the approval of the PH brigade.


Sway

35,103 posts

223 months

Sunday 9th June 2024
quotequote all
jayemm89 said:
To me the obvious thing for McLaren to make is essentially a GTC4Lusso. With Ferrari no longer making a "traditional" four seater, I expect there would be enough demand for what you could call a baby Gemera.

Many markets around the world don't like two seaters, this would open up important new segments for McLaren and get the approval of the PH brigade.
Agreed. Do the dakar/stellato treatment to it too (perhaps not as overtly 'desert raid' though!).

Andy83n

611 posts

91 months

Sunday 9th June 2024
quotequote all
jayemm89 said:
To me the obvious thing for McLaren to make is essentially a GTC4Lusso. With Ferrari no longer making a "traditional" four seater, I expect there would be enough demand for what you could call a baby Gemera.

Many markets around the world don't like two seaters, this would open up important new segments for McLaren and get the approval of the PH brigade.
Give it 50/60m on EV only and a stonking 750bhp V8TT and I'd be all over this like a tramp on chips.

An All Road version as an option (a Cross Turismo ++ if you prefer)

Maccmike8

1,606 posts

83 months

Sunday 9th June 2024
quotequote all
Instead of going electric, there should have been lightness initiatives instead.
Make cars lighter, smaller engines, easier on tyres, requires smaller tyres, fuel, all other lubricants etc, less road damage, less materials in the vehicle construction and therefore kinder to the environment in multiple areas not just carbon.
Instead they just keep going heavier and heavier and heavier.

Justin-ow582

608 posts

134 months

Sunday 9th June 2024
quotequote all
rex said:
They wanted a quick filler image and you go on to pick fault with the AI design of something that will be forgotten in an instant.
If it's just filler and will be forgotten in an instant, then why bother with the deception in the first place?

We know what sporty SUVs look like, we also know the current Mclaren design language, so why even add an AI (or a 3rd party artist's image, if they had the budget) if it's not officially sourced from Mclaren?

If that article hadn't had the AI picture would every reader be losing sleep, desperately trying to imagine what a Mclaren SUV might possibly look like?

Baddie

804 posts

246 months

Sunday 9th June 2024
quotequote all
rex said:
@Baddie. Good to see a 200 month member with less than 1000 posts. I admire your restraint.
beer

Was fairly quiet during a few really angry years, nothing on PH compares to that.

More than any other I know of, this site supports car enthusiasm of all kinds and all eras. If you like and want to run an old car, you can find knowledge and insight, if you like modern horsepower warriors that’s cool too. PH mostly makes me feel grateful for what we have here.

JJJ.

5,547 posts

44 months

Sunday 9th June 2024
quotequote all
I can't comment on this article really, other than to say the BMW i8 popped into my head, it would be interesting to see them do a version of that.

Baldchap

9,624 posts

121 months

Sunday 9th June 2024
quotequote all
salmanorguk said:
Just to clarify why AI produces poor images at the moment - there are several inconsistencies in the image, and something which a human would not make:

- A random squiggle badge
- An asymmetrical diffuser
- A random hieroglyphic number plate
- A tail light that, in the middle, curves out on the left top spar but curves back on the right bottom spar
- A rear fender that curves inwards towards the boot on the left but downwards to the bumper on the right
- SUV seems to be 5 door yet rear doors have no shut lines on body
- Alloy wheels with seemingly different designs on each spoke
- What looks like a fuel filler cap on the rear door
- Random shut line behind C pillar below the window edge
- In the background the arch of the second pillar on left stops midway
- Pillar styles of the inside of building (smooth) do not match those on outside (layered)
- What looks like two gleaming skyscrapers in this rustic ancient scene (one in far background, one on right hand side)
- Lighting of the domes in arches is inconsistent with one another
- Shadows are inconsistent - the pillar shadows point down, implying sun at top, yet the cars point behind it, implying sun in front of car
- Reflections in car show a smooth/plain, surrounding, yet they are in a pillared building

Seriously, do better Pistonheads.

I’m sure you have talented designers on the team - either give them a chance and pay them appropriately - or get freelancers and do the same.

Don’t just jump on the latest tech trend or do what Mercedes did in 90s and cut corners to make a quick buck!

Edited by salmanorguk on Sunday 9th June 02:15
And from a simple brain like mine, it looks st too. laugh

samoht

7,225 posts

175 months

Sunday 9th June 2024
quotequote all


rex said:
For me what was missing from the interview was how there is no heritage division to keep the buyers within the dealer network and maintain value in the cars long term and the ownership experience. I’m happy with independent garages but the seemingly buy it and bugger off perception the company seems to have doesn’t sit quite right when comparing to other manufacturers image.
+1, the number of P1s and 675s at the indy I use, you'd think McLaren would see the opportunity in better supporting those cars themselves, both in terms of short-term revenue and longer term brand-building.



Gruntled

193 posts

108 months

Sunday 9th June 2024
quotequote all
Truly a damaged brand. A friend who owns a McL dealership would happily give it back. Had to buy back two Arturas from customers after issues with build quality. Terrible relationship with the factory.